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Countries / Regions
Authors & Publishers
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Methods applied
Journals
Output Type
Werbewirkungsmessung: Hintergründe, Methoden, Möglichkeiten und Grenzen
München: Verlag Reinhard Fischer (1999), 203 pp.
Werbewirkung im Fernsehen: Aktuelle Befunde der Medienforschung
München: Verlag Reinhard Fischer, 2nd ed. (1998), 253 pp.
Estrategias de medios publicitarios
Lima: Universidad de Lima, Fondo Editorial (1998), 150 pp.
Ethics in Advertising
Nairobi: Paulines Publications Africa (1997), 23 pp.
"Many women and men professionally engaged in advertising do have sensitive consciences, high ethical standards and a strong sense of responsibility. But even for them external pressures — from the clients who commission their work as well as from the competitive internal dynamics of their profess
...
La radio hoy: Manual de radio para avisadores y publicistas
Santiago de Chile: Asociación de Radiodifusores de Chile (ARCHI) (1997), 44 pp.
La publicidad de bien social
Buenos Aires: Paulinas (1997), 87 pp.
Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are
...
El espot publicitario: Las metamorfosis del deseo
Madrid: Cátedra (1995), 175 pp.
La publicidad en Venezuela
Valencia: Vadell Hermanos Editores, 2nd revised ed. (1991), 316 pp.
El spot radiofónico
San José (CR): Radio Nederland Training Centre (RNTC) (1991), 90 pp.
História da propaganda no Brasil
São Paulo: IBRACO (1990), 485 pp.
Publicidad: La otra cultura
Lima: Instituto para América Latina (IPAL) (1987), 292 pp.
Mass Communications and the Advertising Industry
Paris: UNESCO (1985), 70 pp.
La publicidad en Venezuela
Valencia: Vadell Hermanos Editores (1979), 210 pp.
