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HIV/AIDS: The Creative Challenge. Literature Review: Engaging with Culture in HIV/AIDS Communications

Mary Marsh

Creative Exchange (2004), 26 pp.

"This literature review explores current thinking and analysis of the role of culture in development communications addressing HIV and AIDS prevention, treatment and care. It takes as its starting point the relationship between culture and the global strategic response to HIV/AIDS, tracing the impli ... more

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Strategic Communication for Development Projects: A Toolkit for Task Team Leaders

Cecilia Cabañero-Verzosa

Washington, DC: World Bank, 3rd ed. (2003), 183 pp.

"This document accompanies a toolkit designed to help Bank task managers plan and supervise the implementation of communication activities in population, health, and nutrition (PHN) projects. It reviews the basic principles of communication for behavior change, presenting a step-by-stop guide to pla ... more

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A Field Guide to Designing a Health Communication Strategy

Gael A. O'Sullivan, Joan A. Yonkler, Win Morgan, Alice Payne Merritt

Baltimore: Johns Hopkins Center for Communication Programs (2003), 230, 48, 5, 4 pp.

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Public Health Communication: Evidence for Behaviour Change

Robert C. Hornik (ed.)

Mahwah, New Jers.: Lawrence Erlbaum Associates (2002), xv, 435 pp.

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Evaluating the Impact of Communication Programs: Summary of an Expert Meeting Organized by the MEASURE Evaluation Project and the Population Communication Services Project

Maria Elena Figueroa, Jane T. Bertrand, D. Lawrence Kincaid

Chapel Hill; Baltimore: USAID; Measure Evaluation; Population Communication Services (2002), 56 pp.

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Evaluation of the Population Communication Services (PCS) Project

Gerard Bowers, Rafael Obregón, Audrey Sullivan, Audrey Sullivan, Thomas Tufte, Shereen Usdin

Washington, DC: Population Technical Assistance Project; USAID (2001), 67 pp.

"The Johns Hopkins University Population Communication Services (JHU/PCS) project has been the Office of Population’s leading project for communication and behavior change since 1982. Now working under its fourth cooperative agreement* with USAID, JHU/PCS and its subcontractors provide technical a ... nd financial support for communication projects in all stages of design, implementation, and assessment, including audience identification, message design, determination of appropriate media mix, materials development, and program evaluation. Previous versions of the PCS project (i.e., those carried out under the first three PCS projects) emphasized production of and training for the development of posters, brochures, flip charts, and other materials for providers and facilities materials which were largely lacking at that time. The earlier projects also pioneered the use of mass media, music, and drama for family planning and health promotion. The design of the current PCS project recognizes the importance of community mobilization and interpersonal communication and counseling (IPC/C), and incorporates all three elements in a three-pronged strategy wherever possible. In addition to these planned additional areas of responsibility, PCS IV has become increasingly involved in functional areas that were not anticipated when it was awarded in 1995. These include child survival (including polio eradication), prevention of human immunodeficiency virus/acquired immune deficiency syndrome (HIV/AIDS), environmental health, and—representing the most obvious departure from the project’s traditional orientation—democracy and governance. PCS has assumed responsibility for virtually all of these unanticipated new tasks in response to field support–funded requests from USAID Missions. Indeed, the field support–driven nature of the PCS project is one of its central characteristics. At present, approximately 80 percent of PCS funds are derived from Mission field support funds—a substantial portion of which (approximately 30 percent) has been provided to address communication needs in the areas beyond family planning/reproductive health noted above. The evaluation presented herein was designed to assess JHU/PCS performance in meeting the objectives set forth in the current cooperative agreement, as well as to examine the project’s effectiveness in responding to these new and unforeseen challenges. The evaluation team was asked to review the tools and methodology that JHU/PCS and its partners apply to these tasks, as well as the communication science that underlies PCS’s strategic approach." (Executive summary) more

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Environmental Education and Communication (EE&C) for Behavior Change: Its Role in Forest, Water, and Biodiversity Resource Management for Sustained Economic Growth in Bolivia

Washington, DC: GreenCOM; Academy for Educational Development (AED) (2001), vii, 95 pp.

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Environmental Education and Communication for a Sustainable World: Handbook for International Practitioners

Brian A. Day, Martha C. Monroe (eds.)

Washington, DC: GreenCOM (2000), xvii, 138 pp.

"Section One, Fundamental Concepts in Environmental Education and Communciation (EE&C) provides an orientation to four theoretical perspectives that have shaped GreenCOM’s approach to environmental education and communication projects: behavior change, participation, gender, and systems thinking. ... more

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Social and Economic Factors in an Integrated Behavioral and Societal Approach to Communications in HIV/AIDS

Srinivas R. Melkote, Sundeep R. Muppidi, Divakar Goswami

Journal of Health Communication, volume 5, issue Supplement (2000), pp. 17-27

"Health communication scholars have tried to understand how individuals process information and have identided the factors that contribute to appropriate behavior change. Some of these theorists have, implicitly or explicitly, assumed that if individuals were provided with the ““rightÏÏ inform ... more

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Strategien erfolgreicher Kommunikation: Lehr- und Handbuch

Karlfritz Koeppler

München: Oldenbourg (2000), 608 pp.

"Das Buch befasst sich mit den Vorraussetzungen der Wirksamkeit von Kommunikation, die auf Einstellungs- und Verhaltensänderung ausgerichtet ist. Im Mittelpunkt stehen Überzeugungsstrategien, die bedeutsam für die Vermittlung von Kommunikationsinhalten über Massenmedien sind, insbesondere im Rah ... more

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Towards Better Programming: A Manual on Communication for Water Supply and Environmental Sanitation Programmes

New York: UNICEF (1999), iv, 74 pp.

"This manual provides a wide range of the latest know how about social change with regard to water supply, environment and sanitation programmes. The focus is on sound principles in programme communication. It intends to provide guidance on how to incorporate adequate communication and behaviour cha ... more

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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Alan R. Andreasen

San Francisco: Jossey-Bass (1995), xx, 348 pp.

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Communication for Health and Behaviour Change: A Developing Country Perspective

Judith A. Graeff, John P. Elder, Elizabeth Mills Booth

San Francisco: Jossey-Bass (1993), xxvi, 204 pp.

Based on the work of HealthCom, a fifteen-year, twenty-country project funded by the U.S. Agency for International Development, the book builds on a practical, five-step model for communication that promotes change in existing behaviors and supports preventive health practices. Using numerous exampl ... more

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Notes from the Field in Communication for Child Survival

Renata E. Seidel (ed.)

Washington, DC: Academy for Educational Development (AED); USAID (1993), x, 246 pp.

"This book presents practical lessons from 15 years of experience on the part of the U.S. Agency for International Development (USAID) in promoting the health of infants and children in developing countries. It has been compiled by the Academy for Education Development which conducts the Communicati ... more

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Social Mobilisation and Social Marketing in Developing Communities: Lessons for Communicators

Neill McKee

Penang: Southbound (1992), 208 pp.

"This book provided the best synthesis of social marketing and social mobilization theory and practice in international development, as it stood in the 1990s. At the time it was written, no other source provided such a comprehensive review backed-up by extremely useful bibliographies as well as proj ... more