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The Measurement of Trust in Communication Research, Part 2

Paola Pascual-Ferrá

Communication Research Trends, volume 40, issue 1 (2021), pp. 4-36

"In this review of the literature I have attempted to show how researchers in different areas of communication have conceptualized and operationalized trust and trust-related concepts. Trust has been associated most with the concept of credibility, but other words that have been used to operationali ... ze it include believability, accuracy, honesty, truthfulness, trustworthiness, sincerity, competence, expertise, reliability, and goodwill, to name some. The concept of trust, just as credibility, is multi-dimensional, and it seems to depend on the context, the person, and the task that is evaluated, as one may not necessarily trust another with a personal secret but may trust that person to complete a work-related task well. As might have become evident to the reader, our discipline's interest in measuring trust has been mostly utilitarian: trust as a means to an end (e.g., persuasion, credibility, and effectiveness of the communicator, to name some). While not all of the trust-related research in communication has been self-serving, it has focused mostly on the benefits that communicators can derive from growing others' trust in them, and less on the benefit that the act of trusting may have on others beyond the communicator, or other possible outcomes stemming from trust. One of the few exceptions has been in the instructional communication literature, where measures of trust have been used to study levels of student satisfaction, development and learning; interpersonal communication, where measures of trust have been used to study satisfaction in relationships between friends and romantic partners; and health communication, where communicating trust in the patient-provider interaction can increase the patient's self-awareness and sense of well-being. The mostly transactional and utilitarian view of trust that has dominated so far is perhaps a reflection of the increased professionalization of the discipline, the need for practical applications within the business setting and the cultures that sustain them and are in turn sustained by them. It would be interesting for future research to consider trust from the perspective of the person who is doing the trusting what impact does trust have on them beyond being persuaded and returning as consumers of information and products? It would be interesting for future research to approach the study of trust from that perspective as well as from non-traditional (read non-Western/Anglo-Saxon) socioeconomic and cultural perspectives." (Conclusion, page 21) more

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Safe. Strong. Viable. The Symbiosis Between Media Safety and Media Viability

Laura Moore, Petra Aldenrath, Nadine Jurrat (eds.)

Bonn: Deutsche Welle DW Akademie (2021), 41 pp.

"The interviews and the analyses by the experts show that: –– Quality content increases safety. The editors interviewed for this publication confirm that fair and balanced journalism, which clearly distinguishes between facts and opinion and treats the people at the center of the story with resp ... more

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Media Trust in the Western Balkans: Together Apart. Regional Overview

Sandra B. Hrvatin, Brankica Petkovic, Sanela Hodžic

Ljubljana: Peace Institute; South East European Network for Professionalization of Media (SEENPM) (2021), 34 pp.

"Trust in the media varies across the region, with citizens in BiH, Serbia and North Macedonia divided in around half of those that trust and half of those that distrust the media, and a higher number of citizens in Kosovo, Montenegro and Albania having trust in the media. The highest trust is expre ... more

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A Narrative Solution: The Relationship Between Solutions Journalism, Narrative Transportation, and News Trust

Kathryn Thier, Jesse Abdenour, Brent Walth, Nicole Smith Dahmen

Journalism, volume 22, issue 10 (2021), pp. 2511–2530

"Lack of trust is a paramount problem facing journalism. Solutions reporting, which focuses on credible responses to societal problems, could help improve news trust. In addition, narrative journalism has been associated with several positive outcomes. This study tested the novel idea that solutions ... more

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Systemvertrauen und Journalismus im Neoliberalismus

Malte G. Schmidt

Bielefeld: transcript Verlag (2021), 322 pp.

"Vertrauenskrisen haben Konjunktur: Ob Politik, Wissenschaft oder Journalismus - kein gesellschaftliches Teilsystem bleibt von öffentlichen Misstrauensbekundungen verschont. Doch was genau meint der schillernde Begriff »Systemvertrauen« und welche Konsequenzen hat ein Mangel desselben? Malte G. S ... more

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Trust and Communication: Foundations of Interconnectivity

Anil Jacob Kunnel

Berlin; Bern; Wien: Peter Lang (2021), 212 pp.

"In today’s global and digitalized world, the investigation of relational trust as part of social connections has remained a popular and interdisciplinary academic topic. This book explores the idea of trust as a basic type of information processing that might be as old as human existence but has ... more

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Listening to What Trust in News Means to Users: Qualitative Evidence from Four Countries

Benjamin Toff, Sumitra Badrinathan, Camila Mont’Alverne, Amy Ross Arguedas, Richard Fletcher, Rasmus Kleis Nielsen

Oxford: Reuters Institute for the Study of Journalism (2021), 50 pp.

"This report examines how people in Brazil, India, the UK, and the US view news media in their countries, the factors they use when determining whether sources are trustworthy, and what ‘trust in news’ ultimately means to them [...] While we note throughout the report areas of difference between ... more

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Six Ways to Incorporate Social Context and Trust in Infodemic Management

S. Ripoll, J. Cole, O. Tulloch, M. Schmidt-Sane, T. Hrynick

Brighton: Social Science in Humanitarian Action Platform (SSHAP) (2021), 5 pp.

"Building trust in public health authorities and epidemic response takes time and is an ongoing process. However, in the short term, mistrust can be mitigated by responding in contextually appropriate ways through meaningful community engagement: 1. Use social science to understand the socio-economi ... more

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Understanding Trust: Global Conversations & Local Realities During the COVID-19 Pandemic

Pierrick Judéaux

Internews (2021), 20 pp.

"In this paper, we share selected insights from our work across seven countries facing complex and often protracted preexisting humanitarian crises before the pandemic. Over the past nine months, with Internews’ Rooted in Trust project, we have worked to understand the role of rumors and misinform ... more

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State of the Media Survey Report 2021

Nairobi: Media Council of Kenya (2021), xii, 46 pp.

