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National Social and Behaviour Change Communication Strategy for Integrated Early Childhood Development, Nutrition and WASH (2018-2024)

NECDP; Rwanda Biomedical Center (RBC); USAID (2018), 78 pp.

External Link (15)

Malaria Social and Behavior Change Communication Evidence Literature Review

Baltimore, Maryland: Johns Hopkins Center for Communication Programs; Health Communication Capacity Collaborative (2017), 36 pp.

"There is a strong evidence base showing that SBCC programs can help improve malaria prevention and treatment behaviors. However, more work needs to be done to ensure that best practices are documented and used consistently. The review provides recommendations for strengthening peer-reviewed researc ... more

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Digital Tools and Changing Behaviour in Relation to Violence Against Women

William Robert Avis

Birmingham: GSDRC University of Birmingham (2017), 23 pp.

"Campaigns are likely to be more successful when they include messages about legal penalties for non-compliant behaviour and fresh information, and when they reach a large proportion of the intended audience. Digital campaigns must therefore work alongside laws and policies. Legislation can be a key ... more

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Communication for Development and Social Change: Influencing Social Norms for an Inclusive Society in Montenegro

Jelena Perovic, Rafael Obregón

Commons: Revista de Comunicación y Ciudadanía Digital, volume 6, issue 1 (2017), pp. 130-147

"UNICEF and the Government of Montenegro implemented a communication strategy "It's about ability" to challenge the existing, exclusionary practices and promote new, inclusive social norms for children with disability. Drawing on communication for development principles and social norms theory, a 20 ... more

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Stratégie régionale de communication pour le changement social et de comportement (CCSC) 2017-2019

La Banque Mondiale UNFPA (2017), 84 pp.

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Coming of Age: Communication’s Role in Powering Global Health

Caroline Sugg

London: BBC Media Action (2016), 31 pp.

"Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health. The briefing finds that: Communication has been central to public health ... more

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Behaviour Change Communication Guidelines
Key Guidance

Thimphu, Bhutan: SNV Bhutan (2016), 26 pp.

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The International Social and Behavior Change Communication Summit: Summary Report 2016

Social and Behavior Change Communication Summit (2016), 50 pp.

"The first International SBCC Summit 2016 brought together the global community of social and behavior change communication (SBCC) organizations, practitioners and researchers from February 8 - 10, 2016, in Addis Ababa, Ethiopia. The three-day event offered talks from SBCC field practitioners, a mar ... more

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Final Evaluation for ‘Communicating for Peace in South Sudan: A Social and Behaviour Change Communication Initiative’, Bor, Juba and Wau, South Sudan

UNICEF; Search for Common Ground; Forcier Consulting (2016), viii, 54 pp.

"Project locations experienced general improvement with regards to social cohesion and conflict resolution. This was particularly the case in Wau, where results were encouraging. In contrast, Bor continued to feature more negative results than other project locations, although the county saw importa ... more

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Interactive Radio Program Report: An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania

Heather Gilberds, Adena Brown, Mark Leclair

Ottawa: Farm Radio International (2016), 23 pp.

