"In this report, GlobalWebIndex offers a unique perspective on day-to-day media consumption behaviors by age and across 41 markets – analyzing how much time people are spending online, tracking the types of media they are consuming and assessing the share of time spent on digital versus traditiona ... l forms of television and print press." (Introduction) more

"Audience profiling is about defining, segmenting and profiling your target consumers to guide every element of your marketing and brand strategy. Leading brands, agencies and publishers are proving the value that lies in data that quantifies consumer behaviors and perceptions in granular detail. Wi ... th the tools that eliminate the need for guesswork, a marketing strategy can meet consumer demand for audience-centric content that’s targeted, personalized and responsive. For those getting started, this guide outlines the importance of audience profiling across all four core marketing disciplines and how it can be used across every stage of the funnel to truly understand your audience. For brands, this means driving smarter content, better quality leads, improved customer experience and a greater ROI." (Conclusion) more