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 Google Scholar  (74)
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Retórica y manipulación masiva

Daniel Prieto Castillo
México, DF: Ediciones Coyoacán, 2nd ed. (1995), 138 pp.
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Reconstructing the Story of 'Simplemente María', the Most Popular Telenovela in Latin America of All Time

Arvind Singhal, Rafael Obregón, Everett M. Rogers
International Communication Gazette, volume 54, issue 1 (1995), pp. 1-15
"The purpose of the present paper is to investigate a spectacular mass media phe nomenon that occurred some twenty-five years ago: The case of a highly popular Peruvian telenovela Simplemente Maria ('Simply Mary'), which to this date is considered by many as the most popular television program of al ... more
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Book Subsidy Schemes: An International Perspective

Oluronke Orimalade
In: Making Books Available and Affordable
Ezenwa-Ohaeto (ed.)
Awka: Nigerian Book Foundation (1995), pp. 8-17
"Examines the nature of book subsidy schemes in Europe, North America, Australia, India, and in Africa." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1401)
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Writing for Children: How to Apply Writing Basics, Target Children's Needs and Communicate in Fresh Formats

Elgin, Illin.: Cook Communications Ministries (1995), 39 pp.
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The Story of APNET: A Study of the Origins, Structure, Activities and Policy of the African Publishers Network

Woeli Dekutsey
Harare: African Publishers Network (APNET) (1995), 18 pp.
"A UNESCO-commissioned study that sets out the background that led to the establishment of the African Publishers Network, its constitution, policies, programmes and activities, publications, and its achievements. Also examines APNET's relations with the World Bank and with donor agencies." (Hans M. ... more
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Mass Media in Sub-Saharan Africa

Louise M. Bourgault
Indianapolis, Indiana: Indiana University Press (1995), 294 pp.
"Bourgault investigates three principal influences: the pre-colonial legacy of the oral tradition, the presence of an alienated managerial class, and the domination of African nations by systems based on political patronage. The first two chapters provide the theoretical framework. Subsequent chapte ... more
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Planning the Development of School Textbooks: A Series of Twelve Training Modules for Educational Planners and Administrators

John Hall, Etienne Brunswic, Jean Valérien
Paris: International Institute for Educational Planning (IIEP) (1995), 12 modules
"Developed by the International Institute of Educational Planning (IIEP) and designed for guided self-instruction, these twelve modules are intended both for planners – especially those working in central units of the Ministry of Education – and for administrators involved in the development of ... more
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La música nacional en los medios de comunicación electrónicos de Lima metropolitana

César Bolaños
Lima: CICOSUL (1995), 262 pp.
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Producción audiovisual

Santiago Carpio Valdez
Lima: Universidad de Lima (1995), 152 pp.
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Cine: Entretenimiento y aprendizaje

Osvaldo Alfredo Dallera
Buenos Aires: PROA Asociación Latinoamericana de Comunicación Grupal; Paulinas, 2nd ed. (1995), 40 pp.
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Making Books Available and Affordable: Proceedings of the First Annual National Conference on Book Development, Held at the National Theatre, Iganmu, Lagos, April 25-29, 1994

Ezenwa-Ohaeto
Awka: Nigerian Book Foundation (1995), 136 pp.
"The papers from a conference organized by the Nigerian Book Foundation, which examined four possible solutions to overcome some of the formidable problems faced by the Nigerian book industries: (i) book subsidy schemes, (ii) self-sufficiency in materials for book production, (iii) exploitation of n ... more
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International Book Publishing: An Encyclopedia
Deep Insights

Philip G. Altbach, Edith S. Hoshino (eds.)
London; Chicago: Fritzroy Dearborn Publishers (1995), xxvi, 736 pp.
"The first part [...] deals with [...] topics as copyright protection, desktop advances, the role of the editor, multinational publishers, scholarly publishing, best-sellers, and more. Major essays explore the nature and impact of the new technologies, changing patterns of readership, scientific pub ... more
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Handbuch des Kinderfernsehens

Hans Dieter Erlinger (ed.)
Konstanz; München: UVK; Ölschläger (1995), 623 pp.
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El periodismo cultural

Jorge B. Rivera
Buenos Aires; Barcelona; México, DF: Paidós (1995), 217 pp.
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El relato televisivo

Daniel Prieto Castillo
Mendoza: Ediciones Culturales de Mendoza (1995), 84 pp.
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Development Directory of Indigenous Publishing

Carol Priestley (comp.)
Harare: African Publishers Network (APNET) (1995), xii, 199 pp.
"Contains essays on aspects of indigenous publishing in various African countries, overviews on the state of publishing in specific regions, a directory of book trade publications and reference sources published in five African countries, plus two inventories of (i) African book development organiza ... more
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Imprint: Money Matters

Elgin, Illin.: Cook Communications Ministries (1995), 39 pp.
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Desarrollo desde arriba y desde abajo: Información, documentación y comunicación en las ONGs de América Latina

Laura Hurtado Galván
Cusco: Centro de Estudios Regionales Andinos Bartolomé de Las Casas (1995), 397 pp.
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Bibliothekarisches Handwörterbuch = Librarian's Dictionary = Nastol'nyj Slovar' Bibliotekarja

Susanne Knechtges et al.
Bad Honnef: Bock und Herchen, 2., wesentlich erw. Aufl. (1995), 204 pp.
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Die Cambridge Enzyklopädie der Sprache

David Crystal
Frankfurt am Main: Campus Verlag (1995), ix, 478 pp.