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How Effective is Communication in the Rohingya Refugee Response? An Evaluation of the Common Service for Community Engagement and Accountability
London: BBC Media Action (2018), 30 pp.
"A survey, conducted in July 2018, interviewed 750 people from the Rohingya community and 750 people from the host community (local Bangladeshi citizens) about how they access information, what they think of the information and how they communicate with aid providers. The survey tracked how perceive
...
Strengthening Accountability Through Media in Kenya: Final Evaluation
London: BBC Media Action (2017), 59 pp.
"Funded by DFID, under the Global Grant project, BBC Media Action produced three seasons of the weekly TV and radio programme Sema Kenya (Kenya Speaks). Sema Kenya featured a moderated discussion between a live panel of officials and an audience of ‘ordinary’ Kenyans and was designed to enable i
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Doing Debate Differently: Media and Accountability
London: BBC Media Action (2017), 34 pp.
"This paper discusses a number of ways in which media plays a part in increasing accountability. It draws on quantitative and qualitative data from BBC Media Action’s work in nine countries. It finds that: media can influence accountability by empowering people, creating opportunities for construc
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Strengthening Accountability Through Media in Nigeria: Final Evaluation
London: BBC Media Action (2017), 47 pp.
"In a highly competitive media landscape, BBC Media Action’s governance programmes reached 52.8 million people in 2014 (and an estimated 64.6 million cumulatively), representing more than half the adult population of the country. One reason for this success was the brokering of radio partnerships
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A Bigger Splash – Partnering for Impact: Lessons from BBC Media Action’s Work to Improve Maternal and Child Health
London: BBC Media Action (2017), 30 pp.
"Drawing on BBC Media Action’s work on maternal and child health with governmental and non-governmental partners in Bangladesh, India and Ethiopia, this paper discusses: the value of these partnerships for successful health communication; the part played by media and communication in wider health
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Strengthening Accountability Through Media in Afghanistan: Final Evaluation
London: BBC Media Action (2017), 59 pp.
"In 2012 the opportunity for ordinary Afghans to communicate with political authorities or hold them to account was extremely limited. To help address this BBC Media Action worked with state broadcaster Radio Television Afghanistan (RTA) and the BBC Afghan Service to co-produce the TV and radio nati
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Turn Up the Volume: Empowering Women Through Media. Lessons from BBC Media Action’s Governance Programming
London: BBC Media Action (2017), 26 pp.
"This practice briefing sets out what BBC Media Action has learned about how media can provide a platform for both men and women to hold their leaders to account, while empowering them to participate in their own communities. Unpicking the challenges faced and the solutions found, it will bring toge
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Improving Maternal and Child Health Through Media in South Sudan: Final Evaluation
London: BBC Media Action (2017), 51 pp.
"Following decades of civil war, South Sudan still lacks a functioning healthcare system and has some of the worst maternal and child health indicators in the world. To help address this, between 2012 and 2017 BBC Media Action produced and broadcast a range of national radio programmes seeking to in
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Exploring the Role of Communication in Community Health
London: BBC Media Action (2016), 48 pp.
"This report draws on two studies: first, a nationally representative quantitative survey, and, second, a qualitative study across three locations in Sierra Leone [...] Ninety-five per cent of research participants reported accessing health information in the previous three months – 93% receiving
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Using Media and Communication to Respond to Public Health Emergencies: Lessons Learned from Ebola
London: BBC Media Action (2016), 30 pp.
"This practice briefing sets out what BBC Media Action learned in delivering and supporting health communication in response to the Ebola crisis in West Africa in 2014–15. It has a particular focus on Sierra Leone as this was the hub of the organisation’s response. The paper aims to contribute t
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Coming of Age: Communication’s Role in Powering Global Health
London: BBC Media Action (2016), 31 pp.
"Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health. The briefing finds that: Communication has been central to public health
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Strengthening Accountability Through Media in Sierra Leone: Final Evaluation
London: BBC Media Action (2016), 55 pp.
"The magazine programme Fo Rod and the debate show Tok Bot Salone built a loyal and engaged audience. The number of people who listened to either one or both programmes increased from 0.8 million in 2013 to 1.1 million in 2015, representing 29% of all adults. The proportion of regular listeners was
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What Your Audience Needs to Know in an Emergency: Life-Saving Information. Topic-By-Topic Guide to Core Humanitarian Issues
London: BBC Media Action (2016), various pag.
"These guides are for media professionals working to help audiences affected by humanitarian crises. They give a brief overview of common humanitarian issues in emergencies. They will help you: understand what kinds of problems your audiences are likely to be facing in emergencies; work alongside re
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Accountability, Nation and Society: The Role of Media in Remaking Nepal
London: BBC Media Action (2016), 23 pp.
"This briefing explores some of the key challenges facing the Nepali media. It outlines growing concerns over politicisation and co-option, particularly of the mainstream Kathmandu-based media, as well as other economic and technological challenges facing the media. The briefing further outlines how
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Governance and Rights: Our Approach and Strategy
London: BBC Media Action (2016), 12 pp.
"This paper outlines BBC Media Action’s approach to Governance and Rights and our strategy for achieving impact in this area. This paper builds on the significant advances in our Governance and Rights practice, research and policy initiatives since the last approaches and strategy paper in 2013. T
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Lifeline: Working with Broadcasters in Humanitarian Crises. Tips for Aid Workers on Working with Media to Save Lives
London: BBC Media Action (2016), 23 pp.
"The guide is not about how to use media for public relations or fund-raising purposes; it focuses on working with media to share useful and actionable information with communities affected by crisis. Humanitarians call this kind of communication different things: “community engagement”, “comm
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Media and Political Participation: Fostering Inclusive Governance
London: BBC Media Action (2016), 55 pp.
"Increased political participation is seen as central to building accountability between citizens and leaders. Through debate and other factual programmes BBC Media Action uses media and communication to foster participation by providing information, stimulating discussion and enabling people to int
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Curbing Corruption and Fostering Accountability in Fragile Settings: Why an Imperilled Media Needs Better Support
London: BBC Media Action (2016), 29 pp.
"An independent media is one of the most effective assets we have in efforts to curb corruption and foster accountability. Yet it is deeply imperilled, particularly in fragile states and often poorly understood by the international development sector. This policy working paper argues that unless dev
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"Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practise behaviours? At BBC Media Action, we have just successfully conducted a randomised control trial (RCT) to investigate this chain of causality in a prime time health TV drama in Bangladesh." (Introducti
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The Role of Independent Media in Curbing Corruption in Fragile Settings
London: BBC Media Action (2016), 19 pp.
"This policy briefing examines the prospects for media being able to play that role, especially in fragile states. It concludes that the evidence supporting the effectiveness of media as an accountability actor continues to mount even when the performance of other anti-corruption measures are called
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