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Influencer Marketing: Grundlagen, Strategie und Management

Julia F. Kost, Christof Seeger
Stuttgart: UTB; UVK, 2. überarb. u. erw. Aufl. (2020), 244 pp.
"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h ... more
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Indigenous Textual Cultures: Reading and Writing in the Age of Global Empire

Tony Ballantyne, Lachy Paterson
Durham; London: Duke University Press (2020), 357 pp.
"As modern European empires expanded, written language was critical to articulations of imperial authority and justifications of conquest. For imperial administrators and thinkers, the non-literacy of “native” societies demonstrated their primitiveness and inability to change. Yet as the contrib ... more
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Zurückgeben: Über die Restitution afrikanischer Kulturgüter

Felwine Sarr, Bénédicte Savoy
Bonn: Bundeszentrale für politische Bildung (bpb), Sonderausg. (2020), 223 pp.
"Oft ging Kolonisation mit dem Raub von Kultur- und Kunstgütern der unterworfenen Bevölkerungen einher. Dabei wird das fremde Kulturerbe – abgeschnitten von seinen spirituellen und historischen Ursprüngen – meist in privaten Sammlungen oder Museen aufbewahrt. Die Objekte dienen als Statussymb ... more
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Cultural and Creative Industries Supporting Activities in Sub-Saharan Africa: Mapping and Analysis

Pedro Affonso Ivo Franco, Kimani Njogu
Stuttgart: Institut für Auslandsbeziehungen (ifa) (2020), 104 pp.
"Over the last 20 years, the power of cultural and creative industries (CCIs) as enablers and drivers of sustainable development has been broadly recognised. They are viewed as critical to social cohesion, social and economic transformation, and political stability. For this reason, it is important ... more
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Publikationsberatung an Universitäten: Ein Praxisleitfaden zum Aufbau publikationsunterstützender Services

Karin Lackner, Lisa Schilhan, Christian Kaier (eds.)
Bielefeld: transcript Verlag (2020), 396 pp.
"Dieser Band ist als Praxisleitfaden für Personen und Institutionen konzipiert, die eine Stelle zur Publikationsberatung auf- und ausbauen möchten. Während der erste Teil des Bandes verschiedene Aspekte des wissenschaftlichen Publizierens thematisiert, die im Rahmen der Publikationsberatung relev ... more
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Una historia comparada del cine latinoamericano

Paul A. Schroeder Rodríguez
Madrid; Frankfurt am Main: Iberoamericana; Vervuert (2020), 481 pp.
"Este libro traza una historia comparada de los cines nacionales de América Latina en diez capítulos que cubren los principales periodos cinematográficos de la región, entre ellos el cine mudo, el cine de estudios, el neorrealismo, el cine de autor, el Nuevo Cine Latinoamericano y el cine contem ... more
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Standardisierte Inhaltsanalyse als zentrales Erhebungsverfahren für die Erforschung politischer Kommunikation

Patrick Rössler
In: Handbuch Politische Kommunikation
Isabelle Borucki, Katharina Kleinen-von Königslöw, Stefan Marschall, Thomas Zerback (eds.)
Wiesbaden: Springer VS (2020), 21 pp.
"Die standardisierte Inhaltsanalyse stellt ein für die Forschung zur politischen Kommunikation unverzichtbares methodisches Instrumentarium bereit, um die ausufernde Menge an politisch relevanten Mitteilungen im öffentlichen und halböffentlichen Diskursraum systematisch zu beschreiben. Die gegen ... more
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Child’s Play: Cooperative Gaming as a Tool of Deradicalization

Asya Cooley, Skye Cooley
Journal for Deradicalization, issue 23 (2020), pp. 96-132
"This research project contributes to the CVE (countering violent extremism) literature by studying narratives as tools of reflections on self-identity designed intentionally within gaming exercises to help contextualize and account for as much environmental complexity as possible. This paper provid ... more
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Erinnern mit Games: Digitale Spiele als Chance für die Erinnerungskultur

Berlin: Stiftung Digitale Spielekultur (2020), 96 pp.
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Transcribing Oral History

