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Building Trusted Media in a Fragile Setting: An Evaluation of Radio Ndeke Luka in Central African Republic

Jeffrey Conroy-Krutz

Michigan State University (2024), 8 pp.

"Can the impact of a news radio station on a highly vulnerable population in a crisis-affected country be measured? The installation of new FM transmitters for Radio Ndeke Luka in Beloko, Birao, and Obo in the Central African Republic offered an opportunity to carry out a field study measuring the i ... mpact of our radio station before and after its introduction in these remote regions of the country. The results of this study reveal a tangible impact and a shift in listeners’ perceptions, particularly regarding misinformation. The Central African Republic, marked by a weak central state, widespread poverty, and recurring intercommunal conflicts, is particularly vulnerable to misinformation. Radio Ndeke Luka, a project of Fondation Hirondelle in CAR, plays a crucial role by broadcasting reliable news 24/7 in both French and Sango across the country. Thanks to funding from the European Union, new FM transmitters for RNL were installed between December 2021 and April 2022 in remote areas of the Central African Republic, specifically in Beloko, Birao, and Obo. This provided an opportunity to assess the radio’s impact on local populations before and after the installation. Investigators from the local network of IMMAR Research & Consultancy followed a protocol developed by Dr. Jeff Conroy Krutz, Associate Professor in the Department of Political Science at Michigan State University. This protocol ensured a random selection of adult participants and gender balance. In total, over 1,700 people were interviewed before the transmitters were installed, and more than 1,800 afterwards, within the same communities across the three localities. Measured Impacts Increase in Audience: RNL became the most listened-to radio station in the targeted areas within months of the new transmitters going live. Relevance and Impartiality: 52% of listeners considered RNL’s programs essential to their daily lives. Trust and impartiality scores also improved between the pre- and post-launch periods. Trust in RNL far exceeded that of other locally accessible radio stations. Combating Misinformation: Residents of the three areas reported significantly greater confidence in their ability to distinguish fact from fiction after the installation of the transmitters, which facilitated access to RNL programs." (https://www.hirondelle.org) more

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Africa’s shifting media landscapes: Digital media use grows, but so do demographic divides

Jeffrey Conroy-Krutz, Kelechi Amakoh, Komi Amewunou

Afrobarometer (2024), 19 pp.

"Afrobarometer data support the notion that the use of digital media is exploding across the continent, although rates of uptake may have slowed in recent years. However, these new media environments also pose challenges. Reduced barriers to access and the decline of gatekeepers can also mean that f ... more

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Mutation du paysage médiatique d'Afrique : L’usage des médias numériques augmente, mais les fossés démographiques aussi

Jeffrey Conroy-Krutz, Kelechi Amakoh, Komi Amewunou

Afrobarometer (2024), 20 pp.

"Les données d'Afrobarometer corroborent l'idée que l'utilisation des médias numériques est en pleine explosion sur le continent, bien que les taux d'adoption aient pu ralentir au cours des dernières années. Cependant, ces nouveaux environnements médiatiques sont également source de défis. ... La réduction des obstacles à l'accès et le repli des autorités de régulation pourraient aussi signifier que les informations erronées et les propos incitant à la discorde, y compris les discours de haine et les appels à la violence, se répandent plus rapidement, avec moins souvent la possibilité de vérifier les faits et d'étouffer les propos préjudiciables. En outre, les fractures numériques défavorisant les femmes, les moins instruits, les pauvres, les habitants des zones rurales et les personnes âgées ne disparaissent pas. En réalité, nombre de ces fractures sont plus importantes aujourd'hui qu'elles ne l'étaient il y a près de 10 ans. En dépit de ces évolutions, un média de masse – la radio – continue de dominer le paysage médiatique du continent, son utilisation n'ayant connu qu'un modeste déclin au cours des dernières années. En outre, la radio est à bien des égards le média de masse le plus démocratique, car les clivages démographiques qui marquent l'accès aux médias numériques sont faibles, voire inexistants. Cela dit, nous devons être prudents et noter que la radio a ses propres inconvénients, notamment en ce qui concerne les informations erronées et les propos clivants. En raison des paysages médiatiques en évolution, les publics africains sont confrontés à des enjeux importants sur la manière dont ils interagissent avec les médias et sur la manière dont ils attendent de leurs gouvernements qu'ils traitent les médias. Les données d'Afrobarometer suggèrent que les Africains sont majoritairement favorables à ce que les médias jouent un rôle important dans l'obligation de rendre des comptes aux gouvernements, en particulier en ce qui concerne le fléau de la corruption. En outre, la grande majorité des Africains soutiennent le droit des médias d'informer comme ils l'entendent, sans ingérence gouvernementale. Enfin, une grande majorité de répondants considèrent que leurs médias sont largement libres, bien que les évaluations varient considérablement d'un pays à l'autre." (Conclusion) more

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Promise and peril: In changing media landscape, Africans are concerned about social media but opposed to restricting access

Jeffrey Conroy-Krutz, Joseph Koné

Afrobarometer (2022), 22 pp.

"Radio remains overwhelmingly the most common source for news in Africa. On average across 34 surveyed countries, two-thirds (68%) of respondents tune in at least a few times a week. Digital media use for news is growing quickly. Between 2014/2015 and 2019/2021, the share of Africans who get news fr ... more

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Confronting threats to civic spaces

Jeffrey Conroy-Krutz et al.

Afrobarometer (2022), 86 pp.

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How Free is Too Free? Across Africa, Media Freedom is on the Defensive
Top Insights

Jeffrey Conroy-Krutz, Josephine Appiah-Nyamekye

Cape Town: Afrobarometer (2019), 34 pp.

"Popular support for media freedom continues to decline, dropping to below half (47%) of respondents across 34 countries. More Africans (49%) now say governments should have the right to prevent publications they consider harmful. Twenty-five of 31 countries tracked since 2011 experienced declines i ... more

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Moderation from Bias: A Field Experiment on Partisan Media in a New Democracy

Jeffrey Conroy-Krutz, Devra C. Moehler

Journal of Politics, volume 77, issue 2 (2015), pp. 575-587

"Partisan media are often blamed for polarization in newly liberalized regimes. However, there is little empirical work on the subject, and information-processing theories suggest that extreme position taking is only one possible response to opinionated news. Rather, we theorize that partisan media ... more

Building Trusted Media in a Fragile Setting: An Evaluation of Radio Ndeke Luka in Central African Republic

Africa’s shifting media landscapes: Digital media use grows, but so do demographic divides

Mutation du paysage médiatique d'Afrique : L’usage des médias numériques augmente, mais les fossés démographiques aussi

Promise and peril: In changing media landscape, Africans are concerned about social media but opposed to restricting access

Confronting threats to civic spaces

How Free is Too Free? Across Africa, Media Freedom is on the Defensive Top Insights

Moderation from Bias: A Field Experiment on Partisan Media in a New Democracy

How Free is Too Free? Across Africa, Media Freedom is on the Defensive
Top Insights