commbox Audience Research & Methods

Audience Research & Methods

Filter

107

Sort by:

Direction:

External Link (14)

Audience research methods: A resource pack

John Mills

International Media Support (IMS); Journalismfund Europe; EUI Centre for Media Pluralism and Media Freedom; European Federation of Journalists (EFJ) (2024), 27 pp.

"This concise introduction and guide to audience research methods is designed for publishers and editorial teams, especially those of small media outlets. Based on capacity development at IMS, it helps media outlets to make informed decisions about which approaches can provide the most relevant info ... more

Download (1)

Working Status: Best Practice Recommendations for Multi-Country Work

ESOMAR (2023), 9 pp.

"Working status, as traditionally defined by [audience market] researchers, is becoming obsolete in light of contemporary global trends. In today's world, retired individuals often continue to work, and digital transformation has revolutionised the nature of work itself. Recognising these changes, t ... more

Download (1)

How to Design, Implement, and Analyse a Survey

Anthony Arundel

Glos: Edward Elgar Publishing (2023), vi, 162 pp.

External Link (18)

Audience Research Toolkit

Melbourne: Creative Victoria (2023)

"Developed with expert advice from market research agency Patternmakers and digital agency Thirst, together with considerable input from several small arts organisations who were involved throughout the design process, the Audience Research Toolkit is a free online resource for anyone who’s new to ... more

External Link (16)

Google Scholar (16)

WorldCat (16)

Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

C. Ann Hollifield, Amy Jo Coffey

New York; London: Routledge (2023), xxi, 416 pp.

"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M ... more

Download (1)

Questions to Help Buyers of Online Samples

Amsterdam: ESOMAR (2021), 22 pp.

"This set of questions offers a framework for buyers to use when evaluating the offerings of different online sample providers. It updates and replaces the 2012 ESOMAR publication, 28 Questions to Help Buyers of Online Samples. The questions identify the key issues to consider, introduce consistent ... terminology, explain why each question should be asked, and note the issues buyers should expect to be covered in an answer. The intended use of these questions is that they form a basis for a conversation between buyer and sample provider, rather than simply being used as a checklist to compare offerings across providers. The questions do not cover B2B samples, nor do they attempt to cover specific requirements for different types of research such as pricing, new product development, ad testing etc. When online access panels were first introduced in the 1990s, the model was relatively simple: a buyer provided sampling specifications to a panel owner who drew a sample (from that panel). Over the intervening 25 years, online sample selection has changed in two fundamental ways. First, buyers can now access a a broader set of sources that now includes participants in loyalty programmes and rewards communities within “Get Paid To’ sites, customer lists, intercepts from offer walls, affiliate networks, social media, and other platforms, as well as traditional panels that may or may not be owned by the provider. Second, buyers have the option to access these sources directly via self-service tools, rather than relying on a sample provider to generate the sample on their behalf. There have been other important changes as well. Online research has become truly global and mobile devices have become a common data collection platform. The use of online samples has broadened beyond surveys to include qual/quant applications, communities, passive data collection, and so on. Concerns about privacy and data protection have led to a much-changed regulatory environment that imposes new requirements on both sample buyers and sample providers. Quality assurance techniques have become increasingly sophisticated. As a consequence, the number of issues that buyers must consider when choosing a sample provider has increased substantially." (Purpose and scope, page 3) more

Download (1)

ESOMAR/GRBN Guideline for Researchers and Clients Involved in Primary Data Collection

ESOMAR (2021), 18 pp.

"This guideline describes the ethical responsibilities of researchers, regardless of the type of organisation in which they work, when engaged in primary data collection, that is, when collecting data from or about a data subject for the purpose of research. It includes quantitative and qualitative ... more

External Link (15)

Understanding Your Audiences in a Deeper Way

World Association of Newspapers and News Publishers (WAN-IFRA); Google News Initiative (2021), 61 pp.

Google Scholar (16)

WorldCat (16)

Los estudios de la audiencia: De la tradición a la innovación

Natalia Quintas Froufe, Ana González Neira (eds.)

Barcelona: Gedisa (2021), 261 pp.

"Siguiendo con la conexión entre tradición e innovación, la estructura del libro parte de una aproximación teórica al concepto de audiencia y su evolución histórica para, a continuación, explicar las principales metodologías de investigación en audiencias, tanto cuantitativas como cualitat ... more

External Link (17)

Google Scholar (14)

WorldCat (16)

Contando colombianos: Medición comercial, métricas de audiencias y biopolítica

Juan Carlos Valencia Rincón (ed.)

