Filter
25
Featured
Free Access
24
Key Guidance
6
Topics
Digital Media Campaigns
8
Advocacy Campaigns
6
Digital Activism, Cyber Advocacy
6
Behaviour Change Campaigns
5
Campaigning: Experiences
5
Campaigning: Planning & Implementation
4
Gender Advocacy & Empowerment, Gender Mainstreaming
2
Campaign Strategies
2
Campaigning: Evaluation, Monitoring, Impact Assessment
2
Forced Labour & Human Trafficking: Reporting & Media Representation
2
Mobile Phones, Smartphones
2
SMS
2
Access to Internet & Digital Communications
1
Access to Media & Information: Disadvantaged Groups and Minorities
1
Advocacy & Empowerment: Disadvantaged & Vulnerable Groups
1
Civic Engagement, Citizen Participation, Civil Society & Digital Communication
1
Mobile Phone Advocacy & Campaigns
1
Campaigning
1
Campaigning: Message Design
1
Campaigning: Target Groups
1
Development Communication Campaigns
1
Public Awareness Campaigns
1
Communication Rights
1
Cybersecurity, Digital Safety, Privacy, Right to Privacy
1
Communication Strategies
1
Nonprofit Public Relations & Marketing
1
Nonprofit Public Relations: Design & Implementation
1
Social Media Marketing & Digital Public Relations
1
Social Marketing
1
Discourse & Discourse Analysis
1
Behaviour Change Communication
1
Behaviour Change Communication: Effects & Effectiveness
1
Digital Communication, Digital Media
1
Algorithms & Big Data
1
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
1
Digital & Information Literacy
1
Net Neutrality
1
Facebook
1
Twitter & Microblogs
1
Minorities & Disadvantaged Groups: Reporting & Media Representation
1
Countering Hate Speech, Disinformation & Propaganda
1
Feminism & Communication
1
Gender-Based Harassment, Intimidation & Violence
1
Health Campaigns: Concepts & Strategies
1
Corruption Reporting & Role of Media in Curbing Corruption
1
Migrants & Refugees: Tailor-Made Media Products & Information Services
1
Civic Engagement, Citizen & Community Participation
1
Election Campaigns: Social Media
1
Political Communication
1
Political Parties: Communication Strategies
1
Persuasive Communication
1
Corruption & Combating Corruption
1
Open Source Software
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Nonprofit digital advocacy: A complete campaign guide
Bonterra (2023), 16 pp.
Using Social Media for Health Behavior Change: Technical How-To Guide
Key Guidance
FHI 360 (2023), 50 pp.
"This comprehensive guide has four sections taking you through preparations, planning, developing, and implementing to monitoring and evaluating your campaign. We do not expect you to read this document in one sitting, but rather use it as you develop your social media campaign." (How to use this gu
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Can Social Media Output Help Shift Perceptions About Informal Waste Pickers in Bengaluru, India?
BBC Media Action (2022), 4 pp.
"Bengaluru […] generates 5,757 metric tonnes of solid waste per day. Estimates suggest that approximately 20,000-30,000 people are engaged in waste picking in the city. BBC Media Action's 'A Pathway to Respect, Identity, Dignity and Empowerment' (PRIDE) project aims to shift negative perceptions a
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Online Campaigns from A to Z
Key Guidance
London: Media Diversity Institute; National Youth Council of Serbia (KOMS); Association of Local Independent Media - Local Press; Novi Magazin (2022), 28 pp.
"It is important to remember that building a relationship between a brand/project/organisation and the online community is a long and demanding journey where a good reputation is hard to gain, and can be lost overnight. When designing a campaign, communication, messages and content for social networ
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Digital Media for Behavior Change: Review of an Emerging Field of Study
International Journal of Environmental Research and Public Health, volume 19, issue 9129 (2022), 14 pp.
"The purpose of the current paper is to provide an overview and describe methods in this emerging field, present use cases, describe a future agenda, and raise central questions to be addressed in future digital health research for behavior change. Digital media for behavior change employs three mai
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How #NiUnaMenos Used Discourse and Digital Media to Reach the Masses in Argentina
Latin American Research Review (LARR), volume 57 (2022), pp. 100-116
"In March 2015, a group of feminist writers and academics in Argentina organized a marathon reading event to protest femicide, using the slogan “Ni Una Menos.” Less than three months later, more than 250,000 Argentines participated in the first #NiUnaMenos demonstration in Buenos Aires. Since th
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Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guidance
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2021), 170 pp.
"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti
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Harnessing the Power of Social Media: Digital Disruption of Human Trafficking in Lithuanian Communities;Socialines žiniasklaidos Svarba: Kova Su Prekyba žmonemis Skaitmenineje Erdveje Lietuviu Bendruomenese
London: Stop the Traffik; Humankind Research (2020), 24 pp.
