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"This article reports the findings of a review and methodological critique of 96 Latin American empirical studies on television reception published between 1992 and 2007 in the most important journals of the region. The analysis compares the studies according to their theoretical approach, the resea ... more
"From the Holocaust to 9/11, modern communications systems have incessantly exposed us to reports of distant and horrifying events, experienced by strangers, and brought to us through media technologies. In this book leading scholars explore key questions concerning the truth status and broader impl ... more
"A mediados de 2008, se inició un programa de capacitación en comunicación y género, con talleres presenciales subregionales. El programa estuvo dirigido, en primera instancia, a mujeres (líderes y comunicadoras) ya que, en el espacio de la Minga Informativa, se identificó la importancia de fo ... more
"Seit den 1980er Jahren setzt sich die indigene Bevölkerung Brasiliens verstärkt für ihre Rechte in der Gesellschaft ein. Kommunikation spielt hierbei eine entscheidende Rolle - besonders das Internet gewinnt als Medium im Alltag indigener Gemeinschaften immer mehr an Bedeutung. Aber wie wird das ... more
"The role of historical memory and of cultural remembrance in societies dealing with dramatic transformations and, at times, traumatic pasts are numerous. In this conference, we will look at post-apartheid South Africa and reunified German society, how each country views itself, as well as the diffe ... more
"1. Overall awareness of Afghan Woman’s Hour (AWH) in Afghanistan was found to be high; 50% of all those who had listened to the radio in the previous month were aware of AWH. Awareness was higher in the South Western region at 64% compared with the lowest level of awareness at 23% in the Hazarjat ... more
"In the first full-length scholarly study of the increasingly important phenomenon of digital diasporas, Jennifer M. Brinkerhoff examines how immigrants who still feel a connection to their country of origin use the internet. She argues that digital diasporas can ease security concerns in both the h ... more
"This paper studies the link between television and divorce in Brazil by exploiting variation in the timing of availability of the signal of Rede Globo—the network that had a virtual monopoly on telenovelas in the country—across municipal areas. Using three rounds of Census data (1970, 1980 and ... more
"Media literacy training is a tool the development sector can use to educate citizens and other stakeholders to better understand the role of information in a democracy and pressure governments to be accountable and to root out corruption. A media literate citizenry is essential to building and sust ... more
"This handbook is an illustrated and easy-to-read guide and resource material for journalists. It evolved primarily out of a desire to equip all journalists with more information and understanding of gender issues in their work. It is addressed to media organisations, professional associations and j ... more

Measuring Media Audiences

In: Media Studies: Media Content and Media Audiences, Vol. 3
Cape Town: Juta (2009), pp. 516-579
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea ... more
"An engaging and original study of current research on television audiences and the concept of emotion, this book offers a unique approach to key issues within television studies. Topics discussed include: television branding; emotional qualities in television texts; audience reception models; fan c ... more
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat ... more
"Die Grundbegriffe Medienpädagogik sind seit vielen Jahren einschlägig. Anlass genug, über eine Weiterentwicklung nachzudenken und eine eigene Ausgabe der Grundbegriffe für die medienpädagogische Praxis zu konzipieren. Diese ergänzt die Grundbegriffe Medienpädagogik in idealer Weise, da die S ... more