Filter
107
Featured
Free Access
55
Inspiring Practice
1
Key Guidance
8
Top Insights
3
Topics
Audience Research Methods
52
Audience Research: Planning & Implementing Surveys
26
Questionnaires, Questionnaire Design
18
Audience Research
17
Audiences & Users
13
Community Radio Audiences & Use
13
Digital & Social Media Use, Internet Use
13
Radio Consumption, Radio Use, Radio Audiences
9
Television Consumption, Televison Use, Television Audiences
9
Survey Methods
9
Focus Groups & Group Discussions (Qualitative Research Method)
8
Sampling (Survey Methodologies, Statistics)
8
Audience Research: Concepts & Experiences
7
Media Reception
5
Advertising Audiences & Target Groups
4
Audience Research in Media Assistance
4
Audience Research: Online Surveys
4
Film Audiences, Film Consumption
4
Media Use: Foreign / International Media
4
Data Analysis & Interpretation
4
Audience Feedback, Interaction & Participation
3
Audience Research: Professional Development & Joint Industry Committees (JIC)
3
Audience Segmentation, User Typologies, Personas
3
Media Use: Migrants & Diasporas
3
Print Media Use, Press Readers
3
Transnational Broadcasting, International Broadcasting
3
Research Methods
3
Qualitative Analysis
3
Qualitative Research Methods
3
Audience Composition
2
Media Use, Media Consumption
2
Television Use: Children
2
Media Use: Minorities & Disadvantaged Groups
2
Mobile Phone Use
2
News Consumption & Information Sources of Media Users
2
Target Groups
2
Christian Communication
2
Participatory Communication
2
Content Analysis (Research Method)
2
Fans, Fandom, Fan Cultures
2
Rural Radio Programmes, Rural Radios, Rural Development & Radio
2
Media Viability & Financial Sustainability
2
Soap Operas & Telenovelas
2
International Radio Broadcasting, Foreign Radio Broadcasting
2
Public Spheres
2
Quantitative Analysis
2
Interviewing (Qualitative Research Method)
2
Utilization & Implementation of Research Results, Research Reception & Effects
2
Short Wave Radio (SW)
2
Access to Media & Information
1
Access to Internet & Digital Communications
1
Advertising Effects & Impact
1
Advertising Planning & Implementation
1
Audience Orientation
1
Audience Research Under Difficult Conditions
1
Digital & Social Media Use: Children
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Elderly People: Media Use
1
Media Use: Indigenous Populations
1
Media Use: Women, Female Media Audiences
1
Radio Use: Women
1
Opinion Polls, Public Opinion Research
1
Reading, Reading Habits, Reading Skills
1
Trust in the Media, Credibility of Media
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
Film Theories
1
Community Radio Management
1
Storytelling
1
Decoding
1
Discourse & Discourse Analysis
1
Media Ethnography
1
Cultural Studies
1
Narratives, Narrative Structures
1
Development Communication Projects: Case Studies
1
Algorithms & Big Data
1
Websites
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Information Processing
1
Media Markets
1
Media Ownership
1
Media Ownership Regulation & Transparency
1
Living Conditions
1
Poverty & Poverty Reduction
1
Economic Indicators
1
Educational Broadcasting
1
Ethics & Data Protection in Research
1
Sensationalist Journalism, Yellow Press
1
Mental Health Reporting & Media Representation
1
History of Media & Communication
1
History of Media: Colonial Period
1
History of Radio
1
Indigenous Radio Broadcasting
1
Indigenous Television Broadcasting
1
Image Abroad
1
Transnational Television, International Television
1
Journalism Education & Training
1
Television News
1
Local Radios, Local Radio Programmes
1
Media Assistance
1
Media Assistance: Project Planning & Implementation
1
Media Assistance: Radio
1
Media, Mass Media
1
Media Management
1
Financing Media, Financial Media Management
1
Personnel Recruitment, Staff Recruitment
1
Newspaper Management
1
Radio Management
1
BBC
1
Radio Free Europe
1
Music
1
People with Disabilities: Reporting & Media Representation
1
Governance & Accountability as Focus of Radio Programmes
1
Public Service Broadcasting
1
Radio
1
Radio Dramas, Radio Soap Operas, Radio Fiction
1
Radio Reception, Radio Psychology, Radio Effects
1
Bush Radio (Cape Town, South Africa)
1
Kovsie FM (Bloemfontein, South Africa)
1
Radio Liberty
1
Radio Maputaland (Jozini, South Africa)
1
Radio Riverside (Khara Hais District, South Africa)
1
Radio Zibonele, Khayelitsha, South Africa>
1
University Radios
1
Media Effects
1
Uses-And-Gratifications Approach
1
Islamic Cultures: Role of Media
1
Research in Media & Communication
1
Data Collection, Data Collection Methods
1
Formative Research
1
Social Indicators
1
Low-Budget Research
1
Participatory Research Methods
1
Observation (Research Method)
1
Participatory Observation (Research Method)
1
Computer-Assisted Telephone Interviewing (CATI)
1
Research Report Writing
1
Phone-Based Surveys
1
Ethnic Groups, Ethnic Minorities
1
Mobile Phones, Smartphones
1
SMS
1
Interactive Voice Response (IVR)
1
Television
1
Theories of Communication & Media
1
Audiovisual Language
1
Signs, Signals, Semiotics
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Sampling
INTRAC (2017), 6 pp.
