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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

Alan R. Andreasen
San Francisco: Jossey-Bass (1995), xx, 348 pp.

Contains illustrations, bibliogr. pp. 321-337, index

ISBN 0-78790137-7

Signature commbox: 10-Development-E 1995

Topics:
Behaviour Change Communication Development Communication, Communication for Development (C4D) Social Marketing
Document Type:
Textbooks