"This book recounts the founding and growth of the Moby Group—an Afghan media company that owns Tolo, Tolo News, Lemar, Arman FM, and Arakozia, among others. As both an intimate personal journey and an exploration of the Moby Group and the Afghan media landscape, Mohseni’s memoir delves into the struggles and triumphs of establishing a media presence amidst war. It provides an insider view of Afghan politics, culture, and society, making it a valuable resource for scholars, journalists, policymakers, and readers interested in media and Afghanistan. The book is divided into four sections that examine the development, growth, and subsequent challenges of Afghanistan’s independent media landscape from the authors’ perspective. The first section describes the company’s founding and early expansion, including the return to post-Taliban Kabul, the development of independent media infrastructure, the launch of pioneering outlets such as Arman FM, and the broader social and urban context in which these efforts occurred. The second section discusses a period of growth and experimentation, placing the rise of TOLO TV and related cultural productions within changing political conditions and ongoing structural limitations. The penultimate section centers on the challenges faced by journalism and media production during escalating conflict, looking at newsroom practices, personal relationships, political power struggles, and the risks of wartime reporting. The final section highlights the human and cultural impacts of decades of upheaval, focusing on trauma, storytelling, gender, and artistic expression, and concludes with an account of Kabul’s fall and its impact on Afghan media and society." (Hazrat Bahar in: Global Media Journal, German Edition, vol. 15:2, 2025)