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A History of the Press in Nigeria from 1859-2015 and the Origins of the Nigerian Broadcasting and Film Industry

Ifedayo Daramola
Lewiston, NY: Edwin Mellen Press (2015), viii, 270 pp.
"This study contends that democracy and political change is deeply rooted in the mass media’s ability to become a major agent of political socialization that was capable of mobilizing local populations into changing longstanding African attitudes about politics and election outcome behaviors." (Pu ... more
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Qualitative Research & Evaluation Methods: Integrating Theory and Practice. The Definitive Text of Qualitative Inquiry Frameworks and Options

Michael Quinn Patton
Thousand Oaks, Calif.: Sage, 4th ed. (2015), xxi, 806 pp.
"Drawing on more than 40 years of experience conducting applied social science research and program evaluation, author Michael Quinn Patton has crafted the most comprehensive and systematic book on qualitative research and evaluation methods, inquiry frameworks, and analysis options available today. ... more
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Manual de la comunicación publicitaria

Pedro Pablo Gutiérrez, José Luis Martín, Tania Sueiro
Valencia: campgràfic, 2nd ed. (2015), 249 pp.
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Getting Textbooks to Every Child in Sub-Saharan Africa: Strategies for Addressing the High Cost and Low Availability Problem

Birger Fredriksen, Sukhdeep Brar, Michael Trucano
Washington, DC: World Bank (2015), xv, 106 pp.
"The objective of the study is to identify the cost and financing constraints to text book provision and thereby help countries remove constraints on timely provision of affordable textbooks to all students in primary and secondary education. To this end, the study focuses exclusively on cost and fi ... more
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Ratings Analysis: Audience Measurement and Analytics
Key Guides

James G. Webster, Patricia F. Phalen, Lawrence W. Lichty
New York; London: Routledge, 4th ed. (2014), xvi, 328 pp.
"This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience researchin recent years, Ratin ... more
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Estudio de revisión bibliográfica: Estándares de calidad en TV infantil

Pablo Christiny, Catalina Guzmán
Santiago de Chile: Consejo Nacional de Televisión (CNTV) (2014), 36 pp.
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Enjoying books together: A guide for teachers on the use of books in the classroom

Joseph Nhan-O’Reilly
Save the Children (2014), 35 pp.
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Content Analysis: Measuring the Success of Journalism Capacity Building

Christoph Spurk, Jan Lublinski
Bonn: Deutsche Welle DW Akademie (2014), 8 pp.
"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt ... more
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Storytelling in virtuellen Welten

David Lochner
Konstanz; München: UVK (2014), 297 pp.
"David Lochner gibt einen Überblick über die vielfältigen Möglichkeiten des Erzählens im virtuellen Raum. Ob Animationsfilm, digitales Spiel oder interaktiver Film – sie alle bieten Autoren und Produzenten neue Wege, Geschichten zu erzählen: Visionen, Träume und Welten zu entwickeln, die da ... more
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Political Advertising in Consolidating Democracies: Radio Ads, Clientelism, and Political Development in Mexico

Horacio Larreguy, John Marshall, James M. Snyder JR.
[authors] (2014), 65 pp.
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Communications Handbook for Clinical Trials: Strategies, Tips, and Tools to Manage Controversy, Convey Your Message, and Disseminate Results

Elizabeth T. Robinson, Deborah Baron, Lori L. Heise, Jill Moffett, Sarah V. Harlan
Research Triangle Park, North Carol.: FHI 360; USAID; Microbicides Media and Communications Initiative (mmci) (2014), xv, 252 pp.
"This handbook is designed to serve the needs of anyone who conducts, plans, or implements clinical trials—especially trials that evaluate new drugs or interventions in a community setting. We want to make your job easier, whether you are a researcher, a study coordinator, or a communications prof ... more
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The Oxford Handbook of Internet Studies

William H. Dutton (ed.)
Oxford: Oxford University Press (2014), xx, 607 pp.
"Internet Studies has been one of the most dynamic and rapidly expanding interdisciplinary fields to emerge over the last decade. The Oxford Handbook of Internet Studies has been designed to provide a resource in this area, bringing together scholarly perspectives on how the Internet has been studie ... more
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Disseminating the Research Findings

World Health Organization (WHO) (2014), 163 pp.
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Annual Book Publishing Industry Survey 2013: Business Economic Report

Willem Struik, Liam Borgstrom
Publishers' Association of South Africa (PASA); University of Pretoria (2014), 30 pp.
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Verlagswirtschaft: Ökonomische, rechtliche und organisatorische Grundlagen

Wulf D. von Lucius
Konstanz: UVK, 3., neubearb. und erw. Aufl. (2014), 436 pp.
"Wulf D. von Lucius stellt alle Aufgabenbereiche und Tätigkeitsfelder im Buch- und Zeitschriftenverlag vor. Grundlagen, Funktionen und Zusammenspiel von Programmarbeit, Herstellung und Kalkulation, Werbung, Vertrieb, Presse- und Öffentlichkeitsarbeit werden unter betriebs- und marktwirtschaftliche ... more
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CINELATINO 2014: Filme aus Lateinamerika und Spanien

Paulo Roberto de Carvalho
Tübingen: Filmtage Tübingen (2014), 68 pp.
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El poder de la industria publicitaria en México

Carola García Calderón
México, DF: Comunicación y Política Editores (2014), 335 pp.
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Indicadores de acceso abierto y comunicaciones académicas en América Latina

Juan Pablo Alperin, Dominique Babini, Gustavo Fischman
Buenos Aires: CLACSO (2014), 169 pp.
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Curso de locución

José Ignacio López Vigil
Radio Libres; Radioteca; Radialistas Apasionadas y Apasionados (2014), 57 pp.
"Te ofrecemos un tutorial con 10 capítulos. Siguiéndolas paso a paso, estudiando los textos que presentamos, realizando las prácticas sugeridas, mejorarás tu voz y, sobre todo, tu forma de expresarte y de relacionarte con la audiencia. Porque la locución no es asunto de cuerdas vocales. Es much ... more
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Open Content: A Practical Guide to Using Creative Commons Licences

Till Kreutzer
Bonn; Berlin; Köln: German Commission for UNESCO (DUK); Wikimedia Deutschland; North Rhine-Westphalian Library Service Centre (hbz) (2014), 78 pp.
"With this publication, we intend to provide interested individuals and organisations with practical guidelines for the use and application of open content licences: How do open content licences work? How do I choose the most suitable licence for my individual needs? Where can I find open content on ... more