mediadev library

"Mit dem Begriff der transnationalen Kommunikation nimmt dieser Band Formen medienvermittelter öffentlicher Kommunikation in den Blick, die sich jenseits von und quer zu nationalstaatlichen Grenzen entwickeln. Doch transnationale Kommunikation kann nur verstehen, wer zugleich die Beharrungskräfte ... more

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Chinese Television 'internationalization' and the Search for Creativity

Hugo de Burgh, Zeng Rong, Chen Siming

Creative Industries Journal, volume 4, issue 2 (2012), pp. 137-154

"In order to maintain competitive edge over both domestic rivals and international competition, Chinese television companies have been looking abroad for ideas. A number of political and commercial concerns have come together to inform a sudden interest by Chinese media companies in creativity and i ... more

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Differing Paradigms of Media Systems Development in Contemporary Africa: Does the ‘Chinese Model’ Have a Place?

Teke Ngomba

Journal of Asian and African Studies, volume 47, issue 1 (2012), pp. 52-67

"This article addresses the emerging patterns of contemporary media-based engagements between China and Africa and argues, after an examination of current media systems in both China and Africa, that, despite expressed worries to the contrary, because of reasons spanning from history to geo-politics ... more

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Believe it or Not: Understanding the Credibility and Effectiveness of Radio Sawa in the UAE

Thomas B. Christie, Andrew M. Clark

International Communication Gazette, volume 73, issue 4 (2011), pp. 359-371

"As part of an overall strategy to influence public opinion in the Muslim world, the US government implemented two new international broadcasting tools — Radio Sawa and Alhurra (a satellite television network). In the face of declining support of US government policies in the Muslim world, this st ... more

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Interactivity, the Global Conversation and World Service Research: Digital China

Hugh Mackay, Jingrong Tong

Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 48-74

"This paper examines the relationship between a broadcaster’s research methods and aspects of the environment in which it operates, specifically its accountability to its funders and the growth of interactivity by its users. It is concerned with (1) how the BBC World Service’s funding by the UK ... more

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A Resource Guide to Public Diplomacy Evaluation

Robert Banks

Los Angeles: Figueroa Press (2011), 149 pp.

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Soft Power in China: Public Diplomacy Through Communication

Jian Wang (ed.)

New York: Palgrave Macmillan (2011), 221 pp.

"The book provides a glimpse into how China has tried to tell its story to the world. The introduction chapter outlines the broader context for the examination of Chinese public diplomacy. It discusses some of the emerging themes concerning the spirit and practice of the country’s image-building e ... fforts. Chapter 2 provides an overview of the trends and developments in Chinese public diplomacy, and discusses how China’s authoritarian system has benefits as well as drawbacks for its soft power pursuits. In the next three chapters, we examine some of the major Chinese external propaganda and communication platforms, including Beijing Review, CCTV International (renamed CCTV News in April 2010), and government news conferences and spokespersons [...] Chapter 6 takes on a relatively new topic of the increasing role of Chinese corporations in the process of public diplomacy. It examines the complex interplay between corporate branding and nation branding in the example of a leading Chinese company’s corporate social responsibility engagement in Africa. The ensuing two chapters cover China’s image promotion related to the Beijing Olympics from two different vantage points. Chapter 7 discusses the promotion of the Olympics to the Chinese domestic public, who were expected to be model citizens helping to deliver a positive image of China during the Games. This can be viewed as a case of how “charm offensive” begins on the home front. Chapter 8 sheds light on the role of the ever more active Chinese diaspora in national image management through its mobilization in defense of China’s image during the international leg of the Olympic torch relay. To provide some historical context to the discussion of China’s contemporary endeavor, Chapter 9 examines how the conception of “international propaganda” was formulated and institutionalized in early twentieth century China. It highlights the role of Chinese intellectuals in promoting China’s international communication. Our last essay explores higher education as a site of image-construction. It ref lects on how American college students read and evaluate China based on their perspectives and news sources. It ends with an imaginary dialogue between a Chinese journalist and an American journalist on mutual misperceptions, and possibilities for change, providing an “enjoyable and hopeful” conclusion to the book." (Preface, pages ix-x) more

