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73
Featured
Free Access
39
Key Guidance
3
Quick Overview
1
Topics
Nonprofit Public Relations: Design & Implementation
16
Nonprofit Public Relations & Marketing
7
Nonprofit Public Relations: Experiences
6
Online Marketing, Online Public Relations
4
Online Fundraising
4
Social Media
4
Parish Communication, Parish Public Relations
3
Crisis Communication
3
Digital Journalism, Online Journalism
3
Influencers (Social Media)
3
Book Marketing, Branding & Promotion
2
Campaigning: Planning & Implementation
2
Nonprofit Management, NGO Management, Management General
2
Electronic Commerce
2
Online Public Relations
2
Twitter & Microblogs
2
Instagram
2
YouTube
2
NGO Websites
2
Crowdsourcing
2
Corporate Communications
2
Advertising
1
Digital Advertising, Online Advertising
1
Audiences & Users
1
Digital & Social Media Use, Internet Use
1
Prosumers & User Self-Marketing
1
Authoritarian Regimes: Media Systems & Landscapes
1
Behaviour Change Campaigns
1
Campaigning: Message Design
1
Campaigning: Target Groups
1
Digital Media Campaigns
1
Event Marketing & Communication
1
Church Public Relations
1
Development Organizations: Communication Strategies & Media Representation
1
Public Diplomacy, Cultural Diplomacy
1
NGOs & Civil Society Organizations: Communication Strategies & Practices
1
Development Aid Public Relations, Development Public Awareness Raising
1
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
1
Social Marketing
1
Islamic State (Political-Religious Extremist Organization)
1
Human Security Reporting
1
War Reporting
1
Content Analysis (Research Method)
1
Creative & Cultural Industries
1
Nonprofit Organizations, NGOs
1
Behaviour Change Communication
1
Digital Ethics, AI Ethics, Social Media Ethics, Data & Information Ethics
1
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
1
Digital Research Methods
1
Email, Electronic Mail
1
Google
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Social Media in Political Communication
1
Financing Digital / Online Media
1
Blogging, Blogs
1
Journalistic Social Media Use
1
Social Media Marketing in Broadcasting Enterprises
1
Disinformation, Misinformation, Fake News
1
Media Marketing, Branding & Promotion
1
Small Enterprises, Micro Businesses, Small & Medium Enterprises (SME)
1
Accountability & Transparency of the Media
1
Editorial Guidelines
1
Evaluation Methods, Evaluation Tools
1
Collaboration
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
Communication Networks
1
Organizational Communication, Institutional Communication
1
Social Media Landscapes
1
Crowdfunding
1
Low-Cost Solutions, Low Budget Calculation
1
Police
1
Political Communication
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Research Methods
1
Quantitative Research Methods
1
Networks & Networking
1
Low-Cost Technologies
1
Software
1
Mobile Phone Apps
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Non-Profits und Social Media: Netzwerke gewinnen, Kommunikation neu gestalten!
Bonn: Friedrich-Ebert-Stiftung (FES) (2015), 28 pp.
"Wie können Soziale Medien sinnvoll und gewinnbringend genutzt werden? Diese Frage stellt sich auch Non-Profit-Organisationen, insbesondere solchen, die weniger ressourcenstark sind. Das Grundprinzip Sozialer Medien, niedrigschwellig, schnell, direkt und partizipativ zu kommunizieren und sich zu ve
...
The Social Media Gospel: Sharing the Good News in New Ways
Collegeville, Minn.: Liturgical Press, 2nd ed. (2015), xi, 180 pp.
"In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those who wish to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical e
...
Social Media - Making Your Voice Heard
International Broadcasting Trust (IBT) (2015), 15 pp.
"Online communication is widely used by NGOs, but the full potential of social media is not always realised. The most effective use of online communications requires an organisational culture that values social media as central to its overall strategy. However, there is frequently a lack of integrat
...
Social Networking: A Guide to Strengthening Civil Society Through Social Media
Key Guidance
USAID; Counterpart International (2014), 81 pp.
Are We There Yet? Evaluating Your Online Media Strategy for Nonprofits
Nonprofit Network (2014), 24 pp.
"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
Mobile for Good: A How-To Fundraising Guide for Nonprofits
New York et al.: McGraw-Hill (2014), ix, 246 pp.
The Big Social Media Guide for Nonprofits
classy.org (2014), 53 pp.
Supercharge Your Social Impact: Using Social Marketing for Behavior Change
Weinreich Communications (2014), 22 pp.
YouTube Basics for Journalists
Los Angeles: Media Impact Project USC Annenberg Norman Lear Center (2014), 19 pp.
"The YouTube platform is an excellent tool for journalists. This guide explained the audience opportunities available to journalists using the YouTube platform. It also delineated the first steps to building a successful YouTube channel. We covered the following material: YouTube basics; the compone
...
The Role of Public Sentiment and Social Media in the Evolving China-Africa Relationship
Johannesburg: South African Institute of International Affairs (SAIIA) (2013), 24 pp.
"The demands of public diplomacy have shifted with the development of social media technologies. Increasingly, governments are required to gauge and respond to public sentiment over and above the one-way communication of broadcast media. The social media and accompanying elevated public role have co
...
Herramientas digitales para ONG
La Rioja: Proyecto Libro - E; Universidad Nacional de La Rioja (2013), 139 pp.
Guide pratique du bon usage des médias et réseaux sociaux
Kinshasa: Médi@ction (2013), 95 pp.
Mapping Your Online Media Strategy: A Guide for Nonprofits
Nonprofit Network (2013), 48 pp.
"This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these netwo
...
Finding Your Way with Online Media: An Implementation Guide for Nonprofits
Nonprofit Network (2013), 48 pp.
"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a
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Social Media: A Handbook for Journalists
Stockholm: Sverige Radio (2013), 133 pp.
"We have chosen to divide this manual into three main parts: dialogue, research and sharing. These three parts are interlinked, however. For example, it is difficult to spread one’s material without a dialogue, since dialogue is the basis of all activities in social media. Still, the division corr
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Bad buzz: Gérer une crise sur les médias sociaux
Paris: Eyrolles (2013), 192 pp.
Kommunikation und Social Media
Konstanz: UVK, 3., überarb. Aufl. (2013), 228 pp.
Media Relations Manual for Civil Society Organisations
Swedish Institute for Public Administration (SIPU); Technical Assistance for Civil Society Organisations (2013), x, 130 pp.
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Key Guidance
San Francisco: Jossey-Bass (2013), xxxi, 392 pp.
Erfolgreiche PR im Social Web: Das praktische Handbuch
Bonn: Galileo Press (2013), 522 pp.
"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
...
