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Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
...
Communication of Innovations: A Journey with Ev Rogers
New Delhi: Sage (2006), 260 pp.
"This collection of 10 original essays honors the intellectual legacy of Prof Everett M Rogers (1931–2004), a pioneering and distinguished tea
...
Media and Glocal Change: Rethinking Communication for Development
Buenos Aires: Consejo Latinoamericano de Ciencias Sociales (CLACSO); Nordicom (2005), 493 pp.
Entertainment-Education and Social Change: History, Research and Practice
Top Insights
Mahwah, NJ: Lawrence Erlbaum Associates (2004), xxii, 458 pp.
Handbook of Political Communication Research
Mahwah, N.J: Lawrence Erlbaum Associates (2004), xviii, 541 pp.
"The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communicatio
...
Diffusion of Innovations
New York: Free Press, 5th ed. (2003), xxi, 551 pp.
Combating AIDS: Communication Strategies in Action
New Delhi; London; Thousand Oaks: Sage (2003), 225 pp.
"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T
...
India's Communication Revolution: From Bullock Carts to Cyber Marts
New Dehli: Sage (2001), 297 pp.
Entertainment-Education and HIV/AIDS Prevention: A Field Experiment in Tanzania
Journal of Health Communication, volume 5, issue 1, Supplement 1 (2000), pp. 81-100
"Entertainment-education is the process of designing and implementing an entertainment program to increase audience members' knowledge about a social issue, create more favorable attitudes, and change their overt behaviors regarding the social issue. The results of a field experiment in Tanzania to
...
Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication
Journal of Communication, volume 50, issue 4 (2000), pp. 31-55
"Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media message. Here we study the effects of an entertainment-educa
...
Communicating the Environment: Environmental Communication for Sustainable Development
Frankfurt am Main: Peter Lang (2000), 295 pp.
"This reader is envisioned as a resource for policy-makers and project planners, providing an overview of Environmental Communication as a management tool for initiatives geared towards environmental sustainability. The authors hope that their articles will convincingly show why and how Environmenta
...
Entertainment-Education: A Communication Strategy for Social Change
Mahwah: Lawrence Erlbaum Associates (1999), 265 pp.
Health Communication: Lessons from Family Planning and Reproductive Health
Westport, Conn.; London: Praeger (1997), xx, 307 pp.
"This book presents a compilation of lessons learned by the Johns Hopkins Center for Communication Programs and its partners over 15 years of developing and implementing family planning communication projects campaigns in Africa, Asia, Latin America, and the Near East. An introductory essay provides
...
Reconstructing the Story of 'Simplemente María', the Most Popular Telenovela in Latin America of All Time
International Communication Gazette, volume 54, issue 1 (1995), pp. 1-15
"The purpose of the present paper is to investigate a spectacular mass media phe nomenon that occurred some twenty-five years ago: The case of a highly popular Peruvian telenovela Simplemente Maria ('Simply Mary'), which to this date is considered by many as the most popular television program of al
...
Harnessing the Potential of Entertainment-Education Telenovelas
International Communication Gazette, volume 51, issue 1 (1993), pp. 1-18
Organizational Aspects of Health Communication Campaigns: What Works?
Newbury Park; London; New Delhi: Sage (1993), ix, 249 pp.
Designing Health Communication Campaigns: What Works?
Newbury Park, Calif.: Sage (1992), xv, 181 pp.
"Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a
...
India's Information Revolution
London: Sage (1989), 244 pp.
Television Soap Operas for Development in India
International Communication Gazette, volume 41, issue 2 (1988), pp. 109-126
"We analyze India's experience with 'Hum Log', the first indigenous soap opera on Doordarshan, the government national television network in India. This television series was patterned after previous experiences with soap operas for development in Mexico. 'Hum Log' was immensely popular with both it
...
Telenovelas: A Latin American Success Story
Journal of Communication, volume 35, issue 4 (1985), pp. 24-35