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Voice of America in the Post-Cold War Era: Opportunities and Challenges to External Media Services Via New Information and Communication Technology

Shaojung Sharon Wang, Junhao Hong

International Communication Gazette, volume 73, issue 4 (2011), pp. 343-358

"This study examines Voice of America’s (VOA) services in the post-Cold War era within the framework of the information revolution and globalization. The use of new information venues has caused VOA to evolve from a pure propaganda machine to a notion of informational soft power. However, this stu ... more

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The Practice of Public Diplomacy: Confronting Challenges Abroad

William A. Rugh

New York: Palgrave Macmillan (2011), xviii, 262 pp.

"Relying heavily on scores of first-hand accounts collected through interviews, the studies examine the practice of public diplomacy largely from the perspective of American practitioners in different countries. The analyses follow the standard field officer approach, asking systematically: what iss ... more

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"Do You Really Think Russia Should Pay Up for That?" How the Russia-Based TV Channel RT Constructs Russian-Baltic Relations

Nils S. Borchers

Javnost: The Public, volume 18, issue 4 (2011), pp. 89-106

"Mediated public diplomacy plays an important role in achieving foreign policy objectives by trying to influence public opinion in other countries. The Russia-based global TV channel RT serves as a central tool of Russian mediated public diplomacy. Its objective is not only to present the Russian pe ... more

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Public Diplomacy and Soft Power in East Asia

Sook Chong Lee, Jan Melissen (eds.)

New York: Palgrave Macmillan (2011), viii, 279 pp.

"This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural s ... more

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Die Public Diplomacy der deutschen Auslandsvertretungen weltweit: Theorie und Praxis der deutschen Auslandsöffentlichkeitsarbeit

Daniel Ostrowski

Wiesbaden: VS Verlag für Sozialwissenschaften (2010), 224 pp.

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Public Diplomacy of Kosovo: Status Quo, Challenges and Options

Martin Wählisch, Behar Xharra

Prishtina (KO): Friedrich-Ebert-Stiftung (FES) (2010), 75 pp.

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La cooperación en cultura y comunicación desde y en el Reino Unido

Maria Trinidad García Leiva

Fundación Alternativas (2010), 42 pp.

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Nation Branding

Keith Dinnie

Oxford et al.: Elsevier (2010), 261 pp.

"This book has been written to make a contribution to the small but rapidly growing literature on nation branding. It is designed to show not only the ways in which conventional brand management techniques can be applied to nations but also to provide some background depth on the context and nature ... more

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Controversy on the Airwaves: Public Diplomacy, Portraying America, and Public Outreach Through the Voice of America Uzbek Service

Navbahor Imamova, Richard J. Schaefer, Richard Shafer, Eric Freedman

Central Asia and the Caucasus, volume 11, issue 4 (2010), pp. 110-125

"From a research perspective, this case study highlights the need for further research into BBG-sponsored international broadcast services, both individually and collectively. Such studies could include quantitative content analyses of program content, survey research of listeners and viewers, inter ... more

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Líneas principales de la política cultural y educativa exterior de la República Federal de Alemania

Jörg Becker, Stefan Hebenstreit

Fundación Alternativas (2010), 54 pp.

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Deutsch-brasilianische Kulturbeziehungen: Bestandsaufnahme, Herausforderungen, Perspektiven

Wolfgang Bader (ed.)

Frankfurt am Main: Vervuert (2010), 351 pp.

"Der vorliegende Band gibt die Beiträge des Symposiums "Die deutsch-brasilianischen Kulturbeziehungen - Bestandsaufnahme, Probleme, Perspektiven" wieder, das vom 24. bis 25. November 2008 im Goethe-Institut São Paulo stattfand. Wichtige Protagonisten des Kulturaustauschs aus beiden Ländern kamen ... more