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"This ebook is designed to be a primer to provide everything you need to know about social media and how to use it effectively in your community. You’ll learn: why social media matters in today’s ministry environment; how to build a social media ministry team; how to develop a social media plan;
...
The Role and Usage of Apps and Instant Messaging in Religious Mass Events
International Journal of Religious Tourism and Pilgrimage, volume 4, issue 3 (2016), pp. 29-42
"In the religious sector, for centuries, pilgrimages have been a clear example of mass events of a spiritual nature. Due to globalization and increased mobility, recent times have seen the multiplication of international events without a fixed location: Taizé encounters, Kumbh Mela (India), and Wor
...
Online Mission and Ministry: A Theological and Practical Guide
New York: SPCK Publishing (2015), ix, 130 pp.
The Social Media Gospel: Sharing the Good News in New Ways
Collegeville, Minn.: Liturgical Press, 2nd ed. (2015), xi, 180 pp.
"In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those who wish to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical e
...
Fit für die Öffentlichkeitsarbeit: Das Praxis-Handbuch
Münster: Dialogverlag (2008), 148 pp.
Marketing Your Church to the Community
Nashville: Abingdon Press (2007), 63 pp.
Social Marketing: Marketing Moral, Human, Social and Cultural Values
Kuala Lumpur: Signis Asia (2007), 104 pp.
Concise Encyclopedia of Church and Religious Organization Marketing
New York: Haworth (2006), 176 pp.
Igreja in concert: Padres cantores, mídia e marketing
São Paulo: Annablume (2005), 144 pp.
Ministry Marketing Made Easy: A Practical Guide to Marketing Your Church Message
Nashville: Abingdon Press (2004), 176 pp.
Dealing with Media for the Church
Rome: Apollinare Studi; Pontificial University of the Holy Cross (1999), 116 pp.
O marketing aplicado à Igreja católica
São Paulo: Edições Loyola, 3rd ed. (1999), 95 pp.
"Descreve as experiências do movimento carismático católico 'Asociação do Senhor Jesús', que transmite programas diários de televisão. O autor é o diretor de marketing da Asociação." (commbox)
Working with the Media: A Media Handbook
Balaka (MW): Malawi Catholic Journalists Association (MACAJO) (1997), 56 pp.
Total Church Communication
Alpharetta: North American Mission Board of the Southern Baptist Convention (1996), 244 pp.
Marketing Your Church: Concepts and Strategies
Kansas City: Sheed & Ward (1995), 129 pp.
Öffentlichkeitsarbeit der Kirche
Hamburg; Stuttgart; Frankfurt am Main: Steinkopf; Gemeinschaftswerk der Evangelischen Publizistik (GEP), 3. völlig neu bearb. Aufl. (1995), 310 pp.
Ausführlich stellt der Band Werbekonzepte, Modelle, Projekte und Aktionen vor, die in den letzten Jahren in der Evangelischen Kirche Deutschlands durchgeführt wurden. Auch die Ergebnisse der Strukturanalyse der Unternehmensberatung Kienbaum werden gründlich diskutiert. Die einführenden theoretis
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