Audience Focus & Engagement
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"The value of online user comments is a much-debated issue. In journalism, the newly arising possibility for readers and viewers to easily and instantaneously share their views on journalistic output was welcomed at first. Compared to the conventional letter to the editor it represented a democratiz ... more
"With the diffusion of the internet, media and communication research witnessed the emergence of a new term, ‘engagement’. Although, the term is widely used it is poorly defined and in need of explication. Through semantic network analysis, the analysis shows how traditions, as varied as audienc ... more
"Aufbauend auf dem sozialpsychologischen Konzept der sozialen Unterstützung haben wir das KASI-Prinzip entwickelt. Es stellt Redaktionen drei Stile der Empowerment-Moderation zur Verfügung: den kognitiven Stil (K), den affektiven Stil (A) und den sozial-integrativen Stil (SI). Die Stile unterschei ... more
"This article summarises preliminary reflections for mediators on social media codes of conduct. Such codes of conduct, to be agreed upon by conflict stakeholders, would aim to prevent and mitigate the use of social media to exacerbate conflicts or jeopardise peace processes. Such codes of conduct w ... more
"In this article, we draw on experiences from the Grassroot Wavelengths project that introduces an innovative peer-to-peer platform to support the creation and management of community radio stations. We offer insight into the practices of participation in community media, where the users influence d ... more
"This paper examines the motivation of audiences to participate in the programming of community radio; the readiness of community radio stations’ management and their audiences to embrace mobile applications; whether Rwanda is a conducive environment for the deployment of mobile applications in co ... more
"The authors engage with a range of cross-disciplinary perspectives in order to explore the actions of a vigilant digital audience — denunciation, shaming, doxing — and to consider the role of the press and other public figures in supporting or contesting these activities. In turn, the volume il ... more
"This paper analyses to whom Spanish journalists feel responsible. To achieve this objective, we sent out a survey to Spanish journalists to ascertain their opinion on this question. The journalists’ point of view was then compared with that of the general public though six focus groups consisting ... more
"This article discusses participatory methods for data gathering in the context of a partnership between a Swiss-based media development organization, Fondation Hirondelle, and a research team at the University of Sheffield. In 2018–2019, the partnership conducted fieldwork which focused on the im ... more
"This article examines what drives audience participation in interactive broadcast shows, with implications for the democratic potential of these shows as spaces of citizen engagement and public discussion. It makes three contributions, the first two to audience and media studies and the last to pol ... more
"[...] this pilot study in Siaya County sought to assess what makes for more effective public participation in Kenya. In contributing to a timely policy concern about how to best meet the imperatives/aspirations of devolution, it sought also to address the limited empirical evidence in scholarship a ... more
"This report focuses on how digital-born news media navigate audience engagement in the context of both rapid developments in a digital, mobile, and platform-dominated media environment and significant political pressure, including the ‘weaponisation’ of social media to target and harass indepen ... more
"In this factsheet, we study online audience engagement with legacy and digital-born news media across social media platforms (Facebook and Twitter) and the open web during the 2019 Indian General Election on the basis of data collected between 11 April and 19 May. We analyse cross-platform online a ... more
"Somalia is facing a protracted displacement crisis. Since the new wave of displacement as a result of the 2016/2017 drought, 2.6 million people - one in six Somalis - have been forced to flee their homes.1 Displaced groups in Somalia are extremely vulnerable - lacking in sustainable livelihoods, pe ... more
"Across the news industry, organizations large and small, commercial and nonprofit, single issue and daily news are experimenting with “engagement”: Audience engagement, engaged journalism, engagement editors and specialists, engaging for trust, and the list goes on. But what is engagement? Why ... more
"The traditional financial models for news are dying. Could churches, environmental movements, and open source communities hold clues to its survival? We’re at a moment of profound transition and successive crisis for news. Our mission is to explore how membership models might help. A key takeaway ... more
"Community radio represents an opportunity for audiences to play a lead role in the production, dissemination and ownership of media channels and content. The active participation of audiences is one of the primary differences between community radio stations and their commercial and state-run count ... more
"The traditional approach of communication for rural development (RD) was greatly influenced by the dominant paradigm of development. The retort against this paradigm gave birth to the participatory approach of communication wherein the common people in rural areas were considered as the ‘subjects ... more
"This paper evaluates readers’ perceptions of Idikelethu newspaper as a tool for community development, particularly in Alice, in the Eastern Cape Province of South Africa. Data was collected from two focus group discussions that were held in the areas where Idikelethu newspaper has high readershi ... more