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 Google Scholar  (128)
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Marketing do entretenimento

Marcos Cobra (org.)
São Paulo: Editora Senac São Paulo (2008), 279 pp.
"Como convencer o público a consumir um evento de lazer? Que fatores precisam ser considerados nas pesquisas que antecedem uma ação de marketing? Por que algumas ações fracassam? O que vem sendo feito no Brasil e no exterior e o que funciona, efetivamente, no mercado nacional? Esse livro reúne ... more
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Anthropology and Mass Communication: Media and Myth in the New Millennium

Mark Allen Peterson
New York: Berghahn, reprint (2008), xii, 321 pp.
"This is the first book to offer a systematic overview of the themes, topics and methodologies in the emerging dialogue between anthropologists studying mass communication and media analysts turning to ethnography and cultural analysis. Drawing on dozens of semiotic, ethnographic and cross-cultural ... more
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Africa Writes Back: The African Writers Series and the Launch of African Literature

James Currey
Oxford; Athens, Ohio: James Currey Publishers; Ohio University Press (2008), 349 pp.
"James Currey was the editor in charge of the African Writers Series (AWS) at Heinemann Educational Books from 1967 to 1984. Together with his colleagues Henry Chakava in Kenya, Aig Higo in Nigeria, and Keith Sambrook in London they published the first 270 titles in the series. This fascinating and ... more
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The Bollywood Reader

Rajinder Dudrah, Jigna Desai (eds.)
Maidenhead: Open University Press (2008), xi, 301 pp.
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Soap Operas and Fertility: Evidence from Brazil

Eliana La Ferrara, Alberto Chong, Suzanne Duryea
Inter-American Development Bank (IDB) (2008), 45 pp.
"What are the effects of television, and of role models portrayed in TV programs, on individual behavior? We focus on fertility choices in Brazil, a country where soap operas (novelas) portray families that are much smaller than in reality. We exploit differences in the timing of entry into differen ... more
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CampusMedienForschung: Ein Praxishandbuch von Studierenden für Studierende

Projektgruppe Campusmedien (ed.)
Bochum: Paragon Verlag (2008), iii, 125 pp.
"Wie viele Rezipienten erreicht unser Medienprodukt? Wie häufig, wie lange, wann und wo wird es genutzt? Wie wird es wahrgenommen? Ziel dieses Leitfadens ist es, Campusmedienforschern die nötigen Instrumente vorzustellen und zu erläutern, mit denen sie rasch und einfach die Antworten auf ihre ind ... more
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Der unterhaltsame Gott: Theologie populärer Filme

Michael Schramm
Paderborn et al.: Schöningh (2008), 168 pp.
"Die Filmindustrie »ist nur religiös, wenn sie einen Markt dafür sieht. Die produziert nur die Kekse, die auch gegessen werden« (Regisseur Paul Verhoeven). Auch Gott und Religion sind solche »Kekse«! Offenkundig handelt es sich bei Unterhaltungsfilmen mit religiösen Motiven um Produkte, die d ... more
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Palestinian Cinema: Landscape, Trauma and Memory

Nurith Gertz, George Khleifi
Edinburgh: Edinburgh University Press (2008), vii, 224 pp.
"One of the best sources for understanding Palestinian culture is the cinema, which has strived to delineate Palestinian history and to portray the daily lives of Palestinian men, women, and children. Here, an Israeli and a Palestinian scholar, in a rare and welcome collaboration, follow the develop ... more
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Television Studies: The Key Concepts

Bernadette Casey, Neil Casey, Ben Calvert, Liam French, Justin Lewis
Abingdon: Routledge, 2nd ed. (2008), xiv, 345 pp.
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Comprar y vender derechos

Lynette Owen
México, DF: Fondo de Cultura Económica (FCE) (2008), xv, 443 pp.
"Los derechos de autor son la piedra basal de la industria del libro. Cada vez que un autor autoriza a su editor para que reproduzca una obra se echa a andar un complejo mecanismo de responsabilidades y riesgos compartidos, que atiende cada vez menos las fronteras geográficas y que cada año supone ... more
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Global Bollywood

Anandam P. Kavoori, Aswin Punathambekar (eds.)
New York; London: New York University Press (2008), vi, 314 pp.
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El volver de las imágenes: Mirar, guardar, perder

Oscar Steimberg, Oscar Traversa, Marita Soto (eds.)
Buenos Aires: La Crujía (2008), 444 pp.
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Lexikon Buch, Druck, Papier

Joachim Elias Zender
Bern; Stuttgart; Wien: Haupt (2008), 319 pp.
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Afrika Filmfestival Leuven 2008

Guido Convents, Guido Huysmans (eds.)
Kessel Lo: vzw Film en Cultuurpromotie (2008), 130 pp.
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Comic-Analyse

Jakob F. Dittmar
Konstanz: UVK (2008), 210 pp.
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Welt in Sicht: Filmische Reisen durch Lateinamerika, Afrika und Asien

Walter Ruggle
Ennetbaden: Trigon-Film (2008), 503 pp.
"Das Filmschaffen aus Lateinamerika, Afrika und Asien hat in den letzten Jahren viel von sich reden gemacht. Aus den Kontinenten des Südens und Ostens gelangten bei uns einige der innovativsten, persönlichsten und anregendsten Filme in die Kinos. Einen massgeblichen Anteil an ihrer Vermittlung hat ... more
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Filmheft: 'Free Rainer - dein Fernseher lügt'

Reinhard Middel
Bonn: Bundeszentrale für politische Bildung (bpb) (2008), 22 pp.
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Russian Television Today: Primetime Drama and Comedy

David MacFadyen
London: Routledge (2008), 244 pp.
"Examining the role of dramatized narratives in Russian television, this book stresses the ways in which the Russian government under Putin use primetime television to express a new understanding of what it means to be Russian, answering key questions of national identity for modern Russians in deal ... more
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Photo Journalism: The Professionals' Approach

Kenneth Kobré (ed.)
Amsterdam et al.: Elsevier, 6th ed. (2008), viii, 504 pp.
"Photojournalism: A Professionals' Approach, 6th edition blends insightful interviews with professionals, practical experience, current equipment and camera technology, and high-impact photographs to create the definitive book on photojournalism. The DVD features footage of working professionals han ... more
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La publicidad audiovisual: Del blanco y negro a la web

Orlando C. Aprile
Buenos Aires: La Crujía (2008), 156 pp.