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Social Media Conversion: Lessons from Faith-Based Social Media Influencers for Public Relations
Journal of Public Relations Research, volume 33, issue 4 (2021), pp. 231-249
"The growing importance of social media influencers (SMIs) as sources for attitude and behavior necessitate a focus on influencers (and their strategies to influence) in public relations research and practice. This study investigated perspectives among a specific type of SMI – the religious or fai
...
Promoting the Faith: Examining Megachurches’ Audience-Centric Advertising Strategies on Social Media
Journal of Advertising, volume 50, issue 4 (2021), pp. 408-422
"Megachurches have a reputation for savvy use of digital media; however, little is known about their advertising strategy or which strategies elicit engagement. By assessing megachurches’ promotional content on social media, this study draws on the devotional campaign framework to examine audience
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Kirchen im Social Web: Zusammenfassung einer quantitativen Analyse der Social-Web-Aktivitäten 2015 und 2020. Mit Daten zum ersten Corona-Lockdown
München: Medien-Dienstleistung GmbH (MDG) (2021), 23 pp.
"Während im Jahr 2015 rund zwei Drittel der (Erz-)Bistümer und die Hälfte der Landeskirchen im Social Web präsent waren, sind es in 2020 mit einzelnen Ausnahmen alle. In den letzten fünf Jahren ist die Zahl der Abonnenten und Follower auf den einzelnen Kanälen gestiegen. Auch wenn Abonnentenza
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Catequese Digital: Por onde começar?
São Paulo: Paulus (2021), 240 pp.
"O livro busca oferecer um caminho de compreensão das mudanças humanas, culturais, comunicacionais e teológicas que a realidade atual traz como desafio e oportunidade para a catequese. A reflexão é dividida em seis eixos temáticos: Cultura Digital, Ciberteologia, Gerações Digitais, Cibergra
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Sacred Texts and Digital Culture
Postscripts, volume 12, issue 1 (2021), 146 pp.
Building Relationships with the Faithful: Examining Church Communicators Perceptions of Social Media Influencers in Their OPR Strategy
Journal of Public Relations Research, volume 33, issue 4 (2021), pp. 250-266
"The current study investigates how Church communicators perceive the role of social media platforms and influencers in their overall stakeholder engagement strategy. Building upon the Organization-Public Relationship (OPR) body of literature, we conducted 13 in-depth interviews with public relation
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A intersecção entre desinformação, religião e pandemia: A atuação de canais religiosos no YouTube no contexto da COVID-19
Tropos: Comunicação, Sociedade e Cultura, volume 10, issue 1 (2021), 30 pp.
"Este artigo discute a interseção entre desinformação e religião a partir de canais do YouTube tendo como cenário a pandemia de COVID-19. Para tanto, são analisados 75 materiais audiovisuais postados em dois canais do YouTube – do Pastor Silas Malafaia e do Instituto Plinio Corrêa de Olive
...
What a Friend We Have in Facebook: Norwegian Christian Churches’ Use of Social Media
Journal of Media and Religion, volume 20, issue 3 (2021), pp. 123-142
"This study examines how Christian churches in Norway use social media. The key finding is that the churches do not take extensive advantage of the opportunities for two-way communication offered by the platforms, but primarily use their social media channels to promote church activities or broadcas
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O pastor de internet e a midiatização digital da religião
Tropos: Comunicação, Sociedade e Cultura, volume 10, issue 1 (2021), 19 pp.
"Os pastores de internet ocupam um lugar de fala privilegiado e põem em circulação as estratégias para o compartilhamento de suas respectivas mensagens, tornando-se referências para os seus milhões de seguidores. No cenário brasileiro, um dos youtubers mais famosos quando se trata de pregaç
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Theologie und Digitalität: Ein Kompendium
Deep Insights
Freiburg; Basel; Wien: Herder (2021), 524 pp.