Teresa Bergen
New York: Routledge (2020), xix, 207 pp.
"Transcribing Oral History offers a comprehensive guide to the transcription of qualitative interviews, an often richly debated practice within oral history. Beginning with an introduction to the field and an overview of the many disciplines that conduct and transcribe interviews, the book goes on t ... more
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La pareja en palabras de radio

Maria del Transito Giraldo Usme, Isabel Cristina Bernal Vélez (comps.)
Medellín: Universidad Pontificia Bolivariana (2020), 226 pp.
"El texto está escrito a tres voces: la realizadora del programa, quien hace uso de la pregunta para ampliar y profundizar en el tema, de tal manera que se logre la conexión con las realidades del entorno; el invitado que responde las preguntas apoyado en su formación profesional, en la experienc ... more
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World Entertainment Media: Global, Regional and Local Perspectives

Paolo Sigismondi (ed.)
New York; London: Routledge (2020), xvi, 210 pp.
"There are still opposing and restraining forces to globalization processes taking place in media, and the global mediascape comprises international, regional and local markets, and global and local players, which in recent years have evolved at an uneven pace. By analyzing similarities and differen ... more
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Media effects: Ensaios sobre teorias da comunicação e do jornalismo. Vol. 8: Estudos gerais, narrativas e transdisciplinaridade

Gilson Pôrto Jr., Nelson Russo de Moraes, Vilso Junior Santi, Leila Adriana Baptaglin (eds.)
Porto Alegre; Boa Vista: Editora Fi; Editora da Universidade Federal de Roraima (UFRR) (2020), 169 pp.
"O livro que o leitor tem em mãos é um esforço coletivo empreendido por vários pesquisadores do campo comunicacional de pelo menos quatro importantes instituições de ensino superior: a Universidade Federal do Piauí (UFPI), Universidade Federal do Ceará (UFC), Universidade Federal do Tocantin ... more
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Understanding Video Games: The Essential Introduction

Simon Egenfeldt-Nielsen, Jonas Heide Smith, Susana Pajares Tosca
New York; London: Routledge, 4th ed. (2020), xiii, 399 pp.
"In this new edition of the pioneering text, students learn to assess the major theories used to analyze games, such as ludology and narratology, and gain familiarity with the commercial and organizational aspects of the game industry. Drawing from historical and contemporary examples, the student-f ... more
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Partizipative Forschung: Ein Forschungsansatz für Gesundheit und seine Methoden

Susanne Hartung, Petra Wihofszky, Michael T. Wright (eds.)
Wiesbaden: Springer VS (2020), xii, 262 pp.
"Dieser Open-Access-Sammelband bietet eine gute Grundlage für den Einstieg in die partizipative Forschung allgemein und in die Partizipative Gesundheitsforschung. Es werden Forschungsansätze und Methoden für die Erhebung und Auswertung in partizipativen Forschungsprozessen vorgestellt und anhand ... more
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La expansión de la telenovela latinoamericana: Del melodrama clásico a la telenovela actual

Diana Higuera Cortés
New York: St. John's University (2020), vii, 74 pp.
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Praxisleitfaden Schulkino: Methoden, Tipps und Informationen für Kinobetreiber*innen und Schulkinomacher*innen

Marcel Danner
Berlin: Vision Kino (2020), 30 pp.
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Lectura en papel vs. lectura en pantalla

Miha Kovac, Adriaan van der Weel
Bogotá: Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) (2020), 140 pp.
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DRM Handbook: An Introduction and Implementation Guide

Geneva: DRM Consortium, 5th revision (2020), 81 pp.
"This guide is aimed at the management of broadcasting organisations in areas of policy making as well as in programme making and technical planning. It explains in some detail the advantages gained by radio broadcasters introducing the DRM® Digital Radio Mondiale™ technology and some of the tech ... more
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The Evolution of Entertainment in India

Kumud Ghosal, Jeevika Kapadia, Ashwini Sirsikar, Sasha Francis
Ipsos (2020), 11 pp.
"Television was introduced in India in 1959 but for many years it was limited to state-owned broadcaster Doordarshan, which had one channel with twice-weekly, one-hour programs. However, there has been a marked shift in the television entertainment options available in India today, with 48 paid-for ... more