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Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"Argues that media — whether traditional or online — matters a great deal in the lives of girls in the developing world. It matters because it has the ability to be harmful to girls’ interests and selfesteem, and it matters because it can also be so effective in playing a positive role in girl ... more
"This toolkit is designed to introduce young people to an innovative theater methodology that creatively examines and transforms conflict. After working through the exercises in this manual, youth will be equipped to lead community dialogue as agents of positive change. The facilitation guide and th ... more
"Cultures of Memory in South Asia reconfigures European representations of India as a paradigmatic extension of a classical reading, which posits the relation between text and context in a determined way. It explores the South Asian cultural response to European “textual” inheritances. The main ... more
"Die Rolle der Medien für die Integration von Migrantinnen und Migranten wird in kommunikationswissenschaftlichen Studien oft thematisiert. Doch welche Möglichkeiten haben sie in Deutschland überhaupt, aktiv an der Medienproduktion zu partizipieren? Christine Horz untersucht am Beispiel deutsch-i ... more
"Education and language skills are the main factors that influence which platform women access most frequently. Daily TV use is similar for men and women but women tend to lag men in frequent radio and internet use. Once a country reaches a critical mass in mobile penetration, gaps between both male ... more
"A primeira edição da “Pesquisa Brasileira de Mídia” traz um retrato representativo e preciso sobre o uso que os brasileiros declaram fazer, atualmente, dos meios de comunicação social. Continua sendo predominante a presença da TV nos lares do País, apesar do rápido crescimento da intern ... more
"The pioneering research process consisted of a review of relevant literature and in-depth interviews with 35 experts in the field connecting ICT4D with child-focused development, thus providing one of the most comprehensive overviews of the subject to date. The literature review focuses on the topi ... more
"TV is the main information platform by far, but the importance of individual channels varies by region and modes of access. Population is divided between those with access to non-State TV and those without. While most express generic satisfaction with media, actual opinions about specific channels ... more
"Over five years Facebook has grown from practically no users in Sub-Saharan Africa to become the most widely used social media platform. In the four countries where face-to-face surveys were carried out for this research, between 14% (Tanzania) and 27% (Ghana) of all respondents were using it [...] ... more
"A national survey was completed in November 2004, designed to measure: media access and use; knowledge of Malaria, its prevention and cure; reach of the radio programme Bolongodala. The sample achieved represented the adult (15+) population of the Gambia estimated to be 768,200. Mandinka is the mos ... more
"Die vorliegende Veröffentlichung gibt einen Überblick über die Situation indigener Kinder und Jugendlicher in Bolivien, Ecuador und Peru im Lichte der UN-Konvention über die Rechte des Kindes sowie des Übereinkommens 169 der Internationalen Arbeitsorganisation (ILO). Die Anerkennung und prakti ... more

Do-It-Yourself Audience Research on a Shoestring

In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better ... more
"This is the first collection to de-Westernize the scholarship on women, politics and media by: 1) highlighting the latest research on countries and regions that have not been ‘the usual suspects’; 2) featuring a diverse group of scholars, many of non-Western origin; 3) giving voice through pers ... more
"Das vorliegende Buch beschäftigt sich empirisch mit der Produktion und Nutzung lateinamerikanischer Medien durch Migranten in Deutschland sowie mit der Rolle der Medien für die Konstruktion einer lateinamerikanischen Gemeinschaft bzw. Identität im migratorischen Kontext. Anhand quantitativer und ... more
"While development journalism was mainly a top-down form of communication (authoritative) during the socialistic era, in the liberal era the development-oriented journalists draw on both the Social Responsibility and Libertarian Theories of the media. The ‘state–public service’ broadcasters re ... more
"La información periodística sobre las elecciones es prioritariamente canalizada y recibida por los medios noticiosos tradicionales: la prensa, la radio y la televisión. El empleo de Internet para estos cometidos -informar o informarse- aparece como poco relevante, siendo considerados más import ... more
"Esta guía te ayudará a tener más conocimientos sobre la comunicación popular y la radio comunitaria, para que cada vez se escuchen y difundan más nuestras voces. Aquí encontrarás ejercicios y actividades para que conozcas y practiques con las herramientas básicas de la radio, partiendo de u ... more