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Victor
Orozco
Topics
Edutainment Campaigns: Effects & Effectiveness
2
Edutainment Health Programmes
2
Edutainment Television Programmes
2
Gender-Based Harassment, Intimidation & Violence
2
Gender Advocacy & Empowerment, Gender Mainstreaming
1
Behaviour Change Communication: Effects & Effectiveness
1
Edutainment Campaigns: Experiences
1
Facebook
1
Gender Norms & Roles
1
Health Campaigns: Effects & Effectiveness
1
HIV / AIDS Communication
1
Sexual Health Communication, Reproductive Health Education, Family Planning
1
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Using Social Media to Change Gender Norms: An Experiment Within Facebook Messenger in India
Washington, DC: World Bank (2022), 53 pp.
"This paper experimentally tests the effectiveness of two short edutainment campaigns (under 25 minutes) delivered through Facebook Messenger at reshaping gender norms and reducing social acceptability of violence against women in India. Participants were randomly assigned to watch video clips with
...
The Effectiveness of Using Entertainment Education Narratives to Promote Safer Sexual Behaviors of Youth: A Meta-Analysis, 1985-2017
Plos One, volume 14, issue 2: e0209969 (2019), 14 pp.
"Risky sexual behaviors are associated with the transmission of sexually transmitted infections (STIs) and unwanted pregnancies, both major health concerns for youth worldwide. This review studies the effectiveness of narrated mass media programs in promoting safer sexual practices among youth in de
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Entertainment, Education, and Attitudes Toward Domestic Violence
AEA Papers and Proceedings, issue 109 (2019), pp. 133-137
"Entertainment education (“edutainment”) is a communication strategy that works through mass entertainment media with the aim of promoting a better context for behavior change than the delivery of information alone. We experimentally evaluate season 3 of the edutainment TV series MTV Shuga, prod
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The Entertaining Way to Behavioral Change: Fighting HIV with MTV
Washington, DC: World Bank Group (2019), 45 pp.
"This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through an individual or a social channel. Th
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