Indigenous African communication and media systems in a digitized age
New York: Bloomsbury Publishing (US) (2024), xxvi, 252 pp.
Contains index
ISBN 978-1-978747-79-1 (online)
"Through a meticulous exploration of oral traditions and community-based media practices, Unwana Samuel Akpan, Eddah Mutua, and the contributors of Indigenous African Communication and Media Systems in a Digitized Age explore the intricate interplay between traditional African communication methods and the modern digital terrain to unveil how these age-old systems are continuously evolving in response to globalization and digital advancements. From the rhythmic beats of the talking drum to the vibrant tapestry of oral histories, this book traces how Indigenous African societies have historically disseminated knowledge and preserved cultural identities. It examines the transformative impact of digital technologies on these practices to explore the rise of social media, mobile connectivity, and online storytelling platforms within African contexts. Akpan and Mutua challenge conventional narratives of media development by highlighting the resilience and relevance of African cultural expressions in an increasingly interconnected world. This book is essential reading for Afrocentric scholars and those interested in media studies, cultural anthropology, and the dynamic intersections of tradition and technology." (Publisher description)
Foreword / Des Wilson, xi
Introduction: Des Wilson and the Enduring Legacy in Preserving African Indigenous Communication and Media Systems / Unwana Samuel Akpan and Eddah Mbula Mutua, xix
I: IMPORTANCE OF AFRICAN INDIGENOUS COMMUNICATION AND MEDIA SYSTEMS
1 Relevance of Des Wilson's African Indigenous Media Research Track in a Digitized Age / Kehbuma Langmia, 3
2 Examining the Impact of Digital Technology on African Indigenous Media in Botswana: A Potential Challenge to Sustainability/Longevity / Shirley Marang Kekana, 9
3 African Traditional Communication System in the Age of Hybridity: Habitual Media Customs and the Digital in the Nigerian Glocal Spaces / Muhammad Hamisu Sani and Paul Obi, 19
II: ADAPTATION AND COEXISTENCE IN THE DIGITAL AGE, 31
4 Communicating Emerging Science, Technology, and Innovation in Nigeria for Development in the Digital Age: Where Does Des Wilson's Trado-modern Media Come In? / Herbert Batta, 33
5 Ifa Divination, Extra-mundane Communication and Internet: An Overview / Akinola Moses Owolabi, Bernice Oluwalaanu Sanusi, Oyinloye Oloyede, and Isaac Olajide Fadeyi, 51
6 New Media Versus Traditional Media: 27 Years After Emergence of Internet in Nigeria / Ibitayo Samuel Popoola and Paul Agada, 67
7 African Language Media and BBC Yoruba Service Sports Headlines: Influence on Audience Engagement Online / Unwana Samuel Akpan, Chuka Onwumechili, Abayomi Bamidele Adisa, and Abigail Odozi Ogwezzy-Ndisika, 81
8 Egbe Bere Ugo Bere (Live and Let Live) Cultural Experiment as a Case Study on Igbo Traditional Public Relations Practice in Contemporary Digital Culture / Nnamdi Tobechukwu Ekeanyanwu, Henry Chibueze Ogaraku, and Aloysius Chukwuebuka Ifeanyichukwu, 107
III: ENDURING RELEVANCE OF AFRICAN INDIGENOUS COMMUNICATION SYSTEMS IN THE DIGITAL AGE, 131
9 Traditional Town Criers in Kenya and Nigeria: Enduring Relevance in the Digital Age / Shamilla Amulega, Unwana Samuel Akpan, and Eddah Mbula Mutua, 133
10 Nurturing Indigenous African Communication Modes in a Digital Age: Nigerian Performing Proverbs for Advice and Warning in Film / Ihuoma Okorie, 153
11 Implications of the Two Step Flow Theory on Traditional Leadership in the Digital Age: The Case of Annang People in Akwa Ibom State in Nigeria / Iniobong Courage Nda, 171
12 Survival of Musical and Nonmusical Indigenous Namibian Media in the Digitized Age / Perminus Matiure, 187
13 Digital Technology in Breaking Information Barriers and the Preservation of Musical Arts in Zimbabwe / Richard Muranda, Absolom Mutavati, Khulekani F. Moyo, and Almon Moyo, 199
14 Vimbuza and Gule Wamkulu Traditional Dances as Enduring Malawian Indigenous Media Systems in the Digital Age / Jerry Rutsate, 219
Introduction: Des Wilson and the Enduring Legacy in Preserving African Indigenous Communication and Media Systems / Unwana Samuel Akpan and Eddah Mbula Mutua, xix
I: IMPORTANCE OF AFRICAN INDIGENOUS COMMUNICATION AND MEDIA SYSTEMS
1 Relevance of Des Wilson's African Indigenous Media Research Track in a Digitized Age / Kehbuma Langmia, 3
2 Examining the Impact of Digital Technology on African Indigenous Media in Botswana: A Potential Challenge to Sustainability/Longevity / Shirley Marang Kekana, 9
3 African Traditional Communication System in the Age of Hybridity: Habitual Media Customs and the Digital in the Nigerian Glocal Spaces / Muhammad Hamisu Sani and Paul Obi, 19
II: ADAPTATION AND COEXISTENCE IN THE DIGITAL AGE, 31
4 Communicating Emerging Science, Technology, and Innovation in Nigeria for Development in the Digital Age: Where Does Des Wilson's Trado-modern Media Come In? / Herbert Batta, 33
5 Ifa Divination, Extra-mundane Communication and Internet: An Overview / Akinola Moses Owolabi, Bernice Oluwalaanu Sanusi, Oyinloye Oloyede, and Isaac Olajide Fadeyi, 51
6 New Media Versus Traditional Media: 27 Years After Emergence of Internet in Nigeria / Ibitayo Samuel Popoola and Paul Agada, 67
7 African Language Media and BBC Yoruba Service Sports Headlines: Influence on Audience Engagement Online / Unwana Samuel Akpan, Chuka Onwumechili, Abayomi Bamidele Adisa, and Abigail Odozi Ogwezzy-Ndisika, 81
8 Egbe Bere Ugo Bere (Live and Let Live) Cultural Experiment as a Case Study on Igbo Traditional Public Relations Practice in Contemporary Digital Culture / Nnamdi Tobechukwu Ekeanyanwu, Henry Chibueze Ogaraku, and Aloysius Chukwuebuka Ifeanyichukwu, 107
III: ENDURING RELEVANCE OF AFRICAN INDIGENOUS COMMUNICATION SYSTEMS IN THE DIGITAL AGE, 131
9 Traditional Town Criers in Kenya and Nigeria: Enduring Relevance in the Digital Age / Shamilla Amulega, Unwana Samuel Akpan, and Eddah Mbula Mutua, 133
10 Nurturing Indigenous African Communication Modes in a Digital Age: Nigerian Performing Proverbs for Advice and Warning in Film / Ihuoma Okorie, 153
11 Implications of the Two Step Flow Theory on Traditional Leadership in the Digital Age: The Case of Annang People in Akwa Ibom State in Nigeria / Iniobong Courage Nda, 171
12 Survival of Musical and Nonmusical Indigenous Namibian Media in the Digitized Age / Perminus Matiure, 187
13 Digital Technology in Breaking Information Barriers and the Preservation of Musical Arts in Zimbabwe / Richard Muranda, Absolom Mutavati, Khulekani F. Moyo, and Almon Moyo, 199
14 Vimbuza and Gule Wamkulu Traditional Dances as Enduring Malawian Indigenous Media Systems in the Digital Age / Jerry Rutsate, 219
