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"La comunicación persuasiva es la resultante de la suma de la comunicación estratégica y la comunicación empática. Esta fórmula combina conceptos en los que profundiza el libro, con el objetivo de identificar hacia dónde va la publicidad, término que, desde el punto de vista de las autoras, ... more
"A partir de ejemplos extraídos de COPE y de otras emisoras nacionales e internacionales se ha querido realizar una fotografía de la situación actual de la radio en el contexto de las redes sociales queriendo arrojar también algo de luz con el análisis de un caso práctico al que cualquier peri ... more
"This study was specfically intended to: 1. provide comprehensive insight into the public’s media consumption patterns, and its underlying causes: a) values; b) needs and interests, particularly regarding media content; c) motivation and aspirations, with specific emphasis on buying media content; ... more
"Based on the findings of this report there are a number of recommendations for how stakeholders across the sector can play their part in bridging the mobile disability gap in refugee contexts. Stakeholders will be most effective if they are coordinated and base their actions on understanding the sp ... more
"La radio es el medio de comunicación que mayor visibilidad puede dar a los colectivos en situación de exclusión social, y es también una herramienta que motiva la participación y contribuye al desarrollo integral de muchas personas, entre ellas, las que presentan alguna discapacidad intelectua ... more
"This pilot toolkit has been devised by journalists and media trainers to help reporters and editors working on international migration. It will be the starting point of a broader project on how to cover news while maintaining respect for diversity and human rights. Its premise is that diversity and ... more
"The traditional approach of communication for rural development (RD) was greatly influenced by the dominant paradigm of development. The retort against this paradigm gave birth to the participatory approach of communication wherein the common people in rural areas were considered as the ‘subjects ... more
"The article considers one dominant tendency of independent filmmaking, and its impact on the treatment of the refugee (broadly conceived): the application of contemporary documentary methods to both fiction and nonfiction works. The goal is a preliminary exploration of the complex, context-sensitiv ... more
"Esta guía está dirigida a todas las personas interesadas en profundizar y conocer un poco más la exposición 'Videojuegos. Los dos lados de la pantalla'. Con este documento hemos planteado diversas cuestiones, seleccionado algunas piezas y proponemos actividades para poder realizar antes o despu ... more
"This report specifically examines legal remedies for online attacks against journalists. It looks at three case studies, in Finland, France and Ireland, of female journalists who were viciously attacked online for their work and the ensuing attempts to hold the perpetrators accountable. From an ana ... more