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Public Communication Campaigns
Thousand Oaks et al.: Sage, 4th ed. (2013), xiii, 376 pp.
"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun
...
Street Theater as a Tool to Reduce Family Planning Misinformation
International Quarterly of Community Health Education, volume 15, issue 3 (1995), pp. 279-289
"Mass media campaigns can be effective at communicating health information to a mass audience rather inexpensively. Critics of mass media health campaigns often contend, however, that interpersonal communication is more effective at changing behavior. Conversely, interpersonal communication activiti
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Organizational Aspects of Health Communication Campaigns: What Works?
Newbury Park; London; New Delhi: Sage (1993), ix, 249 pp.
