"The survey shows that the vast majority of South African nonprofit organisations are seeing positive benefits through using social media. This is despite the fact that more than 80% of NPOs do not allocate a budget for social media, close to 50% said that staff lacked the expertise to manage social ... media, and almost one-third said they have no communications plan to guide their social media work. NPOs reported that they primarily use social media to promote events, communicate with clients and stakeholders, curate news, build communities, and improve their marketing and branding. Facebook and Twitter remain the social networks of choice for NPOs, followed by YouTube, LinkedIn and Google+. However, few LinkedIn and Google+ accounts were found to be active." (Executive summary) more

"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)

"This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these netwo ... rks for your organisation. You will also learn how to develop a content calendar for you web and social media work." (Page 2) more

"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a ... nd using social media for social change." (Page 2) more