"Critically examining the sectorʼs performance is a routine practice of the Forum Media and Development (fome), a network of 32 German and Swiss organisations, all active in the field of International Media Assistance (IMA). A fome working group identified four areas in which the gap between aspiration and reality of media development co-operation appeared to be greatest: • Dominance of Western values: IMA has been criticised for lacking awareness of its Western bias. The criticism is that Western concepts, while applied in the Global South, are unsuccessful in non-Western contexts. • Local Ownership: Local ownership and participation are guiding principles in IMA; however, funders often dictate topics and objectives. This paternalistic approach has caused local partners to adopt a more constrained and less autonomous stance. • International Coordination: Poor coordination of activities and strategies between IMA organisations active in the same country or context is a notorious source of inefficiency and subsequent problems in IMA. • Measuring Impact: Due to a lack of resources or methodological challenges, the effects and longterm impact of projects often remain unknown; effects are claimed, but claims are not supported by evidence. To broaden our understanding of these issues and find ways to improve practices and strategies within the IMA community, these topics were the subject of discussion at the 18th fome Symposium in Dortmund from Sep 30 – Oct 1, 2024. In advance, a survey was developed and shared across the network to test some common assumptions. The fome Symposium was hosted by the Erich-Brost Institute (EBI) at the University of Dortmund, with nine other fome members responsible for organising various sessions. To kickstart the event, Dani Madrid-Morales from the University of Sheffield presented a broad perspective, comparing the principles, beneficiaries, and approaches of China and Development Assistance Committee (DAC) countries in a keynote speech. Morales put forward several recommendations for reforming media assistance by DAC countries to contribute to the information sovereignty of the partners.
The four articles in this publication introduce the abovementioned subjects and summarise the speakersʼ contributions at the Symposium. The survey results for each topic are tabulated, and the recommendations of all symposium participants on how the weaknesses discussed could be improved in the future are also listed. These are some key take aways from the summary: Participation and locally driven development, as stipulated in the OECD Principles for Relevant and Effective Support to Media and the Information Environment adopted in 2024, appeared to be an overarching requirement for successful media development. Participation is one of the prerequisites for developing ownership and setting priorities that meet the local needs and interests of both the media and the public. This is key to successful communication, as it avoids imposing values and priorities on partners and compromising their independence. International coordination has also proven particularly effective when local partners take the lead from the very beginning of activities, including conceptualisation.
Repeated requests were made for more research. Before setting intervention targets, greater investment in media and audience research and impact studies is needed to determine the effects of media-supported involvement. Some of the analyses and recommendations may resemble a déjà-vu of previous events. Whether the sector has sufficient evidence of its impact, for example, has already been questioned at the fome symposia Measuring Change I and II in 2007 and 2009. Seventeen years later, some of the recommendations sound familiar. However, it must be acknowledged that in recent years there has at least been an increased awareness of the sectorʼs weaknesses, both in practice and in terms of academic knowledge. This is reflected, for example, in a greater recognition of the local partnersʼ funding priorities or improved international coordination in crisis situations where a rapid response is required. Under real-world conditions, it will probably be impossible to achieve any desired ideal. This does not mean, however, that ideals should not be pursued and that a critical review of practices is pointless; on the contrary, given an increasingly uncertain funding environment, we should uphold ideals even more resolutely, including the ideal of a controversial, critical and open debate." (Editorial, page 3)