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Integrating supply and demand in social marketing programs: The Nosh-e-Jaan campaign to promote nutrition in Afghanistan

Nedra Kline Weinreich, Mustafa Basij Rasikh

Health Marketing Quarterly, volume 42, issue 1 (2024), pp. 24-47

"This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein soy products to combat malnutrition, the Nosh-e-Jaan campaign rebalanced the market dynamics for this ... more

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Media Mapping on Educational Content Production and Dissemination in Afghanistan

Aida Sahraoui Soler et al.

Paris: UNESCO (2024), 16 pp.

"Within the complex media and educational landscape of Afghanistan, characterized by the takeover by the de facto authorities, a study of the current Media-Based education was facilitated by the Afghanistan Independent Journalists Union (AIJU) and Integrity Watch Afghanistan (IWA) with the support o ... more

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Slowing Transmission: Language Challenges in Community Radio Relay of COVID-19 Risk Communication in Afghanistan

Translators Without Borders (2021), 16 pp.

"In 2020 Internews launched the Rooted in Trust project to counter rumors and misinformation about COVID-19. They commissioned Translators without Borders (TWB) to map community radio stations and investigate the language and translation challenges community radio broadcasters face when relaying off ... icial COVID-19 risk communication to their audience. To better understand these challenges, TWB conducted a survey and interviews with 65 community radio broadcasters, representing a quarter of all community radio stations across Afghanistan. Based on our survey, we mapped community radio stations and the reach of each radio signal to estimate overall radio coverage across the country. Where possible, we triangulated our findings with data from Internews’ Information Ecosystem Assessment in Kabul, Kandahar, and Herat. Community radio stations remain an important source of information, especially for rural populations, less literate individuals, and in remote provinces. During public health emergencies, broadcasters can turn into health communicators and support the relay of risk communication, but they face several challenges. • Radio signals don’t cover all provinces: Based on the radio signals we were able to map, radio coverage doesn’t reach people equally across the country. Speakers of marginalized languages have especially limited access to radio broadcasts. Relative to population density, speakers of Turkmeni, Brahui, Balochi, and Uzbeki have especially limited access to radio broadcasts. • Few broadcasts are in languages other than Dari and Pashto: Dari and Pashto are the main broadcasting languages, but not everyone understands them. Broadcasts in other languages are largely limited to adverts, short audio clips, and sporadic language mixing in talk shows and call-in shows. Dedicated programs providing in-depth information in another language are rare. • Language barriers reduce the quality and timeliness of broadcasts: Community radio stations lack resources and translation capacity to broadcast in languages other than Dari or Pashto. As a result, some important information is delayed, and some is never broadcast at all. The quality and level of detail of broadcasts in other languages is also reduced. • Broadcasters face difficulties accessing available information: Most community radio stations have limited access to the internet and experience electricity failures. This makes accessing and validating available information on COVID 19 extremely difficult. Also, background information is often passed to broadcasters in English, but with limited internet access this information can’t readily be translated. • Information needs to be provided in plain language: Broadcasters don’t relay information that uses complicated language or technical and medical terms. New terms and complex new information around medical issues need to be rewritten and presented in plain language for a general audience. Yet community radio stations often can’t provide plain-language editing, so don’t relay more complex information." (Overview, page 1) more

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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Afghanistan

London: BBC Media Action (2021), 4 pp.

"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo ... more

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How Has Media Programming Supported Polio Eradication?

Sanjib Saha

London: BBC Media Action (2018), 11 pp.

"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil ... more

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Curated Stories: The Uses and Misuses of Storytelling

Sujatha Fernandes

New York: Oxford University Press (2017), xii, 212 pp.

"Fernandes considers the rise of storytelling alongside the broader shift to neoliberal, free-market economies. She argues that stories have been reconfigured to promote entrepreneurial self-making and restructured as easily digestible soundbites mobilized toward utilitarian ends. Fernandes roams th ... more

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Das Theater der Unterdrückten und Vergangenheitsaufarbeitung in Afghanistan: Kollektive Ermächtigung und neue Dependenzen

Hjalmar Jorge Joffre-Eichhorn

Peripherie, volume 37, issue 1 (2017), pp. 52-75

"Seit März 2007 organisieren lokale und internationale Aktivist*innen in verschiedenen Teilen Afghanistans beinah täglich Aktivitäten mit den unterschiedlichen Techniken des Theaters der Unterdrückten (TdU) des Brasilianers Augusto Boal (1931-2009) sowie anderen emanzipatorischen Theatermethoden ... more

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Ein Fall für Kommissar Amanullah. Justizaufbau mit Fernsehkrimis: Westliche Entwicklungsfachleute rümpfen die Nase, doch in den Wohnzimmern in Kabul kommt die Botschaft an