"Sampling is a process that enables information to be collected from a small number of individuals or organisations within a project or programme, and then used to draw conclusions about a wider population. There are many different sampling methods. Quantitative analysis tends to require large, rand
...
Measurement Matters: Difficulties in Defining and Measuring Children’s Television Viewing in a Changing Media Landscape
Media International Australia, volume 163, issue 1 (2017), pp. 67-76
"Audience measurement techniques currently fail to provide a clear picture of trends in children’s television viewing because of the diversification in devices on which television content can be viewed. It is argued that understanding how children engage with television content is undermined by co
...
Audience Research in Media Development: Overview, Case Studies, and Lessons Learned
Top Insights
Bonn: Deutsche Welle DW Akademie (2017), 49 pp.
"This publication takes a look at current developments in the field of audience research in media development and presents three case studies testing innovative methods that can be of use for research, monitoring, and evaluation. They are meant as an orientation and inspirational source for future p
...
Quick Guide to Sampling: 6 Sampling Techniques to Reduce Sampling Error
socialcops (2017), 13 pp.
"Ideally, a survey should gather data on every single person in the target population. For example, a survey about learning outcomes at a small school could track the test scores of every student. Collecting data on everyone in the target population is the best case scenario, since it ensures that e
...
Guideline on Mobile Research
ESOMAR; Global Research Business Network (GRBN) (2017), 16 pp.
"This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile devices. It explains how to apply the fundamental prin
...
Audience and Media Use Research: An International Perspective. Report
Bundesamt für Kommunikation (Swiss Federal Office of Communications); Publicom (2017), 121 pp.
"Currency research organisations, i.e. organisations conducting research into media use, whose results constitute a nationally valid standard (“currency”) for the advertising business, are of prime importance for developed media systems. In 2017, the global advertising market will reach a volume
...
Ratings, the State and Globalization: The Politics of Television Audience Measurement in Israel
Media, Culture & Society, volume 38, issue 2 (2016), pp. 159-174
"This is a study of the introduction to Israel of a technology for measuring television audiences, the 'People Meter' (PM), focusing on its political aspects. It links the new practice to the history of the state, precisely to the emergence of the neoliberal state, which brought about a new relation
...
Media Audience Research: A Guide for Professionals
Key Guidance
New Delhi et al.: Sage, 3rd ed. (2016), xvi, 281 pp.
"This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and
...
Bring Back the Audience: A Discussion of the Lack of Audience Research in the Field of Media Development
Global Media Journal - German Edition, volume 6, issue 2 (2016), 7 pp.
"This paper strives to highlight the significant lack of audience research in the field of media development and the consequences of this gap – both for project design and policy making – but also for broader efforts to integrate media into governance debates. Whilst this lack of evidence has be
...
Prove It: An Audience Research Tool for Community Radio Stations
Radio Regen (2016), 55 pp.
"The Prove It toolkit is a resource for community radio stations to enable them to conduct their own audience research. It provides stations with the information and expertise to both measure their audience listener figures and assess the impact that they are having on their community of listeners."
...
Rezipientenforschung
Konstanz: UVK (2016), 215 pp.
La radio écoute ses auditeurs: Guide de l'étude d'auditoire pour les radios locales en Afrique
Hector Sonon (illustr.)
Aachen: Catholic Media Council (CAMECO) (2015), 241 pp.
Hearing Community Radio Listeners: A Storytelling Approach for Community Media Audience Research
Participations: Journal of Audience & Reception Studies, volume 12, issue 2 (2015), pp. 121-146
"This article draws on the first extensive study of community radio audiences in the Middle East to contribute new insights about documenting the impacts of community radio, and the evaluative mechanisms that should be in place for non-profit, community media to better fulfill their mission to serve
...
Audience Research Methodologies: Between Innovation and Consolidation
New York; London: Routledge; cost - European Cooperation in Science and Technology (2014), xii, 256 pp.
Measuring the Audience: Why it Matters to Independent News Media and How it Can Contribute to Media Development
Washington, DC: Center for International Media Assistance (CIMA) (2014), 21 pp.
"Independent news media, which often operate on the fringes of media markets, risk being left out completely if they are not participating whole-heartedly, and with solid knowledge and support, in these emerging arenas. They must embrace audience research as the foundation of both their business dev
...
Meanings of Audiences: Comparative Discourses
London; New York: Routledge (2014), xi, 206 pp.
"With essays on audiences in ancient Greece, early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora in Belgium, each chapter examines the ways in which audiences are embedded in discourses of power, representation, and
...
Television Audiences Across the World: Deconstructing the Ratings Machine
Basingstoke; New York: Palgrave Macmillan (2014), xiv, 274 pp.
The Handbook of Media Audiences
Malden, Mass. et al.: Wiley Blackwell (2014), xiii, 540 pp.
Do-It-Yourself Audience Research on a Shoestring
In: The Media Business for Pioneers: How to Attract Advertisers and Media Planners
Rainer Schmidt et al.
Berlin: Plural Media Services; Media in Cooperation and Transition (MiCT) (2014), pp. 86-103
"There are many good reasons to conduct audience research. But for media producers there are two particularly important ones. By knowing your audience, you can better cater to their tastes, whether they are listeners, viewers or readers. And if the media producer is able to offer the audience better
...
Ratings Analysis: Audience Measurement and Analytics
Key Guidance
New York; London: Routledge, 4th ed. (2014), xvi, 328 pp.
"This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience researchin recent years, Ratin
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