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Contemporary Media Use in Nigeria
Broadcasting Board of Governors (BBG); Gallup (2014), 36 slides
"Nigeria is a complex country grappling with serious economic, political, and security challenges. New media are an increasingly effective pathway for reaching Nigerian audiences, especially those who are media rich. However, there remain media poor segments of the population who can only be reached
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"Russians are keen news consumers. Most (79.0%) access some type of news at least daily, and nearly all (95.4%) do this at least weekly. Nearly all Russians (95.5%) are turning to television – which continues to dominate the media market in 2013 – for their news each week. However, as more Russi
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"Television viewing is ubiquitous in Egypt and by far the most common source of information for its residents. Nearly all (98.8%) Egyptians have a working television in their home, while just 37.9% of Egyptians have a radio. The percentage of Egyptians with a radio in their household is down signifi
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Contemporary Media Use in Turkey
Broadcasting Board of Governors (BBG); Gallup (2014), 42 slides
"Turkish media market is highly sophisticated but media outlets are subject to severe political pressure. Young Turks are turning increasingly to the Internet and social media to compensate. Internet already rivals TV as key information source. Kurdish speakers use the same outlets as other Turks, b
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Cambodia: From Big Screen to Small
Broadcasting Board of Governors (BBG); Gallup (2014), 37 slides
"Cambodia is a country on the cusp of rapid media change. TV and radio remain the top media and main sources of news. Apolitical newcomer Hang Meas is top source with tabloid news, entertainment. But new media is gaining, fueled by widespread mobile use: almost all households have a mobile phone; yo
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"Just 18.1% of Pakistanis say they follow current events about the country “a lot,” but almost half (47.7%) follow current events “somewhat.” About one-third report being less attentive, following current events “very little” (29.6%) or “not at all” (4.6%). Results trend upward with
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Contemporary Media Use in Egypt
Broadcasting Board of Governors (BBG); Gallup (2014), 32 slides
Pakistan: Audience Realities in an Unstable Media Landscape
Gallup; Broadcasting Board of Governors (BBG) (2014), 43 slides
"TV is the main information platform by far, but the importance of individual channels varies by region and modes of access. Population is divided between those with access to non-State TV and those without. While most express generic satisfaction with media, actual opinions about specific channels
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"Television is the dominant news medium in Ukraine. Almost all Ukrainians (96.8%) watch TV for news at least weekly, including 95.7% of Crimeans. The Internet has overtaken radio and print media as the second most dominant news source in the country, with about half (48.3%) going online for news at
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Global Hotspots: Media Use in Mali and Somalia 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 60 slides
"Strategic Considerations for a Mali Communications Strategy: Don't forget the importance of local language to reach broad cross-section of the population. Broadcast media remain paramount; on a national radio is likely to be the key medium. Digital is still mostly a niche phenomenon." (Slide 39)
"S
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Media Use in Somalia 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 2 pp.
"The majority of Somalis (65.6%) access news at least once per day. More than one in four Somalis (27.9%) share news daily or most days. Radio is the most popular means for obtaining news in Somalia, with more than four in five (83.9%) reporting they get news via radio at least once per week. More t
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A Snapshot of Life and Media Use in Vietnam: Findings from the World Poll
Gallup; Broadcasting Board of Governors (BBG) (2013), 53 slides
"Vietnam is changing rapidly: attitudinal, socio-economic and media usage. Traditional media, especially television, is still dominant. New media is pushed forward by young people and those with the most education: urban-rural divides in media use are closing; internet has overtaken radio as key new
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Media Use in Vietnam 2013
Broadcasting Board of Governors (BBG); Gallup (2013), 2 pp.
"Vietnamese are avid news consumers; nine in 10 (89.8%) say they access news at least daily, while 93.9% do so at least once a week. Weekly access to TV news varies little by gender, education or urban vs. rural residence. This in part reflects the finding that televisions are ubiquitous throughout
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"Bamako adults are avid news users; 92.5% say they receive news from television, radio, the Internet or newspapers at least once a week; 78.4% report they receive news from these sources at least once a day. Mobile phone, radio, and television ownership is widespread in Bamako. Nine in 10 Bamako adu
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Nigeria Media Use 2012: Digital Media Gap Shrinking, Popularity of Radio Undiminished
Broadcasting Board of Governors (BBG); Gallup (2012), 43 slides
"Digital media should be a part of any communications strategy for Nigeria. Previously ¡§underserved¡¨ groups entering the digital mainstream fast. Internet outreach should be mobile-centric. Take advantage of penchant for information-sharing. But don't forget the continued primacy of broadcast
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Tibet Media Use 2012: Word-of-Mouth a Top Source for Reliable Information
Broadcasting Board of Governors (BBG); Gallup (2012), 46 slides
"Television is the most widely used media among this population: 9 out of 10 interviewed reported watching it at least once last month; satellite dishes are the dominant way of receiving television signal in rural areas (Cable more prevalent in urban areas). Chinese channels are largely reserved for
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Nigeria Media Use 2012
Broadcasting Board of Governors (BBG); Gallup (2012), 2 pp.
"The Nigerian media market is dominated by radio and television, though mobile and Internet technologies are increasing in importance. Almost 9 in 10 Nigerians (87.4%) say they listened to radio in the past week, and nearly three-quarters (72.5%) say they watched TV. Though incidence of radio use is
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Media Use in Indonesia: Findings from the 2012 International Audience Research Project
Broadcasting Board of Governors (BBG); Gallup (2012), 41 slides
"Conclusions: Television remains the most important medium by far, both in terms of overall reach and as a news source. Internet access - heavily driven by mobile take-up - has reached critical mass, especially among key demographics. This phenomenon is national in nature and not just confined to mo
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Burma Media Use 2012
Broadcasting Board of Governors (BBG); Gallup (2012), 2 pp.
"Despite the country’s long history of censorship, Burmese do not currently appear to be apathetic about news coverage. Almost half (47.5%) say they access some type of news – whether via radio, TV, Internet, newspapers, etc. – at least daily, and 78.5% do so at least once a week. Radio remain
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Media Use in Zimbabwe 2012: Rise in Satellite Ownership, Internet Use
Broadcasting Board of Governors (BBG); Gallup (2012), 33 slides
"The notion that Zimbabwe is a radio-only market is outdated. With the strong growth in TV and New Media in urban areas, a multi-platform approach is needed to reach different demographics." (Conclusions, page 33)
