Filter
12
Featured
Free Access
2
Top Insights
1
Topics
Advertising
5
Advertising Effects & Impact
2
Advertising Law & Regulation
2
Public Relations
2
Consumption, Consumer Behaviour, Consumerism
2
Press
2
Television
2
Advertising Campaigns
1
Advertising Effects: Children
1
Advertising Ethics
1
Advertising Literacy: Children
1
Advertising Markets & Industries
1
Advertising Planning & Implementation
1
Advertising Research
1
History of Advertising
1
Radio Advertising
1
Television Advertising
1
Transnational Advertising, International Advertising
1
Big Digital Platforms, Big Tech Companies
1
Media Concentration
1
Media Monopolies & Oligopolies
1
Media Ownership
1
Economic Conditions
1
Transnational Media Corporations, International Media Companies
1
Journalism
1
Media, Mass Media
1
Financing Media, Financial Media Management
1
Marketing & Branding
1
Media Companies, Media Corporations, Media Enterprises
1
Socialism
1
State
1
Influence of Media on Politics
1
Media Capture, Vested Political & Other Interests in the Media
1
Propaganda
1
Radio
1
Research in Media & Communication
1
Applied Communication Research
1
Society
1
Commercial Television
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Global Media Giants
Top Insights
New York; London: Routledge (2017), xiii, 496 pp.
"Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News C
...
Las claves de la publicidad
Madrid: ESIC Editorial, 8th ed. (2015), 479 pp.
Media Ownership and Financing in Montenegro: Weak Regulation Enforcement and Persistence of Media Control
Ljubljana: Peace Institute; South East European Media Observatory (2015), 22 pp.
"Non-transparent ownership of media, particularly those financed by foreign capital, continues to burden Montenegrin media scene. Foreign media owners, as a rule, continue to support pro-government editorial policies. Their overall operations raise doubts of existence of clientelistic relations with
...
The Advertising Industry in Latin America: A Comparative Study
International Communication Gazette, volume 71, issue 8 (2009), pp. 713-733
"In the great debate about ‘cultural imperialism’ in the 1970s and 1980s, the advertising industry was singled out as a key mechanism by which the economies and societies of the ‘Third World’ countries were seen to be dominated by the rich countries of North America and Europe. Yet, relative
...
Advertising
London: Routledge (2009), xvii, 318 pp.
"Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reade
...
Werbeforschung
Konstanz: UVK (2007), 233 pp.
"Werbung ist ein integraler Bestandteil aller Prozesse massenmedial vermittelten Öffentlichkeit. Sie ist Sozialisationsinstanz sowie Kultur- und Wirtschaftsfaktor. Aus der Perspektive der Medien- und Kommunikationswissenschaft geht dieses Lehrbuch zunächst auf den Gegenstand sowie auf die Geschich
...
La publicidad puesta al día
Buenos Aires: La Crujía, 2a ed. (2006), 236 pp.
L'essor de la communication en Chine: Publicité et télévision au service de l'economie socialiste de marché
Paris: L'Harmattan (1997), 268 pp.
Kinder, Werbung und Konsum: Theoretische Grundlagen und didaktische Anregungen
Frankfurt am Main: Gemeinschaftswerk der Evangelischen Publizistik (GEP) (1997), 140 pp.
História da propaganda no Brasil
São Paulo: IBRACO (1990), 485 pp.
Mass Communications and the Advertising Industry
Paris: UNESCO (1985), 70 pp.
Advertising and Press Annual of Africa - 1976
Cape Town; Johannesburg: National Publishing Company (1976), 318 pp.
