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" In diesem Buch erhalten Sie einen orientierenden Überblick und einen fundierten Einblick in alle wichtigen Werkzeuge, Techniken, Modelle und Methoden der Kommunikation. Die wichtigsten Kommunikationsmodelle werden im ersten Teil dieses Buches prägnant auf den Punkt gebracht. Der zweite Teil beha ... more
"Emphasizing post-independent films released since the 1950s and the burgeoning commercial film production of the last decade, Focus on African Films provides unique and pluralistic perspectives on filmmaking throughout Africa. As a whole, the collection highlights the distinct thematic, stylistic, ... more
"The growth of educational publishing in Kenya depends heavily on the disposable income of its customers. This article looks at the incomes of both actual and potential customers, and how they prioritize their spending. The findings are based on extensive research carried out by the author between 1 ... more
"In der Fernsehforschung vollzog sich in den letzten Jahren ein Prozess der Verselbstständigung: Paradigmen, Theorien und empirische Erkenntnisse der Medien- und Kommunikationswissenschaft haben eine medienspezifische Weiterentwicklung erfahren, die eine Zusammenschau der Ergebnisse lohnend erschei ... more
"This collection of essays shows how in North America, the United Kingdom, Europe, Australia and the South Pacific, radio continues to provide distinctive forms of content for the individual listener, yet also enables ethnic and cultural groups to maintain their sense of identity. Ranging from radio ... more
"Oft setzen wichtige Veränderungen in so genannten Randbereichen, also außerhalb der Mainstream-Medien, ein und werden schon deshalb nicht genügend wahrgenommen. Eine Schlussfolgerung, die ich aus meiner Arbeit ziehe, ist, dass der von ›Rändern‹ ausgehenden Dynamik, gerade auch in der Entwic ... more
"This bibliographic review is a first attempt at collecting together a body of literature relevant to the study of intercultural communication in cyberspace. It explores and summarizes themes and arguments in current literature relating to 'the culture(s) of the internet', 'the language of cyberspac ... more
"This new electronic edition reproduces the thoroughly revised second edition which contained much new material including two completely new chapters – on information needs and existing responses in African communities, and on ideas and experiments for new information services to the whole communi ... more
"Uzbekistan faces severe ecological problems including the rapidly shrinking Aral Sea, desertification, residues of biochemical weapons, and environmentally related respiratory disease. Even so, the country’s print and broadcast media do little in-depth or analytical reporting on environmental iss ... more
"For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling, ... more
"An analysis of the book markets in Kenya, providing general background, details of the education system, together with overviews of the general, academic and professional, and school book markets, and supported by a wide range of appendices and tables." (Hans M. Zell, Publishing, Books & Reading in ... more