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Breadcrumb: BBC Media Action
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"Women in Afghanistan continue to have less access to information than men, particularly through TV and the internet. At least 33% of women (more in rural areas) rely on family as a key source of information, while men prioritise other information sources. Yet Afghan women’s information needs have ... more
"While most adult Afghans have access to some form of media platform, only around one in three have access to internet, with less than half of mobile users owning a smartphone. Men exhibit higher usage of radio and internet compared to women (52% male vs 43% female for radio and 36% vs 29% for inter ... more
"The vast majority (87%) of survey respondents said they receive information indirectly or through word of mouth. This is higher than respondents’ reported use of any formal media platforms such as radio, internet, newspapers, or TV. This trend is also evident in which sources people rely on for i ... more
"BBC Media Action has been using mass media to help audiences recognise risks and keep safe from explosive ordnance (EO), which is widespread across Afghanistan following years of conflict. We conducted a panel study in 10 most affected provinces to evaluate the impact of our programme. We found tha ... more
"This report summarizes research that aimed to better understand Afghans' access to and preference for different media content and platforms, their trust in media, how people use and share mis- and disinformation and ways to counter these." (Publisher description)
"Our work in 2020 and 2021 focused on different aspects of COVID-19 to provide audiences with accurate information and appropriate strategies to deal with the pandemic. This media content contributed to increased knowledge, changed attitudes and positive behaviour change to counter the damaging effe ... more
"BBC Media Action’s innovative sexual and reproductive health rights (SRHR) project - Ma Shet Ne (Don’t be shy!) – was designed to support young people living in Yangon to access quality information and realise their rights. Research findings show that young people are highly engaged with the ... more
"The purpose of this political economy analysis (PEA) is to understand how political and economic factors have affected, or hindered, the media sector in Sierra Leone as well as the potential for private sector investment in the media [...] The report presents a contextual analysis of the media sect ... more
"This research paper was commissioned by BBC Media Action to support discussions in a national conference in Sierra Leone in April 2022 aimed at fostering an enabling environment for media investment and at exploring new ways of supporting independent media. Combining desk research and interviews, i ... more
"A summary of the forthcoming policy paper Greening Africa's news deserts: The search for sustainable local media in sub-Saharan Africa, soon to be published. The policy paper has been written with support from the Konrad Adenauer Foundation and Fojo Media Institute. It focuses on local and communit ... more
"The commercial advertising industry in Sierra Leone is in a parlous state – unstructured, uncoordinated and unregulated. The shambolic nature of the industry stems from three major shortcomings – a lack of policy regulation, a limited market, and poor professional practices. Existing policy whi ... more
"This paper explores the instances and circumstances under which the media community in Kenya has closely worked with the government to introduce media reforms though new legislation and related policies. It focuses on changes that have been enacted over the last decade and, in particular, those aim ... more