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Government and Industry-Led Initiatives to Support the Development of the Media Market: Case for Kenya
BBC Media Action; PRIMED (2022), 15 pp.
"This paper explores the instances and circumstances under which the media community in Kenya has closely worked with the government to introduce media reforms though new legislation and related policies. It focuses on changes that have been enacted over the last decade and, in particular, those aim
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How Can Media and Communication Support Somalis Throughout the COVID-19 Pandemic?
London: BBC Media Action (2022), 15 pp.
"Our work in 2020 and 2021 focused on different aspects of COVID-19 to provide audiences with accurate information and appropriate strategies to deal with the pandemic. This media content contributed to increased knowledge, changed attitudes and positive behaviour change to counter the damaging effe
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The Advertising Industry in Sierra Leone: A Critical and Comprehensive Analysis
BBC Media Action; PRIMED (2022), 8 pp.
"The commercial advertising industry in Sierra Leone is in a parlous state – unstructured, uncoordinated and unregulated. The shambolic nature of the industry stems from three major shortcomings – a lack of policy regulation, a limited market, and poor professional practices. Existing policy whi
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Indirect and Direct Subsidies for Media: The European Experience
BBC Media Action; PRIMED (2022), 22 pp.
"This report presents four models of direct media subsidies in Europe: from Serbia, Croatia, Sweden and the European Union as well as an overview of reduced VAT rates for newspapers, digital publications and periodicals in EU countries and Serbia. In recent years, the value of direct state aid for m
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Private Sector Investment and Public Sector Support for the Media in Sierra Leone: A Binding Constraints Analysis
BBC Media Action; PRIMED (2022), 7 pp.
"This Binding Constraints Analysis is part of the process of building a business case for private sector investment and public sector support for the media in Sierra Leone. Informed by the findings of the State of the Media report, this analysis is aimed at presenting an overview of the risks, chall
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Can Social Media Output Help Shift Perceptions About Informal Waste Pickers in Bengaluru, India?
BBC Media Action (2022), 4 pp.
"Bengaluru […] generates 5,757 metric tonnes of solid waste per day. Estimates suggest that approximately 20,000-30,000 people are engaged in waste picking in the city. BBC Media Action's 'A Pathway to Respect, Identity, Dignity and Empowerment' (PRIDE) project aims to shift negative perceptions a
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Using Radio Drama to Tackle Disability Discrimination in Nigeria
London: BBC Media Action (2022), 15 pp.
"As part of the Inclusive Futures programme, BBC Media Action produced a radio drama, Story Story, and accompanying social media content, to tackle stigma and discrimination around disability in Nigeria. This content was broadcast from November 2020 to November 2021 through local radio partners in s
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How Do Young Indonesians Engage with Environmental Issues?
London: BBC Media Action (2022), 7 pp.
"This research paper was commissioned by BBC Media Action to support discussions in a national conference in Sierra Leone in April 2022 aimed at fostering an enabling environment for media investment and at exploring new ways of supporting independent media. Combining desk research and interviews, i
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How Do Young Ethiopians Differ in Their Aspirations, Attitudes and Views About Their Future?
BBC Media Action (2021), 12 pp.
"BBC Media Action surveyed 2000 young people (aged 15–29) in four regions and the city administration of Addis Ababa in May 2021. The study highlighted differences in young Ethiopians’ attitudes towards work and saving, education, traditional gender and cultural norms, and youth participation in
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Ma Shet Ne: Evaluation Report. Phase 1: 2020-2021
BBC Media Action (2021), 51 slides
How Social Media is Helping Bridge Divides and Support Women’s Empowerment in Libya
London: BBC Media Action (2021), 2 pp.
"El Kul is seen as an impartial, timely, relevant and trusted source of information in Libya: the vast majority of the survey respondents (over 90%) agreed or strongly agreed that El Kul is informative and provides balanced and trustworthy content. There was a 7% increase in the proportion of respon
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Supporting Young Ethiopians to Secure and Succeed in Employment: What Role Can Communication Play?
BBC Media Action (2021), 3 pp.
"Based on this research, it was found that media and communication interventions could seek to leverage young Ethiopians’ optimism and enthusiasm, providing informative and inspiring content to fuel their ideas. This insight informed the creation of a social and behaviour change (SBCC) strategy to
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Connecting Empowerment: How Social Network Expansion in Women’s Collectives Helps Bridge the Gender Digital Divide
London: BBC Media Action (2021), 9 pp.
"This report, based on research conducted with women's empowerment collectives (self help groups, co-operatives, rights-based groups, trade unions) in India in late 2019, explores the relationship between the expansion of women's social networks in collectives, their growing empowerment, and their a
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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Somalia
London: BBC Media Action (2021), 4 pp.
"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin
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How Media and Communication Are Helping to Tackle Malaria in Sierra Leone
London: BBC Media Action (2021), 11 pp.
Using Social Media to Strengthen the Political Participation of Young Women and Men in Nigeria
London: BBC Media Action (2021), 3 pp.
"The EU Support to Democratic Governance in Nigeria (EU SDGN) project funded by the EU employed a ‘social media first’ approach to strengthen the political knowledge, understanding, discussion and efficacy of young (18-24 years) women and men across all 36 states and FCT in Nigeria. High-impact
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Understanding How Young Cambodians (15-30 Year Olds) Use Media and Information: Key Findings
BBC Media Action (2021), 6 pp.
"Social media is the most popular form of media, consumed by 87% of 15-30 year old Cambodians. Nevertheless, traditional mass media (television and radio) remain important, particularly for more vulnerable groups. For example, TV usage is higher amongst women, those from rural locations, and those f
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Supporting Humanitarian Communication: What Role Does a Dedicated ‘common Service’ Play in Community Engagement and Accountability? A Case Study from the Rohingya Response, Cox's Bazaar
London: BBC Media Action (2021), 55 pp.
"Since October 2017, the Common Service for Community Engagement and Accountability (‘the Common Service’) has been funded as a dedicated project providing key services and support to help humanitarian organisations engage effectively with Rohingya communities and Bangladeshis living near Rohing
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Somalia Media Landscape: Key Results
London: BBC Media Action (2021), 1 p.
"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i
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