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Switch on - Switch Off: Mass Media Audiences in Malaysia

Newell Grenfell
Kuala Lumpur: Oxford University Press (1979), xi, 260 pp.

Contains bibliogr. pp. 248-254, index

Signature commbox: 327:10-Use 1979

Topics:
Audience Research Film Audiences, Film Consumption Print Media Use, Press Readers Radio Consumption, Radio Use, Radio Audiences Television Consumption, Televison Use, Television Audiences
Countries:
Malaysia
Methods Applied:
Audience & User Surveys