"This study explores self-visual presentation practices by female political candidates on Facebook during Kenya’s political campaigns that culminated in the national elections of 2022. The unit of analysis is the Facebook profile image of the women leaders. Image-centrism is operationalized as the ... extent to which ‘the image’ becomes the primary mode of self-presentation in political communication discourse. The study adopts a social semiotic approach to image interpretation postulated by Roland Barthes (1972) and Kress and van Leeuwen (1996). Using Kress and van Leeuwen’s approach, images are studied as ‘linguistic codes’ that have their own ‘grammatical’structure. Barthes’s approach explores the cultural dimension of the images. The argument here is that visual communication is context-bound, and the theoretical premise laid is that politics is given direction, shape, and impetus by the culture of a people. In order to understand visual political communication in Kenya, therefore, the study analyses and interprets images from the lens of the wider African cultural contexts within which this communication takes place. The overarching questions in this study include: a) How did female politicians in Kenya strategically use Facebook images for self-representation during the political campaigns in 2022? b) How have women politicians in Kenya interwoven cultural ideology with visual political communication on their Facebook pages? The ultimate conclusion is that political images not only serve as discourses for communicating political ideas and making political statements, but they also serve as self-representation modes as well as cultural manifestation codes that illuminate specific societal concepts." (Abstract) more

"Newspapers in Kenya are written for men, and about the affairs of men, whereas women remain invisible in relation to the serious issues of the day. But there have been efforts to cover women’s issues, and to sell newspapers to Kenyan women. These have taken the form of having separate and detache ... d ‘women’s pages’ slotted into the main newspapers. The supplements are filled with stereotyped roles of domesticity, beauty, and fantasy, thus denying women’s productive role in society. This article analyses the negative and stereotyped portrayal of women in the Kenyan print media, and considers what implications this has for the country’s development." (Abstract) more