Mass Communications and the Advertising Industry
Paris: UNESCO (1985), 70 pp.
Contains bibliogr. pp. 67-70
Series: Reports and Papers on Mass Communication, 97
ISBN 92-3-102291-1
Other editions: also published in French and Spanish
Signature commbox: 10-UNESCO
1 The development of advertising, 9
2 Advertising and the mass media system, 29
3 Advertising in the media in the United Kingdom, 43
4 The control of advertising, 49
5 The social impact of advertising, 55
Conclusions, 65
2 Advertising and the mass media system, 29
3 Advertising in the media in the United Kingdom, 43
4 The control of advertising, 49
5 The social impact of advertising, 55
Conclusions, 65