"The survey found that 58% of Kenyans interviewed consume TV content on a typical day. This translates to approximately 16,740,493 Kenyans aged above 15 years who consume TV content. This is a drop from 74% of the respondents recorded in the 2020 survey. Across the regions, 60% of persons in North E ... more

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Population Perception of the Media and Media Skills in the Republic of Moldova

USAID; UKAID; Internews; Magenta Consulting (2020), 159 pp.

"This report aims to assess the perception of the media and media skills among the citizens of the Republic of Moldova in 2020 and shows the dynamics compared to the first similar report conducted in 2018. This study assesses the extent to which media consumers can assess the quality media content, ... more

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What We Think We Know and What We Want to Know: Perspectives on Trust in News in a Changing World

Benjamin Toff, Sumitra Badrinathan, Camila Mont’Alverne, Amy Ross Arguedas, Richard Fletcher, Rasmus Kleis Nelsen

Oxford: Reuters Institute for the Study of Journalism (2020), 26 pp.

"Trust in news has eroded worldwide. According to the Reuters Institute’s Digital News Report 2020, fewer than four in ten people (38%) across 40 markets say they typically trust most news. While trust has fallen by double digit margins in recent years in many places, including Brazil and the Unit ... ed Kingdom, in other countries more stable overall trends conceal stark and growing partisan divides. Why is trust eroding, how does it play out across different contexts and different groups, what are the implications, and what might be done about it? These are the organising questions behind the Trust in News Project. This report is the first of many we will publish from the project over the next three years. Because trust is a relationship between trustors and trustees, we anticipate focusing primarily on audiences and the way they think about trust, but we begin the project by taking stock of how those who study journalism and those who practice it think about the subject [...] We focus on media environments in four democracies – Brazil, India, the United Kingdom, and the United States. These countries encompass both the Global South and North, with a range of cultural heterogeneity and political practices that vary in their partisan and populist tendencies. For our purposes, one of the most important differences across these countries is in how audiences have integrated digital and social media practices into how they consume news. Whereas public social networking sites such as Facebook and Twitter have rapidly become key conduits of information in democracies worldwide, many of those we interviewed pointed to the popularity of encrypted messaging services like WhatsApp, specifically in Brazil and India, which have combined with deficits in digital literacy to serve as a ‘breeding ground’ for misinformation and disinformation (Chakrabarti et al. 2018). As Irineu Machado, head of content delivery at UOL (Brazil), told us, audiences increasingly ‘distrust organisations who traditionally’ cover news and ‘distrust information in general’, and some rely not just on public social networking sites but also private groups and messaging applications [...] This report is divided into two main sections. First, we outline important lessons from existing research and practitioners’ observations on trust in news. Second, we identify outstanding questions that we expect will guide our project in the years ahead." (Introduction) more

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Edelman Trust Barometer 2020: Global Report

Edelman (2020), 77 pp.

"The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted. The cause of this paradox can be found in people’s fears about the future and ... more

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Healthy Scepticism Across the Board: A Study on Media Perception in Sudan

Aida Kaisy

Berlin: Media in Cooperation and Transition (MiCT) (2020), 18 pp.

"Social media is the most dominant source of news, with television and radio both declining in popularity amongst young audiences. Social media is popular due to its accessibility and speed of reporting events. Countering the commonly high popularity of radio in Africa, radio was seen as outdated an ... more

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Edelman Trust Barometer 2021: Confianza en México

Edelman (2020), 30 pp.

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The Measurement of Trust in Communication Research, Part 1

Paola Pascual-Ferrá

Communication Research Trends, volume 39, issue 4 (2020), pp. 4-34

"Professor Pascual-Ferrá provides a real service to researchers by assembling not only the story of research into trust but also the key scales with which people examined trust. Taking even a brief look at the tables accompanying this study of trust, one easily sees how unsettled this research area ... more

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Trust Misplaced? A Report on the Future of Trust in Media

Ipsos (2020), 31 pp.

"This report is a collaboration between Ipsos and The Trust Project, a U.S.-based non-profit, international consortium of news organizations building standards of transparency. Its mission is to “amplify journalism’s commitment to transparency, accuracy, inclusion and fairness so that the public ... more

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Die Wahrheit ist tot, es lebe die Wahrheit! Medien und Politik im heutigen Polen

Mikolaj Lewicki

Warsaw: Friedrich-Ebert-Stiftung (FES) (2020), 4 pp.

"Die Medien haben in den letzten 10 Jahren in Polen deutlich an Glaubwürdigkeit eingebüßt – gleichzeitig ist in der Bevölkerung das politische Interesse und Engagement gestiegen. Die auseinandergehende Wahrnehmung der Politik in den Bevölkerungsgruppen formt der unterschiedliche Medienkonsum. ... more

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Public Trust in the Media During the Coronavirus Pandemic

Media Matters for Democracy (2020), 34 pp.

"The public generally approved of the Pakistani news media coverage of the coronavirus pandemic. A majority of the respondents agreed that the Covid news coverage had provided them the information they needed, provided largely accurate information, worked for the benefit of the public, and helped th ... more

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News Media Trust and its Impact on Media Use: Toward a Framework for Future Research

Jesper Strömbäck, Yariv Tsfati, Hajo Boomgaarden, Alyt Damstra, Elina Lindgren, Rens Vliegenthart, Torun Lindholm

Annals of the International Communication Association, volume 44, issue 2 (2020), pp. 139-156

"In contemporary high-choice media environments, the issue of media trust and its impact on people’s media use has taken on new importance. At the same time, the extent to which people trust the news media and how much it matters for their use of different types of media is not clear. To lay the g ... more