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Integrating Low-Cost Video Into Agricultural Development Projects: A Toolkit for Practitioners
Key Guides
"Using low-Cost videos within your agricultural development project can be an effective way for increasing the scale of your activities by leveraging the expertise of local experts and farmers for a broader audience. Since the videos may be created in the field by your staff, the cost will be lower
...
"This toolkit is designed to help USAID projects and other implementing organizations use interactive radio to augment the traditional agricultural extension services they are providing. In addition, it aims to provide practitioners with a foundational understanding of what is needed to create compe
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Advances in Knowledge Brokering in the Agricultural Sector: Towards Innovation System Facilitation
IDS Bulletin (Institute of Development Studies), volume 43, issue 5 (2012), pp. 53-59
"The process of knowledge brokering in the agricultural sector, where it is generally called agricultural extension, has been studied since the 1950s. While agricultural extension initially employed research push models, it gradually moved towards research pull and collaborative research models. The
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Participatory Radio Campaigns and Food Security: How Radio Can Help Farmers Make Informed Decisions
Ottawa: Farm Radio International (2011), 88 pp.
"The African Farm Radio Research Initiative (AFRRI) was a 42-month action research project implemented by Farm Radio International (FRI) in partnership with World University Service of Canada (WUSC), and with the support of the Bill & Melinda Gates Foundation. An estimated 40 million farmers in five
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Marketing on the Airwaves: Marketing Information Service (MIS) and Radio
Ottawa: Farm Radio International (2011), 63 pp.
"Farmers require varying marketing information, depending on their location, local market conditions, crops, production activities, and cultural practices. Radio has the capacity to reach a large audience, and can provide an integrated approach to market information, incorporating all these elements
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Rádio Comunitária como estratégia de comunicação da Extensão Pesqueira para o Desenvolvimento Local
Signo y Pensamiento, volume 30, issue 58 (2011), pp. 80-93
"O objetivo deste estudo é analisar o rádio comunitário como estratégia de comunicação da Extensão Pesqueira para o Desenvolvimento Local em comunidades cuja pesca é a principal atividade econômica, a exemplo da Ilha de Deus, no Recife, Pernambuco. A análise parte da recepção da Rádio C
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Food Security Communications Toolkit
Key Guides
Rome: FAO (2011), 213 pp.
"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe
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Commercial Rural Radio Program: The Emerging Effective Means to Improving Rural Livelihoods. The Case of INUKA
Dodoma (TZ): Rural Livelihood Development Company (RLDC); Swiss Agency for Development and Cooperation (SDC) (2011), 32 pp.
"INUKA’s primary objective was to address the interests and needs of the rural producers in the CC. Capacity building of radio staff proved to be an essential element to overcome the shortage of tailored expertise on agriculture and rural related radio programming and marketing. Listeners gave a p
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Extensión, comunicación y desarrollo rural: Lineamientos para una extensión rural eficaz
Asunción: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2011), 277 pp.
"Este es un libro que abarca diferentes enfoques, modalidades y metodologías de extensión de ayer, de hoy, con visión de futuro. Hace revivir la teoría de difusión de innovaciones y el proceso de innovación-decisión. Además, hace mención a metodologías y medios tradicionales de extensión
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Agricultural Radio That Works
Ottawa: Farm Radio International (2011), 8 pp.
"Participatory Radio Campaigns (PRCs) were developed by Farm Radio International as a way to help farmers learn about, evaluate, and introduce new agricultural practices that they are interested in trying. With training and facilitation support from Farm Radio International, selected radio stations
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Dial “A” for Agriculture: A Review of Information and Communication Technologies for Agricultural Extension in Developing Countries
Washington, DC: Center for Global Development (2011), 36 pp.
"This article outlines the potential mechanisms through which ICT could facilitate agricultural adoption and the provision of extension services in developing countries. It then reviews existing programs using ICT for agriculture, categorized by the mechanism (voice, text, internet and mobile money
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The New Age of Radio: How ICTs Are Changing Rural Radio in Africa
Ottawa: Farm Radio International (2011), 138 pp.
"Low cost, modern information and communication technologies (ICTs), including mobile phones, multifunction MP3 recorders, and interactive voice response (IVR) can dramatically increase the capacity of rural radio to help farmers improve food security in Sub-Saharan Africa. Weekly SMS alerts sent to
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Socio-Economic Impact of Mobile Phones on Indian Agriculture
New Delhi: Indian Council for Research on International Economic Relations (ICRIER) (2010), 46 pp.
"The study found evidence that mobiles are being used in ways which contribute to productivity enhancement. However, to leverage the full potential of information dissemination enabled by mobile telephony will require significant improvements in supporting infrastructure and capacity building amongs
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Farm Radio: An Effective Tool for Increasing Access to Agricultural Extension Messages by Small Scale Farmers in Malawi. Proceedings Report of the 1st Annual Farm Radio Symposium
Lilongwe; Ottawa: Ministry of Agriculture and Food Security, Department of Agricultural Extension Services; Farm Radio International (2010), ix, 59 pp.
"This paper discusses the effectiveness of farm radio as a tool for enhancing access to agricultural extension services by small scale farmers in Malawi. It outlines the current agricultural extension policies, methodologies and the role that radio can play in improving food security and communicati
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Enhancing Rural Learning, Linkages, and Institutions: The Rice Videos in Africa
Development in Practice, volume 20, issue 3 (2010), pp. 414-421
"Africa Rice Center (WARDA) facilitated the development and translation of 11 rice videos. From 2005 to 2009, WARDA partners translated them into more than 30 African languages. Open-air video presentations enhanced learning, experimentation, confidence, trust, and group cohesion among rural people.
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