"Die Beiträge des umfangreichen Handbuchs sondieren die verschiedenen Facetten und Bedeutungen der digitalen Revolution: die Kultur der Digitalität (Ethik, Ästhetik, öffentlicher Raum, Gesellschaftspolitik), die theologisch-anthropologische Dimension (Personsein, Identität, Menschenbild, existe
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Digitalisierung aus theologischer und ethischer Perspektive: Konzeptionen - Anfragen - Impulse
Baden-Baden; Zürich: Nomos; Pano Verlag (2021), 310 pp.
"Es geht in diesem Band um die Fokussierung, Ethik und Religion als Teil von gesellschaftlichen Phänomenen zu verstehen, die insbesondere hinsichtlich Wirtschaft und Politik zu untersuchen sind. Da sich Gesellschaft heutzutage jedoch nicht mehr ohne Digitalisierung analysieren lässt, tritt für di
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The big friendly counter-space? Interreligious encounter within social media
Religion, volume 50, issue 3 (2020), pp. 392-413
"Research on interreligious dialogue mostly focuses on face-to-face meetings, however, it also takes place in other contexts. Among them is the huge space of interactive media, where adherents of different religious traditions meet, e.g., in interreligious groups on Facebook, boards or commentary se
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Digital Hinduism
London; New York: Routledge (2020), 283 pp.
"Digital Religion does not simply refer to religion as it is carried out online, but more broadly studies how digital media interrelate with religious practice and belief. This collection explores Digital Hinduism and consequentially studies how Hinduism is expressed in the digital sphere and how Hi
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Las narrativas transmedia a la luz de la "historia de las historias"
Punto de Encuentro (Signis ALC), volume 10, issue 131 (2020), pp. 4-7
"Desde el comienzo de su pontificado, Francisco ha enfatizado que no hay futuro sin un enraizamiento en la historia vivida. En su mensaje para la Jornada Mundial de las Comunicaciones de este año, resalta aún más la importancia de la herencia de la memoria y la historia también en la comunicaci
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La vida se hace historia
Punto de Encuentro (Signis ALC), volume 10, issue 131 (2020), pp. 3-30
Muslim Online Prayer in a Sociocultural Context
CyberOrient, volume 14, issue 2 (2020), pp. 64-84
"The article argues that the debate over the online prayer is not just an ordinary fatwa issued by religious scholars for the Muslim Ummah, but it rather goes through a complicated process of social, identarian, cultural, authoritative, and transnational caveats. The physicality entailed by this deb
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The space between us: Considering online media for interreligious dialogue
Religion, volume 50, issue 3 (2020), pp. 437-454
"The internet has been conceptualized as a public sphere in which constructive dialogues – such as inter-religious dialogues – can occur. Public spheres, however, require reason, reflectivity and sincerity rarely found in most web spaces. Therefore, this approach might be counterproductive. Inst
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Christentum medial: Religiöse Kommunikation in digitaler Kultur
Regensburg: Pustet (2020), 187 pp.
"Dieser Band beschäftigt sich mit der Rolle und Bedeutung von Medialität und Medienwandel im Christentum in Geschichte und Gegenwart aus interdisziplinärer und weltkirchlicher Perspektive. Wie gestaltet sich die Wechselbeziehung zwischen sich wandelnden Medien auf der einen Seite und christlichen
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Digital Afterlife: Death Matters in a Digital Age
Boca Raton; London; New York: CRC Press (2020), xv, 213 pp.
"The book covers a variety of matters that have been neglected in other research texts, for example: the legal, ethical, and philosophical conundrums of Digital Afterlife; the ways digital media are currently being used to expand the possibilities of commemorating the dead and managing the grief of
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Narrativas digitais nas redes sociais: A construçao do imaginário religioso na visibilidade mediática
Sao Paulo: Pontificia Universidade Católica de Sao Paulo, Doctoral Thesis (2020), 226 pp.
"O escopo desta pesquisa abarcou algumas narrativas digitais do catolicismo no Facebook, buscando compreender a construção do imaginário da religião Católica na visibilidade mediática, a partir do contexto da pós-modernidade, pelos meios digitais. O corpus da pesquisa é composto por análise
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