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Radharani
Mitra
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Inspiring Practice
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Edutainment Television Programmes
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Behaviour Change Communication: Effects & Effectiveness
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Communication for Social Change
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Entertainment Education, Edutainment
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Edutainment Health Programmes
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Edutainment Radio Programmes
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Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
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Ten Lessons Learnt: Scaling and Transitioning One of the Largest Mobile Health Communication Programmes in the World to a National Government
BMJ Global Health, volume 6, issue e005341 (2021), 6 pp.
"There has been exponential growth in the numbers of ‘digital development’ programmes seeking to leverage technology to solve systemic challenges. However, despite promising results and a shift from pilots to scale-ups, many have failed to realise their full potential. This paper reflects on les
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Entertainment-Education Campaigns and COVID-19: How Three Global Organizations Adapted the Health Communication Strategy for Pandemic Response and Takeaways for the Future
Health Communication, volume 36, issue 1 (2021), pp. 42-49
"COVID-19 created a substantial set of challenges for health communication practitioners in the process of planning, implementing, and evaluating entertainment-education (EE) campaigns. EE is a theory and evidence-based communication strategy that employs entertainment media for educational messagin
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Starting Conversations to Tackle Sanitation in India Through TV Drama: Evaluation of Navrangi Re!
Journal of Development Communication, volume 32, issue 2 (2021), pp. 45-58
"There is a growing body of evidence from rigorous evaluations demonstrating the effectiveness of education entertainment – ‘edutainment’– interventions in achieving development outcomes. Building on this research, this study presents the results of a pioneering quasi-experimental evaluation
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Entertainment-Education Behind the Scenes: Case Studies for Theory and Practice
Inspiring Practice
Cham: Palgrave Macmillan (2021), xxxiii, 354 pp.
"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d
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