"During 2019, together with key Lithuanian partners KOPŽI and Missing Persons Families Support Centre, we developed and implemented a prevention campaign to raise awareness of the labour exploitation of Lithuanian people in the UK or those considering travelling to the UK to find work. The campaign
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Assessing the Effectiveness of Online Facebook Campaigns Targeting Potential Irregular Migrants: A Pilot Study in Three West African Countries
Geneva: International Organization for Migration (IOM) (2020), 41 pp.
"Studies have shown that many irregular migrants embark on journeys without accurate or complete information about migration. In response, IOM and other organizations run information campaigns intended to inform potential migrants of the dangers associated with irregular migration and to facilitate
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Digital Citizenship Toolkit
Key Guidance
MinorMatters; National Christian Evangelical Alliance of Sri Lanka (2020), xiv, 185 pp.
"This Digital Citizenship Toolkit (DCT) is an attempt to introduce key concepts related to digital citizenship while taking into account the local socio-economic realities, technology adoption patterns, societal actions and other considerations. For young people, in particular, the demarcation betwe
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Digital Advocacy Toolkit
Key Guidance
Kampala: Pollicy (2020), 23 pp.
"To conduct digital advocacy effectively, one needs to have a clear plan in mind, a good understanding of the target audience, and a clear picture of the intended results. Explore our digital advocacy toolkit for effective and efficient digital advocacy campaigns." (https://pollicy.org)
Evaluating Hashtag Activism: Examining the Theoretical Challenges and Opportunities of #BlackLivesMatter
Participations: Journal of Audience & Reception Studies, volume 17, issue 1 (2020), pp. 197-216
"This paper argues for the reexamination of hashtag activism from the theoretical frameworks of liveness and appropriation. Scholarly discussions of online activism have, for the most part, focused on if and how technology revolutionizes social and political movements. Going in a different direction
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Personal Data: Political Persuasion. Inside the Influence Industry - How it Works
Berlin: Tactical Tech (2019), 121 pp.
"This guide categorises data-driven campaigning methods to loosely reflect how value is created along the data pipeline, from acquisition (asset), to analysis (intelligence) to application (influence)." (Page 3)
Campaigning on Twitter: The Handbook for NGOs, Politics & Public Service
Twitter (2019), 87 pp.
"When the first Tweet was sent in 2006, no one could have foreseen the impact it would have on the world. As the world’s online public space — a one-to-many communication platform where conversations that shape opinions happen — Twitter has bolstered the ability of citizens to interact with on
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Stop the Traffik Lithuania Campaign July 2019: Initial Evaluation Report
Stop the Traffik; Humankind Research (2019), 44 pp.
"The Lithuania (LT) campaign ran on Facebook (FB) and Instagram (IG) over the course of two weeks in July 2019, first in Lincolnshire, UK followed by Lithuania. The target audience was Lithuanians living in both Lithuania and Lincolnshire at risk of labour exploitation in the UK. The campaign was de
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Linkages as a Lens: An Exploration of Strategic Communications in P/CVE
Journal for Deradicalization, issue 20 (2019), pp. 1-45
"Strategic communications for the purpose of countering violent extremism have become widespread in recent years, especially given the communications revolution which has amplified the messages of violent extremists and those that wish to counter them. Despite this, there is little-to-no research wh
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Tips for Running Public Awareness Campaigns in Africa: Insights from Eight Case Studies
Key Guidance
Bonn: Deutsche Welle DW Akademie (2018), 24 pp.
"Effective campaigns require careful planning and execution. And drawing on the experiences and knowledge of others can help overcome some common stumbling blocks and improve the chances of success. To this end, this booklet profiles eight public awareness campaigns conducted in African countries. I
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Ascendant India, Digital India: How Net Neutrality Advocates Defeated Facebook’s Free Basics
Media, Culture & Society, volume 40, issue 3 (2017), pp. 415-431
"This article analyzes the 2015 campaign by net neutrality advocates against Facebook’s Free Basics service in India, and argues that their victory can be best understood by analyzing their privileged place in an India that imagines itself high tech and global. The advocates, predominantly tech wo
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Digital Tools and Changing Behaviour in Relation to Violence Against Women
Birmingham: GSDRC University of Birmingham (2017), 23 pp.
"Campaigns are likely to be more successful when they include messages about legal penalties for non-compliant behaviour and fresh information, and when they reach a large proportion of the intended audience. Digital campaigns must therefore work alongside laws and policies. Legislation can be a key
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Freedom Fone Advocacy and User Guide
freedomfone (2012), 134 pp.
