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Can We Measure Media Impact? Surveying the Field
Stanford Social Innovation Review, issue fall (2015), pp. 47-55
"More and more news outlets rely on philanthropic funding. With such funding come new questions about the effect that media content has on citizens and policymakers. Traditional metrics, most observers agree, are insufficient. But the value of alternative metrics is an open issue. Two scholars analy
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A Literature Review on Health Communication Campaign Evaluation with Regard to the Prevention and Control of Communicable Diseases in Europe
Stockholm: European Centre for Disease Prevention and Control (ECDC) (2014), iv, 79 pp.
"The purpose of this review is to contribute to the evidence base on health communication evaluation research in order to aid public health professionals and researchers in the development of future evaluation strategies. The review is divided into two sections. In the first section the focus is on
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Systematic Review of the Effectiveness of Mass Media Interventions for Child Survival in Low- and Middle-Income Countries
Journal of Health Communication, volume 19, issue suppl. 1 (2014), pp. 190-215
"Through a systematic review of the literature, this article summarizes and evaluates evidence for the effectiveness of mass media interventions for child survival. To be included, studies had to describe a mass media intervention; address a child survival health topic; present quantitative data fro
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Evaluating the Impacts of Media Assistance: Problems and Principles
Global Media Journal - German Edition, volume 4, issue 2 (2014), 21 pp.
"This paper suggests that the problem of impact evaluation of media assistance is understood to be more than a simple issue of methods, and outlines three underlying tensions and challenges that stifle implementation of effective practices in media assistance evaluation. First, there are serious con
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Community Radio Continuous Improvement Toolkit
Key Guides
New Delhi; Hyderabad: Commonwealth Educational Media Centre for Asia (CEMCA); UNESCO Chair on Community Media, University of Hyderabad, version 2.0 (2014), vii, 64 pp.
Provides indicators of performance along 9 parameters: 1. Content Generation and Programming; 2. Policies and Guidelines; 3. Volunteers; 4. Technology: Access and Management; 5. On-Air Standards of Broadcasting; 6. Governance; 7. Feedback and Grievances; 8. Content Sharing and Networking; 9. Revenue
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"This thesis explores how the impacts of Australian media assistance on social change and governance can be most effectively evaluated and understood. It is based on a three-stage research design, using predominantly qualitative research methods. In doing so it contributes in-depth insights into the
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Assessing the Impact of TMF on the Tanzanian Media: A Practical Approach
Global Media Journal - German Edition, volume 4, issue 2 (2014), 11 pp.
"The Tanzania Media Fund (TMF) supports individual journalists and media institutions to produce quality public interest and investigative journalism content that better informs the public, contributes to debate and thereby increases public demand for greater accountability in Tanzania. TMF has used
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Results-Oriented Evaluations: Their Uses, Their Limits and How They Are Driving Implementers‘ Coping Strategies
Global Media Journal - German Edition, volume 4, issue 2 (2014), 19 pp.
"A results-oriented culture of performance and service has been enforced since the 1990s in the EU. Evaluation systems have been a powerful catalyst in driving the transition from media support to media development and in making the latter more independent from broadcasters and donors. In recent yea
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Evaluating Health Communication Interventions
In: Strategies for Developing Global Health Programs
New York et al.: Peter Lang (2014), pp. 352-367
The Political and Ideological Dimension of the Measurement of Freedom of Information: Assessing the Interplay Between Neoliberalism and the Freedom of the Press Index
International Communication Gazette, volume 76, issue 6 (2014), pp. 505-527
"By illustrating the rise of neoliberalism as a case in point, the study hypothesises a neoliberal influence on the measurement of freedom of information. To test such assumption, the work describes three ideal typical models of freedom of information – the liberal, egalitarian and neoliberal mode
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Media Freedom Indices: What They Tell Us - and What They Don't. A Practical Guidebook
Bonn: Deutsche Welle DW Akademie (2014), 67 pp.
"This guidebook aims to give the reader an overview of the existing international media freedom measures and how they can be used. By introducing the methodology and pointing out the strengths and weaknesses, it allows the readers to better understand, judge and thus critically reflect the indices
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Content Analysis: Measuring the Success of Journalism Capacity Building
Bonn: Deutsche Welle DW Akademie (2014), 8 pp.
"In this paper we describe how quality in reporting could be measured through content analysis. We show that this approach, although somewhat technical, is feasible. It can help projects to become better and more successful. As a suggestion for practitioners in media development we present three opt
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A Participatory Framework for Researching and Evaluating Communication for Development and Social Change
In: The Handbook of Development Communication and Social Change
Chichester: Wiley Blackwell (2014), pp. 298-320
"This chapter first discusses evaluation of communication for development in relation to ideas around participation and social change, before presenting the framework for evaluating communication for development and social change, and the key principles that underpin it. It then describes some of th
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Building indicators in media assistance: Four ways evaluation reports present "change"
Shanghai; Brisbane: ICA Regional Conference: Communication and Social Transformation, 8-10 November 2013; Queensland University of Technology (2013), 15 pp.
"This paper draws on some preliminary findings from a comparative thematic analysis of 47 evaluation documents of media assistance programs. The aim of this analysis is to identify trends in impact evaluation practice in the media assistance field, as well as the strengths and weaknesses of differen
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The Healthy Community Radio Station
Key Guides
"This publication is a diagnostic tool for a "health check" or assessment of the sustainability of community radio stations. The check includes five areas: mission and governance of a community radio station; management and staffing; infrastructure and finances; programming; and community involvemen
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Participatory Evaluation of Information Projects, Products and Services for Organisational Learning and Impact
Wageningen: Centre for Agricultural and Rural Cooperation (CTA) (2013), 56 pp.
"This book has been written largely as a result of the success of the Smart Toolkit for Evaluating Information Projects, Products and Services (2010) and in response to suggestions made by stakeholders to produce a compact primer. For many, the Smart Toolkit represents a major work that, despite its
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Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
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