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"O livro que o leitor tem em mãos é um esforço coletivo empreendido por vários pesquisadores do campo comunicacional de pelo menos quatro importantes instituições de ensino superior: a Universidade Federal do Piauí (UFPI), Universidade Federal do Ceará (UFC), Universidade Federal do Tocantin ... more
"This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. ... more
"In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge about the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratification ... more
"La comunicación persuasiva es la resultante de la suma de la comunicación estratégica y la comunicación empática. Esta fórmula combina conceptos en los que profundiza el libro, con el objetivo de identificar hacia dónde va la publicidad, término que, desde el punto de vista de las autoras, ... more

Propaganda & Persuasion

Los Angeles et al.: Sage, 7th ed. (2019), xv, 400 pp.
"Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand inf ... more
"The guide explores the notion that fake news is not just another type of content that circulates online, but that it is precisely the character of this online circulation and reception that makes something into fake news. In this sense fake news may be considered not just in terms of the form or co ... more
"A comunicação, tomada como seara do conhecimento que tangencia a humanidade em todos os seus afazeres, da gestão pública à gestão empresarial, do consumo ao diálogo familiar, das cores às manifestações estabelecidas pelas opções humanas. Neste sentido, este livro intitulado “Media Eff ... more
"Com um trabalho rigoroso, o volume 3: Espiral do silêncio, enquadramento e contemporaneidade nos proporciona uma viagem por temáticas desenvolvidas por pesquisadores das distintas regiões brasileiras. Articulando investigações que pautam significativas contribuições teóricas, os oito capít ... more
"Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a soph ... more
"Articulando pesquisas de campo e investigações mais teóricas, os oito capítulos presentes no vol. 5 dedicam-se a aprofundar conceitos que problematizam situações evidenciadas na contemporaneidade e que passam a fazer parte da agenda permanente das Teorias da Comunicação e do Jornalismo. Ent ... more
"Este volume trata-se de um trabalho experimental, onde pesquisadores da pós-graduação, em diversos níveis, debruçam-se sobre questões teóricas à luz de teorias da Comunicação e do Jornalismo. No segundo volume, destacam-se as pesquisas com foco no enquadramento, nos estudos culturais, na ... more
"Juliano Spyer procura entender por que brasileiros de baixa renda investiram tanto tempo e dinheiro para incorporar o uso das mídias sociais a seu cotidiano. Explora essa questão por uma variedade de temas, incluindo educação, relacionamentos, trabalho e política e argumenta que o uso das míd ... more
"Stereotypisierung findet meist unbewusst statt und ist in sozialen Situationen ein alltäglich ablaufender Prozess. Die Autorin verbindet die Frage nach den Einflussfaktoren auf die Wahrnehmung von Medienwirkungen mit dem Prozess der Stereotypisierung zu unterschiedlichen Personengruppen. Auf diese ... more
"Das Ringen um mediale Aufmerksamkeit hat eine neue Qualität erhalten. Seit dem Aufkommen der Massenmedien haben diese über neue Publikationsformen qualitativ und quantitativ eine außerordentliche Ausweitung erfahren. Damit hat sich ein scharfer Wettbewerb ergeben, bei dem sowohl gesellschaftlich ... more
"How does media influence beliefs, attitudes, and behaviors? We know surprisingly little about this influence and I argue that two mechanisms account for its impact. Media provides new information that persuades individuals to accept it (individual channel), but also, media informs listeners about w ... more

Communication, Generation and Cultural Memory: Insights from Fieldwork in Vietnam

In: Politics, Civil Society and Participation: Media and Communications in a Transforming Environment
Bremen: edition lumière (2016), pp. 213-226
"The chapter examines the complex relations of communication processes, generations and cultural memory in the socio-cultural setting of North Vietnam. It critically reviews present scholarly work in the flourishing, but scattered, field of memory research in communication and media studies, and dis ... more
"The aim of this article is to further knowledge of the explanatory processes of narrative persuasion in the field of health communication, using data obtained in a research study of entertainment-education based on audiovisual fiction. Participating in the study were 208 young persons between the a ... more

Persuasive Communication

New York; London: Guilford Press, 3rd ed. (2016), xvi, 383 pp.
"Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cogni ... more
"This book provides a variety of cases and theoretical insights that touch upon communication across media in everyday life. The cases favour user perspectives and are focused on coordinating mundane activities on smartphones, the role played by apps when exercising, the use of self-organised Facebo ... more