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Wanghong as Social Media Entertainment in China
Cham: Palgrave Macmillan (2021), ix, 197 pp.
"In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cu
...
Media Economics
London; New York: Palgrave Macmillan (2015), vii, 180 pp.
Floating Lives: The Media and Asian Diaspora
Lanham: Rowman & Littlefield (2001), 244 pp.
New Patterns in Global Television: Peripheral Vision
New York: Oxford University Press (1996), xii, 238 pp.
