"The planning steps included in this implementation kit provide guidance on how to develop a communication strategy for social and behavior change communication (SBCC). The steps and tools are designed to help program managers, communication specialists and relevant stakeholders prepare and plan for effective SBCC initiatives through a comprehensive approach that responds to audience needs and the context of the challenge(s) to be addressed, uses a memorable identity and theme for all messages and activities, and outlines plans for implementation, monitoring and evaluation." (Introduction)