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Borchers, Nils S.
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The Routledge Companion to Social Media Influencers
London: Routledge (2026), xvii, 449 pp.
" As masters of large followerships, influencers can direct online attention and engagement toward certain topics—and away from others. Followers build long-lasting relationships with their favorite influencers and trust their authentic recommendations and advice. This makes them sought-after coop
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"Do You Really Think Russia Should Pay Up for That?" How the Russia-Based TV Channel RT Constructs Russian-Baltic Relations
Javnost: The Public, volume 18, issue 4 (2011), pp. 89-106
"Mediated public diplomacy plays an important role in achieving foreign policy objectives by trying to influence public opinion in other countries. The Russia-based global TV channel RT serves as a central tool of Russian mediated public diplomacy. Its objective is not only to present the Russian pe
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