"Here we discuss a unique and innovative radio-based approach to improving mental health literacy and creating a demand for mental health services—part of a larger project called 'An Integrated Approach to Addressing the Issue of Youth Depression in Malawi and Tanzania'. Grounded in theories of so ... cial and behavior change communication and edutainment, and leveraging participatory methodologies, Farm Radio International and partners Teen Mental Health and Farm Radio Trust in Malawi worked with local radio broadcasters in Malawi and Tanzania to design and deliver weekly, interactive youth radio shows about mental health. Ongoing engagement with the content, and deliberation over the messages, was facilitated through SMS feedback mechanisms, and mobile polls and quizzes delivered through the radio stations, along with school-based radio listening clubs that met weekly to listen to the programs and discuss the themes in a group. Over the course of the 45-month project, the radio shows gained immense popularity, in large part because they talked about issues that are important to youth, and incorporated the language youth use and music they prefer. The programs attracted an average of 500,000 listeners each week, and received tens of thousands of text messages and Facebook posts by young people giving feedback, telling the radio hosts about what topics they would like to hear about, and asking questions about mental health or requesting to be connected with a mental health expert. The impact of the radio was measured according to whether and to what extent the interactive media programs play a role in triggering or facilitating drivers of the process of change. These drivers include bringing about improvements in knowledge and attitudes, mobilizing a social movement, and facilitating greater social and public support to put mental health on the agenda as a topic of conversation, grounded in new understandings and new knowledge. Our findings demonstrate that an interactive radio campaign can have a marked effect on improving knowledge, decreasing stigma, and increasing demand for mental health services among youth in sub-Saharan Africa. Youth who listened to the radio programs fare better than their peers in understanding the signs and symptoms of mental health disorders and in knowing where to go if they or someone they know needs help. Further, interactive radio programs can have a direct impact on reducing stigmatizing attitudes, frequently recognized as a crucial element in promoting improved access to care." (Executive summary) more

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Social and Behavior Change Communication for Emergency Preparedness: Implementation Kit

Johns Hopkins Center for Communication Programs (2016), 164 pp.

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Evaluating Behavior Change in International Development Operations: A New Framework

Ann Elizabeth Flanagan, Jeffery Clark Tanner

Washington, DC: World Bank (2016), ix, 78 pp.

"This paper on behavior change constitutes one of two methodology papers (the other being on service delivery) that establish a new lens through which to understand the World Bank’s portfolio in IEG (Independent Evaluation Group) evaluations. The paper outlines the economic and psychosocial theori ... more

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Stratégie nationale de communication pour le changement social et comportemental pour la promotion de la nutrition au Bénin et son plan opérationnel 2017-2021

Aloys Hakizimana

Cotonou: Conseil National de l'Alimentation et de la Nutrition (CAN) (2016), 120 pp.

Google Scholar (14)

WorldCat (14)

Entertainment-Education for Health Behaviour Change: Issues and Perspectives in Africa

Chima E. Onuekwe (ed.)

Victoria, BC: Friesen Press (2015), xix, 271 pp.

"Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategi ... more

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Communication for Humanitarian Action Toolkit (CHAT)
Key Guidance

Andrew Skuse et al.

Adelaide; New York: Applied Communication Collaborative Research Unit (ACCRU) University of Adelaide; UNICEF, working version (2015), 67 pp.

"Welcome to the Communication for Humanitarian Action Toolkit, CHAT. It has been designed with practitioners in mind and is a resource that you can work with and adapt as you strive towards your communication for humanitarian action goals. The toolkit provides guidance to humanitarian and developmen ... more

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Designing a Social and Behavior Change Communication Strategy

Johns Hopkins Center for Communication Programs; USAID (2015)

"The planning steps included in this implementation kit provide guidance on how to develop a communication strategy for social and behavior change communication (SBCC). The steps and tools are designed to help program managers, communication specialists and relevant stakeholders prepare and plan for ... more

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Behaviour Change and Communication: A Descriptive Literature Review of Behavior Change and Communication in Sub-Saharan Countries

Susanna Kauppi

Master Thesis Diaconia University of Applied Sciences (2015), 77 pp.

"This study is a descriptive literature review. The purpose of this literature review is to describe factors which associate behavior and behavior change in the communities and to describe communication and communication methods which have been used in behavior change communication programs in devel ... more

Google Scholar (17)

WorldCat (18)

Writing and Producing Radio Dramas
Key Guidance

Esta de Fossard

New Delhi et al.: Sage, 2nd ed. (2015), xix, 293 pp.

"In many—if not most—countries of the modern world, radio is thought of as a provider of music, news, weather reports and traffic situations, but very little else. Yet in parts of the developing world, radio is still extremely important and valuable as a medium for encouraging and teaching life ... more