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Global Media Report 2015: Global Industry Overview
McKinsey (2015), 24 pp.
"Spending on media continues to shift from traditional to digital products and services at a rapid pace. By 2019, we believe digital spending will account for more than 50 percent of overall media spend. Within this, digital video spending will overtake physical spending by 2018, two years earlier t
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"The Internet will generate economic growth and social transformation in six sectors in particular: financial services, education, health, retail, agriculture, and government. In financial services, for example, M.Pesa's mobile money solutions have brought millions of Kenyans onto the financial grid
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