"Media monitoring found a low incidence of HIV/AIDS stories across most media in the six countries. Researchers variously described the incidence of HIV stories during the media monitoring as “small” (Cambodia and the Philippines), “miniscule” (South Africa), and “infrequent” (India). In ... Nigeria, the researcher noted that cartoonists in particular had “gone to sleep on HIV/AIDS”. When they appeared in Asian media, HIV stories were generally given a moderate to high prominence, although researchers in all three Asian countries felt this was related to World AIDS Day (which occurred during the monitoring period in Asia). Researchers in African countries found that prominence varied and that many stories were event-based and buried. All researchers reported that, overall, the number of HIV/AIDS stories in print and broadcast media was low compared to other stories during the two monitoring periods. In Zambia and Nigeria especially, television coverage was extremely low, a particular problem given the low literacy rates in these countries. In Zambia, the research found that HIV/AIDS stories accounted for only 20.5 minutes of the 700 news minutes (just under 3%) broadcast on television and radio combined over the two week monitoring period. Similarly, in Cambodia, even including World AIDS Day, stories that mentioned or featured HIV/AIDS accounted for less than 3% of all the total news stories of the outlets monitored." (Executive summary, page 4) more