Dorn Townsend

welt-sichten, 26. Juni (2014)

"Seit einigen Jahren zeigt das afghanische Fernsehen zahlreiche Krimis und Dokumentationen von Gerichtsprozessen. Sie werden von Afghanen produziert, aber aus dem Ausland finanziert, unter anderem von der Europäischen Kommission, den Vereinten Nationen und der US-amerikanischen Entwicklungsagentur ... more

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On Media, Social Movements, and Uprisings: Lessons from Afghanistan, Its Neighbors, and Beyond

Wazhmah Osman

Signs: Journal of Women in Culture and Society, volume 39, issue 4 (2014), pp. 874-887

"From Tehran to Tahrir Square to Gezi Park-to mention only three key sites of protest made prominent in 2013-social media has been lauded as one of the key factors enabling popular uprisings and social movements. This has provided further hype for new or digital media, which were already being toute ... more

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Designs, Devices and Development: Audience Research as Creative Resource in the Making of an Afghan Radio Drama

Andrew Skuse, Marie Gillespie

Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 132-153

"This essay analyses the role of audience research as a change agent in media development interventions in Afghanistan. It analyses how audience research in transnational contexts involves a complex set of intercultural negotiations and translations that contribute to the enduring relevance and sust ... ainability of the highly popular Afghan radio soap opera New Home, New Life. This is a ‘development drama’ that has been broadcast across Afghanistan since 1993. It is based on BBC Radio 4’s The Archers and produced by BBC Afghan Education Projects (BBC AEP). Audience research has been vital to forging a dynamic relationship between the creative teams who make the drama, the donors who pay for it, and the audiences who consume it. The article addresses three broad themes. First, we outline how data gathered in formative audience research, prior to the creation of the drama, provides the creative team with the dramatic raw material for the radio serial. The extensive qualitative data gathered by Afghan researchers in local milieux is translated so as to enable culturally diverse teams of writers and producers to ground the serial narratives in the lived experiences of its audiences, and to introduce multiple local perspectives on development issues. Second, we show how evaluative audience research, data gathered in the postproduction phase, plays a key role in providing critical audience interpretations of New Home, New Life’s dramatic themes. In so doing, it creates feedback loops that allow audiences to become active participants in the ongoing creation of the drama. The research designs and devices, developed over the last two decades to document the changing life-worlds of Afghan citizens-cum-audiences, are part of an ongoing set of transcultural encounters that contribute to strengthening the social realist appeal of the drama and to calibrating how far any given storyline can be pushed in terms of cultural propriety. Third, we examine how during periods of military conflict, when routine audience research becomes dangerous or impossible and audience feedback loops are disrupted, the writers and producers have to rely on their own personal and political experiences, often with unpredictable ideological consequences. We draw attention to the limitations and challenges of making dramas for development in highly charged politicised and postcolonial contexts. While, development dramas may be a cheap and effective way of dealing with certain informational needs, such as landmine awareness, they cannot redress social and structural inequalities or, as Western donors wish, eradicate opium cultivation." (Abstract) more

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Drama for Development: Cultural Translation and Social Change
Inspiring Practice

Andrew Skuse, Marie Gillespie, Gerry Power (eds.)

Thousand Oaks, Calif.: Sage (2011), xxiii, 324 pp.

"By assessing edutainment as a space of cultural translation, Drama for Development advances an often neglected perspective in this topics' research. It focuses on what happens when various goals, worldviews and needs from donors, producers and the audiences come together in the production and meani ... more

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Radio Sound and Social Realism: In the Terrain of Drama for Development Production

Andrew Skuse

International Communication Gazette, volume 73, issue 7 (2011), pp. 595-609

"This article explores the use of sound in the context of two BBC World Service development-focused social realist radio drama productions in Afghanistan (New Home, New Life) and Nepal (Sweet Tales of the Sarangi). It examines the various ‘sound strategies' employed to enhance the realist aspirati ... more

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The Impact of the BBC World Service Trust's Programme Afghan Woman's Hour: Results from a National Survey in Afghanistan

Andy Bhanot, Emily LeRoux-Rutledge

Safia Haleem (ed.)

Kabul: BBC World Service Trust (2009), 68 pp.

"1. Overall awareness of Afghan Woman’s Hour (AWH) in Afghanistan was found to be high; 50% of all those who had listened to the radio in the previous month were aware of AWH. Awareness was higher in the South Western region at 64% compared with the lowest level of awareness at 23% in the Hazarjat ... more

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BayGen Radios in Afghanistan: An Evaluation Report

Shirazuddin Siddiqi, Shireen Sultan

Peshawar: BBC Afghan Education DramaWar Child (1997), ?? pp.

Drama for Development: Cultural Translation and Social Change Inspiring Practice

Drama for Development: Cultural Translation and Social Change
Inspiring Practice