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African Languages
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Television Studies & Research
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Language
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Journals
Output Type
De la publicité à la communication responsable
Paris: Éditions Charles Léopold Mayer (2014), 189 pp.
"Loin d’être une simple fonction support qui ne servirait qu’a` faire connaître, la communication des organisations est un maillon essentiel du système économique. Elle influence profondément l’activité même de ceux qui communiquent mais aussi les attentes de ceux qui sont exposés aux
...
PR-Texte
Konstanz; München: UVK (2014), 241 pp.
"In PR-Texte fließt Wissen aus unterschiedlichen Bereichen ein. Es kommt darauf an, die Ziele des Schreibers und die Erwartungen des Adressaten auszubalancieren und dabei alle Hilfen zu nutzen, um die komplexe Tätigkeit des Textens »in den Griff« zu bekommen.
Die Grundidee des Buches besteht da
...
Grundlagen der Public Relations: Eine kommunikationswissenschaftliche Einführung
Wiesbaden: Springer VS, 2., aktualisierte Aufl. (2014), 292 pp.
Public Relations: Konzeption und Organisation, Instrumente, Kommunikation mit wichtigen Bezugsgruppen
Berlin: Cornelsen, 4., aktualisierte Aufl. (2012), 231 pp.
Gestión de relaciones públicas para el éxito de las organizaciones
Lima: Fondo Editorial Universidad de San Martín de Porres (2012), 198 pp.
PR-Kampagnen
Konstanz: UVK (2011), 278 pp.
"Das vorliegende Buch vermittelt Grundlagenwissen über PR-Kampagnen und erklärt am Beispiel von Case Studies, wie man erfolgreiche Kampagnen plant, durchführt und bewertet. Es gliedert sich in die drei Teile Theorie, Praxis und Ausblick. Nach drei Beiträgen zu grundlegenden Fragen von Kampagnen
...
Medición y evaluación en comunicación
Málaga: Instituto de Investigación en Relaciones Públicas (IIRP) (2011), 112 pp.
A Guide for African Science Media Officers
Wellcome Trust; SciDevNet (2011), 20 pp.
"Good reporting of science in the media is vital in drawing the attention of both policymakers and the public to the important role that science and technology can play in achieving sustainable development, and press officers can contribute significantly to helping science journalists ensure that th
...
Food Security Communications Toolkit
Key Guidance
Rome: FAO (2011), 213 pp.
"This toolkit is geared towards helping food security professionals develop a communication strategy and communicate more effectively with their target audiences. Specific sections of the toolkit focus on policy makers and the media, because of the important role they play in implementing and influe
...
Prensa y comunicación: Relaciones informativas responsables
Buenos Aires: La Crujía (2010), 207 pp.
Relaciones públicas: Reflexiones y desafíos
Santiago de Chile: Facultad de Comunicaciones Universidad del Pacífico (2010), 115 pp.
Poverty in the Media: Being Seen and Getting Heard
York: Joseph Rowntree Foundation (JRF) (2009), 39 pp.
"Public understanding of poverty in the UK is limited. The media can give people with experience of poverty the opportunity to present their views, experiences and opinions, which can help to inform and create a groundswell of public opinion supporting efforts to tackle poverty. This study focuses o
...
Public Relations Research in Africa
African Communication Research (St. Augustine University Mwanza), volume 2, issue 3 (2009), pp. 351-473
Key Concepts in Public Relations
London: Sage (2009), xii, 253 pp.
"Key Concepts in Public Relations provides a comprehensive, easy-to-use overview to the field; covers over 150 central concepts in PR; paves the way for students to tackle primary texts; grounds students in both practice and theory." (Publisher description)
Global Public Relations: Spanning Borders, Spanning Cultures
Abingdon: Routledge (2009), xviii, 310 pp.
Public Relations: Ein Handbuch
Konstanz: UVK (2008), 634 pp.
Auditoría de comunicación: Un método de análisis de las comunicaciones públicas
Buenos Aires: La Crujía; Editorial DIRCOM (2008), 118 pp.
Women in the News: Strengthening the Voice and Visibility of Women in the African Media’s Coverage of Elections, Politics and Governance. A Handbook for Women Politicians and the Media
Johannesburg: Inter Press Service (IPS) Africa (2008), 72 pp.
O campo da comunicação no Brasil
Top Insights
Petrópolis: Vozes (2008), 207 pp.
"Estudantes, professores e profissionais da comunicação têm se perguntado e refletido sobre quais seriam as tendências do saber legitimado sobre o campo da comunicação no Brasil. A fim de debater sobre esta questão, a Sociedade Brasileira de Estudos Interdisciplinares da Comunicação mobiliz
...
Media Now: Understanding Media, Culture, and Technology
Belmont: Thomson Wadsworth, 5th ed. (2008), xxi, 576 pp.
