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Journals
Output Type
"Education and language skills are the main factors that influence which platform women access most frequently. Daily TV use is similar for men and women but women tend to lag men in frequent radio and internet use. Once a country reaches a critical mass in mobile penetration, gaps between both male ... more
"A primeira edição da “Pesquisa Brasileira de Mídia” traz um retrato representativo e preciso sobre o uso que os brasileiros declaram fazer, atualmente, dos meios de comunicação social. Continua sendo predominante a presença da TV nos lares do País, apesar do rápido crescimento da intern ... more
"The pioneering research process consisted of a review of relevant literature and in-depth interviews with 35 experts in the field connecting ICT4D with child-focused development, thus providing one of the most comprehensive overviews of the subject to date. The literature review focuses on the topi ... more
"TV is the main information platform by far, but the importance of individual channels varies by region and modes of access. Population is divided between those with access to non-State TV and those without. While most express generic satisfaction with media, actual opinions about specific channels ... more
"Over five years Facebook has grown from practically no users in Sub-Saharan Africa to become the most widely used social media platform. In the four countries where face-to-face surveys were carried out for this research, between 14% (Tanzania) and 27% (Ghana) of all respondents were using it [...] ... more
"A national survey was completed in November 2004, designed to measure: media access and use; knowledge of Malaria, its prevention and cure; reach of the radio programme Bolongodala. The sample achieved represented the adult (15+) population of the Gambia estimated to be 768,200. Mandinka is the mos ... more
"Die vorliegende Veröffentlichung gibt einen Überblick über die Situation indigener Kinder und Jugendlicher in Bolivien, Ecuador und Peru im Lichte der UN-Konvention über die Rechte des Kindes sowie des Übereinkommens 169 der Internationalen Arbeitsorganisation (ILO). Die Anerkennung und prakti ... more

Do-It-Yourself Audience Research on a Shoestring

In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better ... more
"While development journalism was mainly a top-down form of communication (authoritative) during the socialistic era, in the liberal era the development-oriented journalists draw on both the Social Responsibility and Libertarian Theories of the media. The ‘state–public service’ broadcasters re ... more
"La información periodística sobre las elecciones es prioritariamente canalizada y recibida por los medios noticiosos tradicionales: la prensa, la radio y la televisión. El empleo de Internet para estos cometidos -informar o informarse- aparece como poco relevante, siendo considerados más import ... more
"In knowledge society, there is currently a call for cultivating a combination of media literacy and information literacy. This, however, requires cooperation from these two separate fields of study, and uncertainty regarding their boundaries hinders a smooth merger. It is unclear whether they are s ... more
"Murders of people with albinism are a recently emerging human rights issue in Africa, particularly Tanzania. Thus far, public debates about albino killings in Tanzania and other African countries have been dominated by media reports rather than academic writing. This paper presents the findings of ... more
"Entertainment Media Use in the Middle East is the result of survey research in six Arab nations involving more than 6,000 face-to-face interviews in nationally representative samples—citizens and expatriates alike—and conducted in Arabic, English and French. The result is a portrait of how peop ... more
"Shaman, paragon, God-mode: modern video games are heavily coded with religious undertones. From the Shinto-inspired Japanese video game 'Okami' to the internationally popular 'The Legend of Zelda' and 'Halo', many video games rely on religious themes and symbols to drive the narrative and frame the ... more
"This practical guide for media practitioners is aimed at providing basic knowledge, guidelines and tips that are useful for effective and respectful coverage of Indigenous peoples issues in Asia. Greater efforts are needed to improve media reporting on indigenous concerns so that Indigenous peoples ... more
"These standards are to help people make their information easy to read and understand. We have made these standards as part of a project that took place in Europe. People from 8 European countries met several times to write these standards. The project which brought these people together was called ... more
"This guide is intended for use by international NGOs who want to use social media with children and the youth that they work with. This may include developing children’s skills and capacity, using social media as a development tool for a community project, providing access to technology, or offer ... more