Bogotá: Editorial Pontificia Universidad Javeriana (2020), 442 pp.

"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a ... more

External Link (18)

Measuring News Consumption in a Digital Era: As News Outlets Morph and Multiply, Both Surveys and Passive Data Collection Tools Face Challenges

Michael Barthel, Amy Mitchell et al.

Pew Research Center (2020), 130 pp.

"In the mid-20th century, when media research came into its own, this task was more straightforward. There were only a few different ways to get news, and all were clearly distinct – print publications, radio or television. But over the past decades, in addition to a plethora of new forms of news ... more

Download (1)

Remote Survey Toolkit: Prepared in Response to COVID-19

60_decibels (2020), 19 pp.

"For the past six years, we’ve been investing heavily in phone-based surveys to gather high-quality feedback and social performance data. Our belief has been that, when done correctly, phone-based phone surveys can get high-quality customer data at a fraction of the cost of traditional in-person s ... more

Download (1)

Transitioning to CATI: Checklists and Resources

Saurabh Bhajibhakare, Ambika Chopra, Putul Gupta, Mustufa Patel

Abdul Latif Jameel Poverty Action Lab (J-PAL) (2020), 13 pp.

External Link (20)

Media Development and Sustainability in West Africa: A Study on Media Audience Mapping and Targeting Techniques, Capacity Building Models & Ownership Patterns in West Africa
Top Insights

Accra: Media Foundation for West Africa (MFWA); Open Society Initiative for West Africa (OSIWA) (2020), ii, 70 pp.

"Media Audience Mapping & Targeting Techniques in West Africa: 1. Audience measurement and ratings culture: The culture of audience measurement and ratings is still very rudimentary in much of West Africa. Within the current media milieu, where new technologies are yielding new forms of content and ... more

External Link (16)

In Search of the Optimal Mode for Mobile Phone Surveys in Developing Countries: A Comparison of IVR, SMS, and CATI in Nigeria

Charles Q. Lau, Alexandra Cronberg, Leenisha Marks, Ashley Amaya

Survey Research Methods, volume 13, issue 3 (2019), pp. 305-318

"Mobile phone surveys are increasingly prevalent in low- and middle-income countries. The main modes include computer-assisted telephone interviewing (CATI), interactive voice response (IVR), and short message service (SMS, or text messaging). But there is surprisingly little research to guide resea ... more

Download (1)

European Video Measurement Matrix: A Robust View of Industry Metrics

FreeWheel Council for Premium Video Europe (FWCE) (2018), 6 pp.

"The European Video Measurement Matrix provides a unique reference tool on different audience and verification measurement providers’ capabilities and methodologies. Through this overview, the FreeWheel Council for Premium Video, Europe (FWCE) aims to shed light on similarities and differences acr ... more

Download (1)

Web Metrics for Nonprofit News Organizations

Los Angeles: Media Impact Project USC Annenberg Norman Lear Center (2018), 19 pp.

"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding b ... more

Download (1)

El uso de las redes sociales para la medición de audiencias: El modelo de Honduras como una propuesta de paradigma global

Kevin Arnaldo, Mejía Rivera

Getafe: Doctoral Thesis Universidad Carlos III de Madrid (2018), 186 pp.

External Link (18)

Google Scholar (14)

WorldCat (15)

Estudiar las audiencias: Tradiciones y perspectivas

Manuel Ignacio González Bernal, Sergio Roncallo Dow, Germán Arango Forero

Chía, Colombia: Universidad de La Sabana; Ediciones Universidad de Navarra (EUNSA) (2018), 336 pp.

"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est ... more

External Link (14)

Sampling

Dan James, Nigel Simister

INTRAC (2017), 6 pp.

"Sampling is a process that enables information to be collected from a small number of individuals or organisations within a project or programme, and then used to draw conclusions about a wider population. There are many different sampling methods. Quantitative analysis tends to require large, rand ... more

Media Development and Sustainability in West Africa: A Study on Media Audience Mapping and Targeting Techniques, Capacity Building Models & Ownership Patterns in West Africa Top Insights

Media Development and Sustainability in West Africa: A Study on Media Audience Mapping and Targeting Techniques, Capacity Building Models & Ownership Patterns in West Africa
Top Insights