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"[...] upon the request of a great number of developing countries media managers UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it could be used by every interested individual or media practitioner. It’s a straightforward guide ... more
"O primeiro grande livro brasileiro sobre edição de revistas. Escrito por uma das mais notáveis personalidades do mercado editorial brasileiro, A Arte de Editar Revistas é um guia prático e completo, com o passo-a-passo para o desenvolvimento do conceito e do design, a edição de matérias e d ... more
"The present study is a first attempt to look inside media organizations in Lebanon in order to understand what kind of business decisions are being made. This study analyzes employee diversity, as well as political affiliation or media owners [...] There was a clear reluctance among media owners to ... more
"Das Handbuch eröffnet einen Überblick über die Aspekte des Medienmanagements und gibt Einblick in alle Teilbereiche sowie deren Funktionsweise in der Medienbranche. Gleichzeitig antwortet Medienmanagement praktisch auf Fragen aus den inhaltlichen Schwerpunkten Kommunikationswissenschaften, Medie ... more
"'La otra cara de la libertad' busca servir de mapa a los gerentes, directores y dueños de medios que, desde la perspectiva de la Responsabilidad Social Empresarial -RSE-, intentan atender las crecientes exigencias a las que se enfrentan sus empresas. Contribución al desarrollo sostenible, alianza ... more

Medienmanagement

München: Vahlen (2008), 1080 pp.
"Como convencer o público a consumir um evento de lazer? Que fatores precisam ser considerados nas pesquisas que antecedem uma ação de marketing? Por que algumas ações fracassam? O que vem sendo feito no Brasil e no exterior e o que funciona, efetivamente, no mercado nacional? Esse livro reúne ... more
"The extraordinary editor” provides media leaders with the skills to run their news organisations by learning about the mistakes and successes of other experienced editors. The presented examples are mainly derived from South African newspapers, but the issues tackled may apply to other media anyw ... more
"Discussions on how to support sustainability of independent media generally focus on the political conditions, the legal framework and – especially in German development cooperation – on the quality of journalistic coverage. Nevertheless, economic factors are of equal importance, not only for p ... more
"Anton Simons vermittelt die Grundlagen des redaktionellen Wissensmanagements und skizziert Methoden zur gemeinsamen Sicherung, Pflege und Nutzung redaktionswichtigen Wissens mit Hilfe von Social Software sowie die Möglichkeiten, die Feeds, News-Aggregatoren und andere Web-2.0-typische Technologien ... more
"Ce manuel est destiné particulièrement aux formateurs qui seront amenés à intervenir in situ dans des radios souhaitant un renforcement de leurs capacités dans le domaine de la pratique du journalisme radio ou dans celui du management. S’inspirant de cette première expérience pilote menée ... more
"I have been privileged to compile this anthology of essays, stories and testimonies of Africa’s top media executives who, through their actions and visionary leadership, are re-shaping and strengthening Africa’s fledgling media companies and institutions. Their touching real-life stories are an ... more
I. CHALLENGES AND PROSPECTS FOR THE PRIVATISED AND PUBLIC MEDIA IN THE SOUTH CAUCASUS Media business changes journalists’ attitude to their rights / Oleg Panfilov, 7 The fate of the state media and the situation of the private media in Georgia / Zviad Koridze, 11 The newspaper business in Armen ... more
"Media centres around the world are facing the same challenges in ensuring long-term sustainability after “start-up” funding from donors ceases. In order to overcome these challenges, a number of centres have pioneered innovative approaches for ensuring financial and institutional viability and ... more
"The 5th edition of a popular guide that provides an overview of the potentials and pitfalls of electronic journal publishing. While not specifically written for an African audience, it is an excellent resource for African journal editors and publishers who are contemplating switching to an electron ... more

Media Management

New Delhi: Adhyayan (2006), 368 pp.